Heineken To Track Beer By Satellite

Do you know where your beer is? Dutch beer maker Heineken wants to make sure - so it has put together a team that includes IBM and the University of Amsterdam to track beer by satellite.

Beer Living Lab is a pilot project that will track 20 beer containers shipped from the Netherlands to Heineken's UK distribution centre. Each container will be outfitted with GSM, GPRS and global positioning systems. Satellite uplinks will be provided due to particular technical problems with RFID, which can only be read when the tag is close to a RFID reader.

The data will be transmitted to a computer center hosted by IBM; the WebSphere platform will be used to run the service software.

Heineken accumulates up to five billion documents every year that are generated when its products pass through international shipping. Satellite tracking would help speed up deliveries and cut costs. The company hopes that this pilot program will convince manufacturers, shippers, retailers and customs to move to a paperless trade environment.

This is great for shipping - but what about beer tracking for the consumer? It happens that Koolio the Autonomous Refrigerator Robot is a mobile 'fridge that tracks its own position by sonar and OCR web cams.

Those who prefer soda, but feel left out by this high-tech beer tracking system, can console themselves with programmable soda that lets you turn the contents of any of these specially designed cans into exactly the flavor you wanted.

Reference article here.

Scroll down for more stories in the same category. (Story submitted 11/3/2006)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Space Tech ")

Interstellar Asteroid Visits Our Solar System
'This asteroid had whirled in from the cold of the interplanetary space...' - Ray Cummings, 1930.

UM Hall Thruster Breaks Records
Someday, we'll see an ion drive used to get to Mars.

Ancient Ocean On Ceres?
'We sailed gently forward, hull down to the asteroid's surface... A little sea was now beneath us.'

Lunatix Lunar Rover Will Accept YOUR Commands!
'The bulldozer moved through the lunar strip mine... ' - Niven and Pournelle, 1981.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Do We Really Want Backflipping Robots?
Also includes wonderful blooper reel.

RNA-Based Biocomputing Device
Living things can sense and analyze complex signals in living cells.

Seasteading Floating Cities
'It was a remarkable island, circular, about half a kilometer in diameter.'

Tesla Semi 'Electrotruck' Unveiled
Elon Musk unveils yet another technological marvel.

Watch What People Are Seeing Via Brain Scanning
'had managed to see through the other man's eyes as the other man, all unaware, washed their Zis limousine sixteen hundred meters away...'

Integrated Circuits Printed Right Onto Fabric!
'...a shirt that displayed email on its sleeve.

Interstellar Asteroid Visits Our Solar System
'This asteroid had whirled in from the cold of the interplanetary space...'

PRIMA Bionic Vision Restoration
'The VISOR... was a medical device used in the Federation to aid patients who have suffered loss of eyesight...'

Audi Traffic Jam Pilot Knows If You're Sleeping
'Even here, riding a garbage truck to eternity, the machine watched him...'

UM Hall Thruster Breaks Records
Someday, we'll see an ion drive used to get to Mars.

Ionity Ultra-fast Charging Station Network
'Recharge the batteries... in almost every town and village...'

VAuth Voice Security Wearable From University of Michigan
'Siri, I gave you a voice command...' 'Yes, but do I know you?'

Ubiquiti FrontRow Camera Records Your Life
Why be choosy? Just upload your whole life to the Internet, and be done with it.

Ancient Ocean On Ceres?
'We sailed gently forward, hull down to the asteroid's surface... A little sea was now beneath us.'

SmileCloud Bubloons Are Custom Clouds
'Spurgle kicked at the letter G... It was a monstrous white thing, ten feet thick, half a city block long...'

Cassie 'Halfbot' Best Half (Lower) Of Humanoid Robot
We can always make it limp along if it gets threatening.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.