Interactive Billboards Use SMS
Interactive billboards designed by Ogilvy use SMS to give passers-by a chance to win a Ford Fiesta in Belgium.
The system works like this: you send an SMS using codes provided by the billboard. The billboard responds, telling the user to continue, and sends a return message with a question. Correct answers cause the billboard to react like a pinball machine - an "extra ball" is awarded (entered into the drawing for the Fiesta). Incorrect responses cause the billboard to "tilt."
SF writers have long predicted the use of intrusive advertisements in our everyday environment. Nobody did it better than Frederik Pohl in his 1952 novel The Space Merchants - see airplane window ads (thankfully, they don't have these in planes yet).
Story from Ford Fiesta ad campaign combines interactive billboards with SMS.
Scroll down for more stories in the same category. (Story submitted 7/23/2004)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Cormorant Flying Car
'The cab came floating down out of the sky...'
ElliQ Robot To Help Israel's Grandmas And Grandpas
'The robant and the tiny old woman entered the control room slowly...'
EU Debates Kill Switches For Robots
'I have a mechanism which our autofac on Mars builds as an... emergency safety...'
Scotland Set To Implement Basic Income
'Earned by just being born.'
Sales Robots More Persistent Than Humans
'Robot-salesmen were everywhere, gesturing,,, shrilling...'
AI Identifies Suicidal Behavior With 93 Percent Accuracy
'...He padded into the living room, and seated himself by the suitcase; he opened it, clicked switches, and turned on Dr. Smile.'
Razer Project Valerie Laptop Unfurls
'A paper thin polycarbon screen unfurled silently...'
Can Virtual Reality help People Cope With Pain?
Research is promising.
Dust Movement On The Moon, Saturn's Rings Solved
'...The dust normally on the surface picks up and keeps a charge.'
Largest Micro-Drone Swarm Release Successful
'... Programmed to hang in space in a hexagonal grid pattern.'
Robot Motion Planning 10K Times Faster
'The robot crab... fired a burst of light, then froze...'
Reconfigured Graphene 10X Strong, 5 Percent Dense, As Steel
'...It was made of Alohydrolium, which is the lightest of all metals.'
Axiom - The World's First Private Space Station?
'So Webb Foster had built his space laboratory... It was a great crystal sphere, a thousand feet in diameter.'
DataTraveler Ultimate Generation 2 Terabyte Flashdrive
'A man or woman could carry AIs or complete planetary data spheres...'
HyperFace Aims To Foil Facial Recognition
'...A million and a half physiognomic fraction-representations of various people.'
MIT's aeroMorph Technology
'... It falls into that structure like a rubber figure returning to shape.'
More SF in the News Stories
More Beyond Technovelgy science news stories