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"...if you want to know what your future looks like, don't waste your time on Analog; read Time magazine. We are already saturated in the future. "
- Peter Watts
 |
| Commercial Fly | ||
| An autonomous, fly-sized manufactured creature that presents commercial advertisements. |
| Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.
"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements. He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them. The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-" Chic crushed it with his foot. |
| Technovelgy from The Simulacra,
by Philip K. Dick. Published by Ace in 1964 Additional resources -
|
Here's another quote that gives more details about the device:
"Do people seem able to see right through your clothing?" it squeaked at them, bat-like, as it slithered into concealment under the front seat.
Compare to the scarab robot flying insect from The Scarab (1936) by Raymond Z. Gallun, the infiltrators from Vulcan's Hammer (1960) by Philip K. Dick, and the blurbflies from Nymphomation (2000) by Jeff Noon.
...a Theodorus Nitz commercial slipped in through the open window.
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Tech news articles related to The Simulacra
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Commercial Fly-related
news articles:
- Commercial Flies Sport Tiny Banner Ads
- Ford's In-Car Ads From Billboards
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| EBS-260 Handjet Free Hand Dot Matrix Printer |
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'It was a smooth ovoid floating a few inches from the floor...'
'... he thrust in his charging arm to replenish his store of energy.'
'...the terrible Jovian gravity that made each movement an effort.'
