Heineken To Track Beer By Satellite

Do you know where your beer is? Dutch beer maker Heineken wants to make sure - so it has put together a team that includes IBM and the University of Amsterdam to track beer by satellite.

Beer Living Lab is a pilot project that will track 20 beer containers shipped from the Netherlands to Heineken's UK distribution centre. Each container will be outfitted with GSM, GPRS and global positioning systems. Satellite uplinks will be provided due to particular technical problems with RFID, which can only be read when the tag is close to a RFID reader.

The data will be transmitted to a computer center hosted by IBM; the WebSphere platform will be used to run the service software.

Heineken accumulates up to five billion documents every year that are generated when its products pass through international shipping. Satellite tracking would help speed up deliveries and cut costs. The company hopes that this pilot program will convince manufacturers, shippers, retailers and customs to move to a paperless trade environment.

This is great for shipping - but what about beer tracking for the consumer? It happens that Koolio the Autonomous Refrigerator Robot is a mobile 'fridge that tracks its own position by sonar and OCR web cams.

Those who prefer soda, but feel left out by this high-tech beer tracking system, can console themselves with programmable soda that lets you turn the contents of any of these specially designed cans into exactly the flavor you wanted.

Reference article here.

Scroll down for more stories in the same category. (Story submitted 11/3/2006)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Space Tech ")

NASA SEXTANT First With X-Ray Nav In Space
'You need at least four beacons for an accurate fix.' - Harry Harrison, 1956.

Subsurface Martian Ice Slabs Piece Of Cake For Miners
'One shy little fellow with bloodshot eyes of old-time drillman stood up. 'I'm an ice miner,' he said.' - Robert Heinlein, 1966.

I Want Massive Space Freighters!
Ah, the space freighters of old.

Our World Formed In A Bubble?
'The Worldcraft bubble glittered, catching the light...' - Philip K. Dick, 1953.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Fungi-Infused Concrete Repairs Itself
'I noticed that curious mottled knots were forming, indicating where the room had been strained and healed faultily.'

Shiftwear Display Shoes
'He unlaced her shoe and glanced at its readout.'

NASA SEXTANT First With X-Ray Nav In Space
'You need at least four beacons for an accurate fix.'

GM Introduces Cruise AV With No Steering Wheel
'How about the steering wheel?' ... 'I do not need one.'

Subsurface Martian Ice Slabs Piece Of Cake For Miners
'One shy little fellow with bloodshot eyes of old-time drillman stood up. 'I'm an ice miner,' he said.'

LG Rollable Version Of Niven's Poster TV
'A television that unrolled like a poster.'

Multi-Robot Farming On Highly Sloped Land
High Plains, indeed.

Aeolus Robot Brings Jetson's Rosie Closer
Domestic duties, robotically performed.

Sony's New, Cuter Aibo Robot Puppy
Engineered to be adorable.

Earth-1 Transformer Gundam Car
Is it a Gundam? Or maybe a Transformer.

Self-Driving Domino's Pizza Car
Yes, but can it negotiate entry at your Burbclave?

I Want Massive Space Freighters!
Ah, the space freighters of old.

When Will The Feds Ban Human Drivers?
'The first laws came out forcing the old machines off the highways...'

Our World Formed In A Bubble?
'The Worldcraft bubble glittered, catching the light...'

Will You Live To See EM Pulse Scattering By Ships Nearing Light Speed?
'...half a million kilometers away, the Stardrive went on.'

Jabil Integrated Textile Heart Monitoring
'Della's first present was an imipolex sweatshirt called a heartshirt…'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.