Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
Minority Report Ads Watching You Always
An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.
The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.
(Quividi camera advertisement capabilities)
As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.
(Quividi camera ad demonstration)
The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately."The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Technovelgy readers have been keeping up with these developments:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads [2004]
If the customer is within eight feet of an RFID card reader, the application triggers the appearance of a customized computer avatar. - BluScreen Minority Report Ads [2006]
An interactive advertising technology that identifies passers-by using their Bluetooth-enabled cellphones. - French Billboards Call Your Cellphone [2006]
Billboards will call them with additional information and opportunities via their location-enabled cellphones. - Covert Iris Scanner Close To Minority Report Future [2007]
A public iris scanning device has been proposed in a patent from Samoff Labs in New Jersey. - Billboard Camera Pictures You Watching [2008]
Another in a long series of great ideas from advertising geniuses.
Scroll down for more stories in the same category. (Story submitted 1/30/2009)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Index of related articles:
Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan
Related News Stories - (" Surveillance ")
Detecting Drones In Ukraine With Candy (Sukork)
'...a robot detector circuit closed, activating a bell." - Frank Quattrocchi, 1951.
Goodness Gracious Me! Google Tries Face Recognition Security
'The actuating mechanism that should have operated by the imprint of her image on the telephoto cell...' - Schachner and Zagat, 1931.
Live Stream With Meta-Ban Multimodal Smart Glasses
'...the bug-eyed, opaque gape of her True-Vu lenses.' - David Brin, 1990.
Brin's 1990 Novel Earth Still Full Of Predictions
'... making the point that their likenesses, every move they made, were being transmitted.' - David Brin, 1990.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Finally, Robot Conductors On Autonomous Buses
'Wardour Street,' he told the robot-conductor.'
RoboShiko! Sumo Exercises Still Good For Robots
'... the expressionless face before me was therefore that of the golem-wrestler, Rolem, a creature that could be set for five times the strength of a human being.'
Giant Robotic Hands At Gundam Next Future Science
'Waldo put his arms into the primary pair before him; all three pairs, including the secondary pair mounted before the machine, came to life.'
JWST Finds Bucking Centaur 29P/Schwassmann-Wachmann 1
'... the glittering little rocket bolted to the black iron behind him.'
BeamBike Solar Power Canopy For Electric Bikes
'The slender stalks of a sunshade-photocell collector...'
California Fireman Arrested For Starting Fires
'Fire is bright and fire is clean.'
Robots Need A Better Sense Of Touch
'First, it rubbed my arms...'
MouthPad Supports Head And Tongue Tracking
'The operation that had transformed half his body... had located the control switchboard in his teeth.'
REALLY Remote Control Excavators
'It takes over a second for the signal to get to the Moon...'
Disney Helping Robots Dance
Dance, Robots, Dance.
Kolors Virtual-Try-On Predicted, And TRIED, By Harry Harrison
'Bill blinked at his own face under the plumed helmet...'
Detecting Drones In Ukraine With Candy (Sukork)
'...a robot detector circuit closed, activating a bell."
Nevada Will Use AI To Decide Worker Benefits
'They had screwed up and been blacklisted by Manna.'
Tether Cryptocurrency Flow Rate US$190Bn Per Day
'Alex did not find it surprising that people... were electronically minting their own cash.'
First Trips To Mars Announced By Elon Musk
'I had determined that my first attempt should be a visit to Mars.'
WaPOCHI Micro-Mobility Robot Follows Like A Pet With Your Bags
To follow the user like a pet while carrying their cargo!
