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Betty Crocker, The First Company Avatar

Betty Crocker was never a real person - she spoke for the company and even had a radio program. Maybe, the first company avatar.

Compare Betty Crocker to the living advertising characters in Alfred Bester's masterpiece, his 1956 novel The Stars My Destination:

After six months of surgery and psycho-conditioning, he was identical with the other 496 Mr. Prestos and to the idealized portrait of Mr. Presto which hung behind Presteign's dais ... a kindly, honest man resembling Abraham Lincoln, a man who instantly inspired affection and trust. Around the world purchasers entered an identical Presteign store and were greeted by an identical manager, Mr. Presto. He was rivaled, but not surpassed, by the Kodak clan's Mr. Kwik and Montgomery Ward's Uncle Monty.

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