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"I would say 75% of the economy is now being run by ex-science-fiction fans."
- Greg Bear
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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Projection Commercials-related
news articles:
- Projection Commercials: Extreme Plasma Television
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| Meeting Wendy Of Wendy's |
| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'Do not waste your priceless company on the unappreciative folds of a sleep pod...'
'...so we've promised him a generous pension from the royalties.'
'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
'Oscar picked up a trowel. 'I'm the tool for the mortar,' the little trowel squeaked cheerfully.'
'... he waited for the robotrix attendant to finish fueling up his ship.'
The Roujin Z system provides care to fully bedridden patients - and then some!
'Aerostat meant anything that hung in the air. This was an easy trick to pull off nowadays.'
'The Ringworld had no horizon. There was no line where the land curved away from the sky.'
'An adjustment panel outside the door would cause it to extrude various appurtenances in memory plastic...'
