Interactive Billboards Use SMS
Interactive billboards designed by Ogilvy use SMS to give passers-by a chance to win a Ford Fiesta in Belgium.
The system works like this: you send an SMS using codes provided by the billboard. The billboard responds, telling the user to continue, and sends a return message with a question. Correct answers cause the billboard to react like a pinball machine - an "extra ball" is awarded (entered into the drawing for the Fiesta). Incorrect responses cause the billboard to "tilt."
SF writers have long predicted the use of intrusive advertisements in our everyday environment. Nobody did it better than Frederik Pohl in his 1952 novel The Space Merchants - see airplane window ads (thankfully, they don't have these in planes yet).
Story from Ford Fiesta ad campaign combines interactive billboards with SMS.
Scroll down for more stories in the same category. (Story submitted 7/23/2004)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Will A Steel Umbrella Stop Russia?
'Everyone was aware that the damned platform was wandering around in its own orbit...'
EVE Artificial Womb For Lambs (For Now)
'In the crimson darkness, stewing warm on their cushion of peritoneum and gorged with blood-surrogate and hormones...'
TIKAD Armed Drone Ready To Fight
'Each a television eye and a sonic stunner...'
Bees Royal Jelly Helps Wounds Heal Faster
'An alien drug... used by an insect race.'
NASA Wants To Make Oxygen On Mars
'They plop down on the Red and if the dust is deep enough ... they burrow in...'
Hackers Insert Malware Into DNA
'They tied the memory to the bloodline and that was their record!'
X2-VelociRoACH Cooperates To Launch Tiny Drones
Little robots cooperating can do big tasks. Eventually.
'Do Not Pay' Chatbots To Replace Law Firm Associates?
'I want my lawyer program.'
MULTI Model Of Star Trek Turbolift
Cool prototype video!
A Look Into The Future Of Spacecraft!
Ever wonder how you look when you enter a new part of a spacecraft?
An 'Ethical Black Box' For Robots?
Explored by science fiction authors.
Dadbot Digital Immortality
'A hardwired ROM cassette replicating a dead man's skills...'
Should We Permit Computers To Create Their Own Language?
'Talk Between Robots radio...'
Breakthrough Starshot Sprites Yearn For Alpha Centauri
'Whoever launched it fired a laser cannon...'
Kino Project Roaming Personal Fashion Robots
'Most of the crew have the tiny imp ride on their shoulder...'
Astronaut Exercise Video, Predicted By SF Writers
'Joe got out the gravity-simulator harnesses.'
More SF in the News Stories
More Beyond Technovelgy science news stories