SuiPo Posters Call Your Cellphone
SuiPo are special posters used in Japanese train stations to send information to your cellphone.
(SuiPo at JR Shinjuku Station)
SuiPo is a combination of "Suica" and "poster." The word "Suica" is an acronym; it stands for "Super Urban Intelligent Card." Suica cards are rechargeable contactless smart cards used as a fare card on train lines in Japan.
Suica have been around since 2001; more than 20 million are now in circulation and are being used to make a variety of purchases.
SuiPo - Suica Posters - work like this: You walk up to a poster that interests you, and let it scan your smart card with its RFID reader. Information is then sent to your cellphone.
(SuiPo RFID reader)
SuiPo is yet another technology like that seen in Minority Report (the movie); advertisements are directed to you personally.
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