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"Poised between intransigent scepticism and uncritical credulity, it [science fiction] is par excellence the literature of the open mind."
- John Brunner
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| Visual Ad | ||
| An advertisement that forces its way directly into the brain of the viewer. |
Ed Morris is a helpless victim of advertising, just like everyone else on Earth.
| ...now a visual ad was forming; he winced, closed his eyes, but it did no good.
"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..." The voice died, and he was past. His mind his own again, Morris kicked savagely at the throttle and sent the little ship leaping. The pressure, applied directly to the audio-visual regions of his brain, had faded below spark point. He groaned and shook his head to clear it. |
| Technovelgy from Sales Pitch,
by Philip K. Dick. Published by Future Science Fiction Magazine in 1954 Additional resources -
|
Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:
All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.
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Additional
resources:
More Ideas
and Technology from Sales Pitch
More Ideas
and Technology by Philip K. Dick
Tech news articles related to Sales Pitch
Tech news articles related to works by Philip K. Dick
Visual Ad-related
news articles:
- India's Commuters Face Philip K Dick's 'Sales Pitch' Future
- Will Google Autonomous Cars Have Advertisements?
| Amazon Blimp Parent Drone Concept |
| Tortoise Mobile Smart Stores |
| Sony Pocket Air Conditioner Is Phil Dick's Idea! |
| ROAM Robotics Skiing Exoskeleton |
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Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
'Provision had been made to meet the terrific cold which we knew would be encountered the moment we had passed beyond the atmosphere.'
'You are who we say you are, Dr. Dakin,' Turner said.'
'It's area, and its consequent light-gathering capacity, was many times greater than any rigid mirror...'
'Tell me your torments,' the Padre said, in an elderly voice marked with compassion.
'...a slender-legged tripod surmounted by a spherical body no larger than a football.'
'... making the point that their likenesses, every move they made, were being transmitted.'
'But the stars are only atoms in larger space, and in that larger space the star-atoms could combine to form living matter, thinking matter, couldn't they?'
'...to build up a video picture would require, say, ten million decisions every second. Mike, you're so fast I can't even think about it. But you aren't that fast.'
