Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
Artificially Intelligent Poster - Advert That Writes Itself
Like many delightful sf novels, this story begins with a slightly terrifying premise: could artificial intelligence be used to create the most enticing advertisement the world has ever seen?
(M&C Saatchi artificially intelligent poster)
Every few seconds, the digital poster would change. Sometimes, it would feature a wide range of drab grays and blocks of text. Other times, it was a minimalistic image with a short saying.What was unique about this particular poster, which ran in two locations at the end of July 2015, wasn't the fact that people were looking at it. Rather, it was looking at them — and learning. Using facial tracking technology and genetics-based algorithms, the poster took the aspects that people looked at the longest and then incorporated that into the next design evolution.
"We were surprised how quickly it learned," said Sam Ellis, business director of innovation at M&C Saatchi. "It got to a state of where it felt like it was in the right place a bit faster than we thought."
In less than 72 hours, the M&C Saatchi advertisement was creating posters in line with the current best practices in the advertising industry, which had been developed over decades of human trial and error like realizing three to five word slogans work best.
Science fiction fans turn to Philip K. Dick on this topic; read about the very creative and very persistent sales robots in his possibly prophetic 1954 short story Sales Pitch.
Via CNBC.
Scroll down for more stories in the same category. (Story submitted 3/12/2017)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Artificial Intelligence ")
Lawyer AIs Create Chaos In Our Legal System
'I want my lawyer program.' - David Brin, 1990.
Grok Scores Best In Psychological Tests
'Try to find out how he ticks...' - Isaac Asimov, 1941.
Google's Nano Banana Pro Presents Handwritten Math Solutions
'...copy was turned out in a charming and entirely feminine handwriting.' - Isaac Asimov (1949)
Woman Marries Computer, Vonnegut's Dream Comes True
'Men are made of protoplasm... Lasts forever.' - Kurt Vonnegut
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
The New Habitable Zones Include Asimov's Ribbon Worlds
'...there's a narrow belt where the climate is moderate.'
3D Printing A 12-Meter Boat Hull
'It makes drawings in the air...'
China Still Working On Rescue Robot That Eats People
Firefighter Rescue Robot Eats Humans - again!
Lawyer AIs Create Chaos In Our Legal System
'I want my lawyer program.'
Chinese Hospital Tries Vonnegut's 'Harrison Bergeron' Cosplay
'He wore spectacles with thick wavy lenses. The spectacles were intended to make him not only half
blind, but to give him whanging headaches besides.'
Robot Clerks Become A Reality In China
'The robot clerk in the waiting-room checked her number...'
Can One Robot Do Many Tasks?
'... with the Master-operator all you have to do is push one! A remarkable achievement!'
Atlas Robot Makes Uncomfortable Movements
'Not like me. A T-1000, advanced prototype. A mimetic poly-alloy. Liquid metal.'
Boring Company Drills Asimov's Single Vehicle Tunnels
'It was riddled with holes that were the mouths of tunnels.'
Humanoid Robots Tickle The Ivories
'The massive feet working the pedals, arms and hands flashing and glinting...'
A Remarkable Coincidence
'There is a philosophical problem of some difficulty here...'
Cortex 1 - Today A Warehouse, Tomorrow A Calculator Planet
'There were cubic miles of it, and it glistened like a silvery Christmas tree...'
Perching Ambush Drones
'On the chest of drawers something was perched.'
Leader-Follower Autonomous Vehicle Technology
'Jason had been guiding the caravan of cars as usual...'
Golf Ball Test Robot Wears Them Out
"The robot solemnly hit a ball against the wall, picked it up and teed it, hit it again, over and again...'
Boring Company Vegas Loop Like Asimov Said
'There was a wall ahead... It was riddled with holes that were the mouths of tunnels.'
