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"I am first of all not a science fiction writer … I write, I suppose, what the Latin Americans call magic realism."
- Harlan Ellison
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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news articles:
- Projection Commercials: Extreme Plasma Television
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| BookTrack Adds Sound To Books |
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'The crawling... object was V-Stephen's surgeon-hand...'
'Joe got out the gravity-simulator harnesses...'
'You couldn't have the capstone without the pyramid to hold it up.'
'the unobtrusive inspections with tiny remote-cast snoopers...'
I'm hoping that this procedure becomes a normal part of medical practice!
'... nothing was perfected until M. Pantalon announced the completion of his automatic valet.'
'...its streets were of remarkable width, with few or no buildings so high as mosques, churches, State-offices, or palaces in Tellurian cities.'
