Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
Minority Report Ads Watching You Always
An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.
The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.
(Quividi camera advertisement capabilities)
As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.
(Quividi camera ad demonstration)
The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately."The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Technovelgy readers have been keeping up with these developments:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads [2004]
If the customer is within eight feet of an RFID card reader, the application triggers the appearance of a customized computer avatar. - BluScreen Minority Report Ads [2006]
An interactive advertising technology that identifies passers-by using their Bluetooth-enabled cellphones. - French Billboards Call Your Cellphone [2006]
Billboards will call them with additional information and opportunities via their location-enabled cellphones. - Covert Iris Scanner Close To Minority Report Future [2007]
A public iris scanning device has been proposed in a patent from Samoff Labs in New Jersey. - Billboard Camera Pictures You Watching [2008]
Another in a long series of great ideas from advertising geniuses.
Scroll down for more stories in the same category. (Story submitted 1/30/2009)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Index of related articles:
Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan
Related News Stories - (" Surveillance ")
Simple Way To Defeat AI Face Recognition
'... designed to foil facial recognition systems.' - Neal Stephenson, 2019.
A System To Defeat AI Face Recognition
'...points and patches of light... sliding all over their faces in a programmed manner that had been designed to foil facial recognition systems.' - Neal Stephenson, 2019.
Smart TVs Are Listening!
'You had to live -- did live, from habit that became instinct -- in the assumption that every sound you made was overheard...' - George Orwell, 1948.
Police Drones In China Would Like To Have A Word With You
''OVERRIDE,' the City Fathers said suddenly, without being asked anything at all.' - James Blish, 1951.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Miss Alabama Beauty Contest Offers Different Standards
'...they moved with the ease of dandelion puffs.'
Has Musk Given Up On Full Self Driving (FSD)?
'...some bored drone pusher in a remote driving centre...'
Prufrock-3 'The Monster' Ready To Launch
Just go for it.
Drones In Vast Airborne Grids
'These pods were programmed to hang in space in a hexagonal grid pattern...'
Starship Special Edition For Lunar Shuttle
Love those special edition spaceships.
Capturing Asteroids With Nets
'...the meteor caught and halted just as a small boy catches a swift ball in his cap.'
Project Hyperion - Generation Ship Designers Needed!
'We have decided that it shall be but one ship... it must contain everything needed to take us through the generations.'
AI Welfare Position At Anthropic Filled By Human
'You’re the robopsychologist of the plant, so you’re to study the robot itself...'
Marslink Proposed By SpaceX
'It was the heart of the Solar System's communication line...'
Simple Way To Defeat AI Face Recognition
'... designed to foil facial recognition systems.'
Wood-Panelled LignoSat Launched
'The Consul remembered his first glimpse of the kilometer-long treeship...'
Laser-Beam Welding In Orbital Factories
'His contract with Space Industries required him to work summers in their orbital factory.'
'Iceberg House' Of Travis Kelce Reflects Science Fiction Of Past Century
'The basement was huge... carved deep into the rock that folded up to underlie the ridge...'
Mechazilla Arms Catch A Falling Starship, But Check Out SF Landing-ARMS
'...the rocket’s landing-arms automatically unfolded.'
A System To Defeat AI Face Recognition
'...points and patches of light... sliding all over their faces in a programmed manner that had been designed to foil facial recognition systems.'
Robot Hand Separate From Robot
'The crawling, exploring object was V-Stephen's surgeon-hand...'
