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"Advertising is the rattling of a stick inside a swill bucket."
- George Orwell

Interactive Video Column  
  A video display in a chain convenience store that shows random scenes from other stores in the chain around the world.  

I don't see why this would be difficult to do, particularly with a cable or DSL internet connection costing ~$40 per month. It would reinforce your global brand identity, and give everyone a chance to see and be seen.

There were Lucky Dragons all over America, all over the world for that matter, and to prove it you had your trademark Lucky Dragon Global Interactive Video Column outside. You had to pass it entering and leaving the store, so you'd see whichever dozen Lucky Dragons franchise [it] happened to be linked with at that particular moment: Paris or Houston or Brazzaville, wherever.
Technovelgy from All Tomorrow's Parties, by William Gibson.
Published by Putnam in 1999
Additional resources -

I want to know why there is no Convenience Store Cable Channel. We have the bandwidth; why can't I just endlessly people-watch from the comfort of my den?

Compare to this uniquely insightful idea from Ray Cummings in his 1932 story Wandl, The Invader - the Mirror Grid Multiple-View Surveillance Panel.

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Additional resources:
  More Ideas and Technology from All Tomorrow's Parties
  More Ideas and Technology by William Gibson
  Tech news articles related to All Tomorrow's Parties
  Tech news articles related to works by William Gibson

Interactive Video Column-related news articles:
  - 10x10 News Interface Cooler Than Google's By Factor Of 10
  - Big Brother TV Or Distributed Citizen Action?
  - DIY Gibson Video Column Convenience Store Video
  - Yes, Internet Eyes Is A 'Snooper's Paradise'
  - Bradbury's Method Used In Search For Bombing Suspect
  - 'Ring Nation' Show Predicted By William Gibson In 1999

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