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"I was involved in a cloning project. .. to send me into outer space along with a lot of other people. Not the whole me - just a hair from my head, while I still had some. I would thus pop up in another galaxy in the distant future."
- Arthur C. Clarke
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| Living Advertising Character | ||
| Modifying an ordinary person to create a living likeness of a company's brand symbol or character. |
In the novel, which is set hundreds of years into the future, today's brands and companies have solidified into social clan groups. The emphasis on providing customers with a uniform experience in every store is taken to an extreme that would be reachable in the present day.
| After six months of surgery and psycho-conditioning, he was identical with the other 496 Mr. Prestos and to the idealized portrait of Mr. Presto which hung behind Presteign's dais ... a kindly, honest man resembling Abraham Lincoln, a man who instantly inspired affection and trust. Around the world purchasers entered an identical Presteign store and were greeted by an identical manager, Mr. Presto. He was rivaled, but not surpassed, by the Kodak clan's Mr. Kwik and Montgomery Ward's Uncle Monty. |
| Technovelgy from The Stars My Destination,
by Alfred Bester. Published by Berkley in 1956 Additional resources -
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| BookTrack Adds Sound To Books |
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Science Fiction
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1600-1899
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'...small electric motors at the principal joints worked the prosthetic framework by means of steel cables...'
'Living protoplasm incorporated into the Ampek F-a2 recording system...'
'Twoflower's Luggage, which was currently ambling along on its little legs...'
'He came to as the ship went into free flight, arching in a high parabola over the plains...'
'The peculiar quality of this light, which gave it its great preeminence over all other penetrating rays...'
'The overworked leg motor would have to cool down before he could work on it...'
‘Where to, sport?’ the starter at cab relay asked.
