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"I'm a fairly visual thinker. In doing science, I think in terms of pictures of things happening, and then do the mathematics."
- Gregory Benford
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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news articles:
- Projection Commercials: Extreme Plasma Television
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| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'The pitiless M rays pierced Earth and steel and densest concrete as if they were so much transparent glass...'
'Pina2bo would have to operate full blast for many years to put as much SO2 into the stratosphere as its namesake had done in a few minutes.'
'Nanny is different,' Tom Fields murmured... 'she's not like a machine. She's like a person.'
'We made a crude , small cell and were delighted - and, I admit, somewhat surprised - to find it worked.'
'...we've promised him a generous pension from the royalties.'
'The clothes and jewelery drew their tiny power requirements from her movements.'
'At the end of each appendage's eight fingers there are tinier appendages...'
'We want to do something to help those who are suffering from tooth loss or absence,' said lead researcher Katsu Takahashi.
