E-Ink Cover World's First

The Esquire e-ink cover hit the stands yesterday; I took a look (and checked it out), as did many of you. For those who haven't seen it, here's the video:


(Esquire e-ink cover video)

As you can see, it's really eye-catching, which I think is the point of the exercise. The display itself feels quite slim and cover-like; however, there is a part of it that is less flexible (I'm thinking that this might be the batter and whatever chip carries the content).

Here's what it looked like on the news stand:


(Esquire e-ink cover)

When I saw it, I thought of the e-paper holograms on the covers of books and magazines at a bookseller in Darwins' Radio, a 2003 Greg Bear novel.

Without thinking, Kaye turned right and found herself in the religious section. Most of the shelves were filled with brightly colored apocalypse novels. The E-paper holograms leaped from lurid covers as she passed: endtime, rapture, revelation, demons and dark angels.

Via your local news stand!

Update 12-Sep-2008: There has been some question regarding the technology used for the display. According to a press release on E Ink corporation website, the Esquire cover display uses Vizplex Imaging Film:

To create Vizplex, E Ink produces microencapsulated electronic ink and has it coated onto an ITO-coated plastic substrate in a fast, efficient roll-to-roll process. The resulting ink film is combined with a thin adhesive and a plastic release sheet to form the Vizplex imaging film. The film is then converted into individual sheets and packaged for shipment to the TFT display manufacturer.

Here's a helpful illustration, courtesy of E Ink:


(E-Ink Vizplex Imaging Film)

End update.

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