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Cooler Screens Deliver Ads To You, Their Captive Audience
New startup Cooler Screens transforms ordinary retail surfaces into smart digital advertising.
Cooler Screens brings the power of digital to brick-and-mortar retail. We are making available in-store what consumers love about shopping on-line. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context and content. We are also helping retailers and consumer brands modernize their businesses. To do this, we have built the Cooler Screens platform, the world’s first digital media and merchandising platform for physical retail.Cooler Screens provides an exciting new digital shopping experience in the freezer and refrigerator aisles of local grocery, drug, and convenience stores. It brings what consumers love most about their online shopping experience–pictures, information and promotions–directly to the store's cooler doors and surfaces. You no longer have to open the door and sort through products to see what’s behind the door, what’s in stock or what’s on sale. The doors are your visual screen to see what’s behind it, and what’s on the shelf.
Like giant IPhones, retail doors are transformed into digital IoT smart screens that deliver in-store retail media, merchandising and other valuable information for the ultimate consumer experience.
(Via Cooler Screens)
In their satiric 1952 masterpiece The Space Merchants, Frederik Pohl and Cyril Kornbluth described a world in which ads seemed to be omnipresent:
It wasn't a pleasant trip ... we flew low .. you turn your head and look out the window and just as you convince your stomach that everything's all right and your self that it's interesting country below, wham: a ... Taunton ad for some crummy product opaques the window and one of their nagging, stupid jingles drills into your ear.
(Read more about Airplane Window Ads)
I'd also point out that writer Anne Warren Griffith also imagined a similar future in 1953 in her satiric short story Captive Audience, published in Fantasy and Science Fiction magazine. She goes beyond what Cooler Screens imagines, describing a store in which all individual product packages contain Buy-Me-Discs which send out a special message to consumers right in the store!
What was it Grandmother used to call their supermarket? Hell on earth, hell on wheels, something like that. Mavis, of course, understood that simultaneous [,a href="content.asp?Bnum=3656">Master Ventriloquism Corporation] messages were necessary in the stores in order to give every product a chance at its share of the consumer dollar, but just this afternoon she did wish she could skip it...They reached the cereal area, and as always the children were entranced. Their faces shone with excitement as they picked up one box after another, to hear the commercials more clearly. There were sounds of gunfire; all kinds of snapping, crackling, and popping; there were loud shouts of “CRISPIER! NUTTIER! YUMMIER!” There were more modulated appeals, addressed to Mother, about increased nourishment and energy-building; there were the voices of athletes, urging the kids to come on and be one of the gang; there were whinnies of horses and explosive sounds of jets and rockets; there were cowboy songs and hillbilly songs and rhymes and jingles and bands and quartets and trios!
(Read more about Buy-Me-Discs)
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