 |
Targeted Audio Ads On Your Cell Phone
TargetSpot is working to bring targeted mobile audio advertisements to mobile radio users. The ads will play during Slacker music streams on various smartphone platforms, including the iPhone, Android and BlackBerry handsets.
Want to offer Blackberry owners free appetizers at your bar if they bring along three coworkers? Insert an ad during their commute, gym or lunchbreak listening. Slacker and Targetspot won’t be the only ones trying this concept; mobile app developers have already experimented with targeted mobile display ads, and any app that works better with headphones would be a potential candidate.
This development does not surprise those of us who grew up in the era of the transistor radio; the modern cell phone is a radio, after all.
Science fiction writer J.G. Ballard envisaged cell phones with free services - in exchange for listening to advertisements; read more about Ballard's free telephone calls in his 1963 story The Subliminal Man.
Via Wired.
Audio advertisements, which interrupt the free version of the service every so often with a 30-second spot, are partly responsible for Pandora’s success. But mobile offers a potentially more significant opportunity for advertisers as interactive radio migrates to the cellphone in addition to the computer.
Scroll down for more stories in the same category. (Story submitted 2/26/2010)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 1 )
Related News Stories - (" Media ")
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Current News
PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."
Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'
DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'
Ancient Russian Walking Excavator Would Be Perfect RV
I don't need it to go fast, it just needs to amble along.
ELROI Satellite 'License Plate'
Robert Heinlein was thinking about this in 1941.
When Robots Beg For Their Lives
"Just what do you think you're doing... Dave.'
Do You Still Want A Folding Screen Phone?
'A paper thin polycarbon screen unfurled...'
'Snapchat Dysmorphia' Now A Thing, Say Plastic Surgeons
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.'
Quiet Electric Cars Law Finalized By US Transportation Department
'... a sound tape to supply the noise'
Drone Assassin Fails To Kill Venezuelan President
'The spotter descends, and we think it searches the vicinity, looking for the victim's face...'
Stick-On Tape Speakers, As Predicted By Bruce Sterling
Flexible tape speakers, someday.
Bezos Invites You To New Life In Off-World Colonies
'A new life awaits you!'
Amazon's Rekognition System Sees Criminals In Congress
'... the imprint of her image on the telephoto cell.'
Build Your Own Space Suit For Cheap
'I'm going to pump the air from this room... so that the interior will be like airless and pressure-less space.'
CIMON Space Sidekick For Weary Astronauts
I welcome our floating robotic assistants.
SRI MicroFactory Of Microrobots Recalls Dick's Autofac
'Microscopic machinery, smaller than ants... constructing something...'
