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Betty Crocker, The First Company Avatar
Betty Crocker was never a real person - she spoke for the company and even had a radio program. Maybe, the first company avatar.
The first company avatar was Betty Crocker. She was in commercials, addressed customers, and held a radio program. But she was always a fake person.
— Benjamin C.E.O. Greeley (@benjamingreeley) December 24, 2021
So @lilmiquela is not a new idea—but it is an evolution of what a brand can be.
The possibilities are limitless. pic.twitter.com/craVbek3kF
Compare Betty Crocker to the living advertising characters in Alfred Bester's masterpiece, his 1956 novel The Stars My Destination:
After six months of surgery and psycho-conditioning, he was identical with the other 496 Mr. Prestos and to the idealized portrait of Mr. Presto which hung behind Presteign's dais ... a kindly, honest man resembling Abraham Lincoln, a man who instantly inspired affection and trust. Around the world purchasers entered an identical Presteign store and were greeted by an identical manager, Mr. Presto. He was rivaled, but not surpassed, by the Kodak clan's Mr. Kwik and Montgomery Ward's Uncle Monty.
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