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TellApart Ads Follow You On The Web
TellApart is retargeting with ads, and you may not even realize it.
Have you ever gone to a site looking for information, and then moved on to other kinds of sites, and then seem the same ads "following you" around on the web? That's retargeting, and it's TellApart's area of expertise.
(Note the retargeted ads)
TellApart uses data it gleans from online retail traffic to predict whether someone who leaves a given website is still a likely customer of that site—or not. People deemed likely to return can be shown ads for the site whenever an opportunity arises on the real-time bidding exchanges used to fill online ad space. "We only get paid when we drive a sale," says Ayzenshtat. "We're confident that this works."Ayzenshtat says the company's algorithms assess site visitors much as a salesperson would in a physical store. "When you walk in, the salesperson develops a profile based on what you're wearing, who you're with, if you have other shopping bags," says Ayzenshtat. "In the online world, the signals are harder to tease out."
To do it, TellApart's servers sift through a tremendous amount of data provided by the online retailers it works with.
At least ads from computer systems aren't following you around in the real world. Yet.
In his 1984 novel Neuromancer, William Gibson writes about a highly sophisticated AI named Wintermute, who is very interested in talking with Case, the novel's main character. Wintermute follows Case:
The phone nearest him rang.
Automatically, he picked it up.
"Yeah?" Faint harmonics, tiny inaudible voices rattling across some orbital link, and then a sound like the wind.
"Wintermute, Case. It's time we talk..." It was a chip voice.
He hung up.On his way back to the lobby... he had to walk the length of the ranked phones. Each rang in turn, but only once, as he passed.
(Read more about Wintermute)
Scroll down for more stories in the same category. (Story submitted 5/15/2011)
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NEO Brain Computer Interface (BCI)
'The remains of the lace took on the rough shape of a brain...'
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'A broken circle with arrows pointing to a right-hand flow appeared in the chalf.'
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'The object seemed melted together like wax — nothing was distinguishable.'
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'And here they began to build...'
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'I made disks of my own voice to the number of five hundred very carefully chosen words.'
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'It sounds to me as though you had invented a kind of metal earthworm.'
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'The chief wheeled to the master machine and pressed a button.'
Reflect Orbital Sunlight On Demand
'I don't have to tell you about the seven two-mile-diameter orbital mirrors that circulate around the satellite, making it habitable.'
The Amazing Lightfoot Electric Scooter With Solar Assist
'The steel tortoise gave MacKinnon a feeling of Crusoe- like independence.'
Fully Electric, Fully Automated Vegetable‑growing Agribots
'...then back to their work, though little enough it was on these automatic cultivators.'
Vero Robotic Dog With Vacuum Cleaner Feet
'Out of warrens in the wall, tiny robot mice darted.'
AI Operates An Excavator
'So far as I could see, the thing was without a directing Martian at all.'
US Army IBEX Exoskeleton Walks Troops Out Of Danger
'The suit stands up and starts walking, gripping me round the calves and waist, taking the bulk of my weight off my throbbing feet.'
