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"Looking back through history, I see no evidence for humanity making the best of things, and I think it's a pretty safe bet that's an on-going trend."
- Richard Morgan
 |
| Minority Report Ads (Biometric Personalized Ads) | ||
| Advertisements that speak directly to the consumer in public settings. |
At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
| "...Lexus. The road you're on, John Anderton, is the one less traveled"
"John Anderton! You could use a Guiness right about now." "Get away, John Anderton... Forget your troubles..." |
| Technovelgy from Minority Report (Movie),
by Steven Spielberg. Published by Dreamworks in 2002 Additional resources -
|
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report)
Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization)
This is a great realization of Ray Bradbury's spot-wavex scrambler that allows Mrs. Montag to participate in the Family that appears on her parlor wall TVs (from his 1953 novel Fahrenheit 451).
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Additional
resources:
More Ideas
and Technology from Minority Report (Movie)
More Ideas
and Technology by Steven Spielberg
Tech news articles related to Minority Report (Movie)
Tech news articles related to works by Steven Spielberg
Minority Report Ads (Biometric Personalized Ads)-related
news articles:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads
- French Billboards Call Your Cellphone
- BluScreen Minority Report Ads
- SuiPo Posters Call Your Cellphone
- Big Brother Wants To Sell You Something
- Should Website Advertisers Know Your Name?
- Billboard Camera Pictures You Watching
- Minority Report Ads Watching You Always
- Interactive Digital Billboards Controlled By Phones
- Yahoo Japan's Minority Report Billboards
- 'Minority Report' Castrol Ads On Britain's Digital Billboards
- NEC Billboard Minority Report-Style
- New Train Station Offers Minority Report-Style Signs
| 'Facetime Facelift' Beautifies Video Chats |
| Meeting Wendy Of Wendy's |
| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'He had travelled the space-lanes of the solar system for the greater part of his life...'
'The dinner was excellent. It was completely vegetarian — grown in specially prepared gardens in this Moon base...'
'Telepaths had their sensitiveness enlarged to an immense range by the pin-sets, which were telepathic amplifiers adapted to the mammal mind.'
'It was a relief to enter one of the comfortable autos, whisper a direction down the tube, and just know that you would be taken to your destination in the quickest, safest, and cheapest manner.'
'But he didn't get very far with it before another noise in his ear radio scattered his thoughts. George winced...'
'The vast spinning sphere of Factory in the Sky loomed above and ahead of us, gleaming white against the unfathomable jet depths of surrounding space.'
'And if it doesn’t work,' inquired Lazarus, 'what does that make us? Sunspots?'
'The Dillard people had performed a miracle and put all the works in a girl-modeled case.'
'Our study of your race has convinced us that you are not fitted to leave your planet in the present state of your civilization.'
