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"The world is really so surreal these days that it's necessary for us to blunt it somehow in order to stay sane. The artist functions to short-circuit the buffering mechanism, so that people can occasionally perceive the weirdness of things as they are."
- William Gibson
 |
| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| Technovelgy from Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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'The pitiless M rays pierced Earth and steel and densest concrete as if they were so much transparent glass...'
'Pina2bo would have to operate full blast for many years to put as much SO2 into the stratosphere as its namesake had done in a few minutes.'
'Nanny is different,' Tom Fields murmured... 'she's not like a machine. She's like a person.'
'We made a crude , small cell and were delighted - and, I admit, somewhat surprised - to find it worked.'
'...we've promised him a generous pension from the royalties.'
'The clothes and jewelery drew their tiny power requirements from her movements.'
'At the end of each appendage's eight fingers there are tinier appendages...'
'We want to do something to help those who are suffering from tooth loss or absence,' said lead researcher Katsu Takahashi.
