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"I was involved in a cloning project. .. to send me into outer space along with a lot of other people. Not the whole me - just a hair from my head, while I still had some. I would thus pop up in another galaxy in the distant future."
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In this classic 1950's story, the ad agency works hard to use every bit of technology available to manipulate the public.
When you read this story, you'll be amazed at how well it predicts the future of mass market advertising. At the time the book was written, ad agencies had only been around for about 100 years; the first American advertising agency was opened in 1941. The first big "ad blitz" was organized by none other than P.T. Barnum, who created so much hoopla with newspaper ads, handbills and broadsides advertising the appearance of Jenny Lind, the "Swedish Nightingale" to America, that she was met at the docks by 30,000 New Yorkers.
The first great American brands were created at this time; the first advertisement for Smith Brother's Cough Candy (drops) appeared in a Poughkeepsie, New York paper in 1851. (Historical note: the two brothers in the illustration are named "Trade" and "Mark.") Today, we are saturated with brand names; but in the mid-1800's, everything people bought was generic. You went to the grocery store and bought flour, salt, sugar and soap; the grocer removed it from a larger, anonymous package and wrapped it for you. You never knew the manufacturer.
The history of advertising is a great reminder of how much has changed in the last 100 years. Comment/Join this discussion ( 1 ) | RSS/XML | Blog This | Additional
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Science Fiction
Timeline
SpaceX Intros Extravehicular Activity Suit
'Provision had been made to meet the terrific cold which we knew would be encountered the moment we had passed beyond the atmosphere.'
Athena Smart Security Guard Robot With Face Recognition
'You are who we say you are, Dr. Dakin,' Turner said.'
The FLUTE Project - A Huge Liquid Mirror In Space
'It's area, and its consequent light-gathering capacity, was many times greater than any rigid mirror...'
Robot Preachers Found To Undermine Religious Commitment
'Tell me your torments,' the Padre said, in an elderly voice marked with compassion.
SpaceHopper Microgravity Robot Lands On Its Feet
'...a slender-legged tripod surmounted by a spherical body no larger than a football.'
Brin's 1990 Novel Earth Still Full Of Predictions
'... making the point that their likenesses, every move they made, were being transmitted.'
Gaia - Why Stop With Just The Earth?
'But the stars are only atoms in larger space, and in that larger space the star-atoms could combine to form living matter, thinking matter, couldn't they?'
Microsoft VASA-1 Creates Personal Video From A Photo
'...to build up a video picture would require, say, ten million decisions every second. Mike, you're so fast I can't even think about it. But you aren't that fast.'
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