Targeted Audio Ads On Your Cell Phone

TargetSpot is working to bring targeted mobile audio advertisements to mobile radio users. The ads will play during Slacker music streams on various smartphone platforms, including the iPhone, Android and BlackBerry handsets.

Audio advertisements, which interrupt the free version of the service every so often with a 30-second spot, are partly responsible for Pandora’s success. But mobile offers a potentially more significant opportunity for advertisers as interactive radio migrates to the cellphone in addition to the computer.

Want to offer Blackberry owners free appetizers at your bar if they bring along three coworkers? Insert an ad during their commute, gym or lunchbreak listening. Slacker and Targetspot won’t be the only ones trying this concept; mobile app developers have already experimented with targeted mobile display ads, and any app that works better with headphones would be a potential candidate.

This development does not surprise those of us who grew up in the era of the transistor radio; the modern cell phone is a radio, after all.

Science fiction writer J.G. Ballard envisaged cell phones with free services - in exchange for listening to advertisements; read more about Ballard's free telephone calls in his 1963 story The Subliminal Man.

Via Wired.

Scroll down for more stories in the same category. (Story submitted 2/26/2010)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Tesla Will Have Metal Gear Snake Autocoupler, Musk Confirms
'Its motion was so swift, complex, and perfect that at first I did not see it as a machine, in spite of its metallic glitter.'

Starlink Satellites Leading Edge On-Orbit Debris Mitigation
Propulsion-assisted orbital decay, brought to you by SpaceX.

Healight Ultraviolet Endotracheal Device Has Covid-19 Treatment Potential
'He applied the tip of the instrument to the interior of the wound...'

Parents Use AI To See One Last Message From Their Deceased Son
'...what's to keep me from showing face, Man?'

Satoshi Tomizu Creates Pocket Universes And Worldcraft Bubbles In Glass
'The Worldcraft bubble glittered, catching the light...'

Space Hero Inc. Offers Trip To ISS As Reality Show Prize
'This is Elmer Schmitz, presenting to you the finalists in our Aviation Quiz Program...'

I Love Ceiling-Mounted Robots
'Immediately an enormous apparatus fell on to her out of the ceiling...'

Armano Remote Control Excavator
'The bulldozer moved through the... mine... '

OK, NASA 3D Printer Of Food Not Yet Star Trek Food Synthesizer
Maybe not, but we're seeing definite progress.

Kelly Clarkson Show Like Black Mirror '15 Million Merits'
'These people are pieces of software called avatars.'

Salto Jumping Robot Now Sticks Landing!
'Lucky touched the leap knob and the hopper's leg retracted.'

Gyroscopic Median-Straddling Mass Transit Vehicles
'It was among these leviathans that the little gyrocar was daring to thrust its puny self...'

Bigrating Laser Beam-Riding Light Sail Is Self-Correcting
'That sail will be twenty thousand miles at the wide part.'

ISS Astronauts Test Estee Lauder 'Advanced Night Repair' Skin Serum
'Out in the New Moon, just ask for what you want...'

LG Wing Twisting Smartphone Might Be Fun
'A polycarbon screen unfurled...'

Mushroom Coffin Returns You To Nature, Naturally
'She touched the leaf. She was wanted.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.