Big Brother Wants To Sell You Something
It's bad enough that we allow the government to increase their already intrusive surveillance of us. Now, FieldAnalyst, a product of NEC, is going to look at your face as you walk through the mall, and tell merchants all about you.
(FieldAnalyst software has you pegged)
The system is able to distinguish individuals and their faces; it then compares these images against its database. The system then outputs your approximate age and your sex.
In the picture shown above, the FieldAnalyst software has concluded that the guy with the little white square over his face is aged 30-39.
The system is intended to help merchants figure out their visitors and market to them better. Future versions will look at your clothes to decide what your net worth might be. Several malls in Japan already have this brand-new technology.
Update 15-Nov-2017: Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.
(John Anderton bombarded by personalized ads in Minority Report)
Scroll down for more stories in the same category. (Story submitted 10/3/2007)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Zephyr Solar-Electric Stratospheric Drone
'The planes flew continuously, twenty-four hours a day...' - EB White, 1950.
Robot Hummingbird Hovers Biomimetically
'With a buzz... it started out on its journey.' - Raymond Z. Gallun, 1936.
Capitalist Big Brother Co-Opts Regular Big Brother
'It was even conceivable that they watched everybody all the time.' - George Orwell, 1948.
Juggalo Face Paint Disrupts Facial Recognition
'... designed to foil facial recognition systems.' - Neal Stephenson, 2019
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Hail SmartCan! Your Trash Bin Takes Itself Out
'...a waste can twenty feet away stirred into life.'
Finally! Microsoft Surface Neo And Surface Duo Implement Excellent Courier Idea
'Runcible, whose pages were thicker and more densely packed with computational machinery...'
Tap Strap 2 Now With Air Mouse
'He waved his hand and the circuit switched abruptly.'
Legal Profession Now Fairly Bristling With AI
'The virtual counsel appeared to be about forty-five years old and prosperous.'
Entire Planet Modeled In New MS Flight Sim
'CIC uses [it] to keep track of every bit of spatial information that it owns...'
FlyZoo Robot Hotel By Alibaba
'... hotels that specialized in non-human service.'
Implanted Memories Provide Songs To Birds
Finches can't tell the difference.
Robot Tuna Swims As Fast As Nature's Tuna
'With one fluid motion, it surged forward, plunged, and was gone.'
Shapeshifter Robot Is Comprised Of Cobots
'Its lines wavered, flowed, and then painfully reformed. For an interval, the device struggled with itself...'
Google Commits To Fighting Deepfakes
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.'
China Accused Of Harvesting Organs From Unwanted Groups
'The death penalty was his immortality, and he would vote the death penalty for any crime at all.'
Osmiridium Sounds Like Science Fiction (But It's Not!)
I can't resist science-fictional elements. Especially when they're real.
When Will We See The First Space Hotel?
'The heart of it was a vast hexagonal structure of welded metal, ten miles across...'
SpaceX Starhopper Has Flash Gordon Style
SpaceX makes retro cool spacecraft.
Mindar The Robot Buddhist Priest Offers A Blessing
'Not working is the hardest work of all.'
Does Your Company Need A 'Chief Dreamer'?
As far as the future is concerned 'they're the only experts we have'.
More SF in the News Stories
More Beyond Technovelgy science news stories