'Pitvertising' Armpit Ad Dispay

Pitvertising is a distressing new medium created by those geniuses from Right Guard deodorant. It consists of digital TV screens built into the armpit of shirts.


(Pitvertising armpit display)

As you can see in the pitvertising pic shown above, the male model has his left arm raised to show the digital display.

The thing that I'm really afraid of is that this is only the first of a variety of digital screens that will be placed in locations that I do not wish to see. I do not want to be approached by a stranger who suddenly gestures to reveal a hidden screen; I'm sure readers can think of a few.

I suppose it could have been worse; it might have included a scent-organ along the lines of what Huxley described in Brave New World.

From Ananova via Engadget via frolix_8.

Scroll down for more stories in the same category. (Story submitted 7/22/2008)

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