Rush Japan Mixes Tourism, Treasure And Nintendo DS

Rush Japan is a Tokyo-based company that plans treasure hunts to encourage tourism. They've sent an invading army of tourists to Enoshima, a small island near Tokyo, with their Nintendo DS game consoles.


(Treasure Quest: Enoshima)

The free game is open to Nintendo DS owners with the means to travel to Enoshima, a small island (4 kilometers in circumference) in the town of Fujisawa about 50 kilometers south of Tokyo. After picking up the free software, players are sent off to interact with their DS and move about the island in search of clues, which are obtained through both the physical environment and the game console. The game makes use of the DSís wireless capabilities, and at certain key locations on the island where players obtain clues, the on-screen scenery matches that of the physical surroundings. Players can locate the treasure after obtaining all the pieces of the puzzle and putting them together to solve the mystery, which the developers claim is no easy task.

The treasure hunt will be held until February 19th. Via Pink Tentacle.

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