Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
NEC Billboard Minority Report-Style
NEC is now trying ads that target specific shopper characteristics. The ad signage uses facial recognition software and can identify the shopper's gender (with 85-90% accuracy), ethnicity and approximate age.
(Virtual mannequin appearing in the digital billboards)
"We don't expect the billboard to look back at us, but that is exactly what is happening now," says Marc Rotenberg, the director of the Electronic Privacy Information Center (Epic), a Washington DC-based research centre that aims to protect privacy. "Companies are increasingly impatient to get to us, and once these practices are commonplace it will be hard to reverse them."But NEC insists there is little to fear: "As our system does not store any images – it stores only the analysed results [viewers' age and sex] based on those images – we feel there is no privacy issue."
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Via the Guardian.
Scroll down for more stories in the same category. (Story submitted 10/5/2010)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Communication ")
Huawei Pura X Folding Phattie Phone
Why can't we get more innovative phone configurations?
Positioned Cybertrucks With Free Starlinks WiFi In LA
'Several thousand of them formed the positioning grid on the rubble pile.' Vernor Vinge, 1999.
Will Whales Be Our First Contact?
'He had piloted the Adastra to its first contact with the civilization of another solar system.' - Murray Leinster, 1935.
NYC/Dublin Portal Fails To Meet 'Guardian Of Forever' Standards
I am the Guardian of Forever.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Huawei Pura X Folding Phattie Phone
Why can't we get more innovative phone configurations?
Sleep Pods At Daxing International Airport
'Do not waste your priceless company on the unappreciative folds of a sleep pod...'
Robot Baristas Learn Their Trade Without Paying Royalties
'...so we've promised him a generous pension from the royalties.'
JAXA Int Ball 2 Coming Right Along As Star Wars Remote
'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
Robot Bricklayer Or Passer-By Bricklayer?
'Oscar picked up a trowel. 'I'm the tool for the mortar,' the little trowel squeaked cheerfully.'
Robot Gas Station Attendant Pumps Gas For You
'... he waited for the robotrix attendant to finish fueling up his ship.'
Engineer Creates Crazy Motorized Track Hospital Bed
The Roujin Z system provides care to fully bedridden patients - and then some!
Tiny Flying Robot Weighs Just One Gram
'Aerostat meant anything that hung in the air. This was an easy trick to pull off nowadays.'
Some Ringworld Configurations Are Stable
'The Ringworld had no horizon. There was no line where the land curved away from the sky.'
TRANSFORM Dynamic Furniture Concept Becomes What You Need
'An adjustment panel outside the door would cause it to extrude various appurtenances in memory plastic...'
Harvard Metamaterials Change Structure Instantly
'Annealed in any shape for a time, and codified, the structure of that shape is retained down to the molecules.'
SnapBot Robots - You Choose Their Legs And They Choose Their Gaits
It's not really polite to tear the limbs off robots.
Dino From Magical Toys An AI Companion To Children
'...the imaginary companions discovered by needful children.'
Humanoid Robots Building Humanoid Robots
''Pardon me, Struthers,' he broke in suddenly... 'haven't you a section of the factory where only robot labor is employed?''
Darpa 'Defiant' Unmanned Autonomous Ship
'There was no wheel, and no steersman!'
What's The Best Way To Ship And Unpack Humanoid Robots?
'I opened the oblong box, where lay the automatons side by side...'
