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HLYWD Migratory Anagram
The HLYWD Migratory Anagram proposal is an art project by Jeffrey Inaba and Darien Williams. They have a simple suggestion for the Hollywood sign.
Proposal: Let it roam? The sign’s simple structure and generic materiality lend it well to temporary erection on any number of sites throughout the city. Neighborhoods ‘borrow’ the sign or any subgroup of its letters for a determined period of time. Migration affords the sign a temporal dimension, which ensures its continued vitality as an unplanned landmark.

( HLYWD Migratory Anagram )
I'm reminded of sf writer Alan Nelson's 1953 story Soap Opera. In the novel, an ad company executive was displeased with standard sky writing; he wanted something that would last longer. Employee Everett Mordecai had the answer.
Mordecai hauled out a stop watch, turned his eyes upward to the slogan he'd just written.
"Possibly you'd like to time these letters..."
Automatically Spurgle gazed up too. The letters, still firm, still strong and perfectly formed, seemed to be settling earthward, undisturbed by the brisk breeze that scudded across the field...
Silently the three walked over to the slogan. Spurgle kicked at the letter G... It was a monstrous white thing, ten feet thick, half a city block long...
(Read more about permanent skywriting)
Via BldgBlog.
Scroll down for more stories in the same category. (Story submitted 3/23/2010)
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