Big Brother Wants To Sell You Something

It's bad enough that we allow the government to increase their already intrusive surveillance of us. Now, FieldAnalyst, a product of NEC, is going to look at your face as you walk through the mall, and tell merchants all about you.


(FieldAnalyst software has you pegged)

The system is able to distinguish individuals and their faces; it then compares these images against its database. The system then outputs your approximate age and your sex.

In the picture shown above, the FieldAnalyst software has concluded that the guy with the little white square over his face is aged 30-39.

The system is intended to help merchants figure out their visitors and market to them better. Future versions will look at your clothes to decide what your net worth might be. Several malls in Japan already have this brand-new technology.

Update 15-Nov-2017: Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.


(John Anderton bombarded by personalized ads in Minority Report)

End update.

Via News.com.

Scroll down for more stories in the same category. (Story submitted 10/3/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Surveillance ")

Birds Aren't Real - Wake Up, California! (With Bird Watching Guide)
'When he had first built them, they had been crude indeed, flying mechanisms with little more than a reflex-response unit.' - Philip E. High, 1968.

LA Subway Scanner, As Seen In 'Total Recall'
'I'm afraid to tell you this Mr. Quaid, but you have suffered a schizoed embolism...'

Amazon's Rekognition System Sees Criminals In Congress
'... the imprint of her image on the telephoto cell.' - Schachner and Zagat, 1931.

IJOP Integrated Joint Operations Platform China's Minority Report?
'All day long the idiots babbled, imprisoned in their special high-backed chairs...'

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Jaguar I-Pace Audible Vehicle Alert System For EVs
'Of course not a vehicle moved by means of internal explosions of a derivative of rock oil...'

Autonomous 'Fiberbots' Weave Large Structures
'It extrudes material like a spider.'

Birds Aren't Real - Wake Up, California! (With Bird Watching Guide)
'When he had first built them, they had been crude indeed, flying mechanisms with little more than a reflex-response unit.'

Self-Healing Material Pulls Carbon Out Of The Air
'... could seal the punctures.'

IRL Glasses Block Screens, Limit Vision To Real Life
'If you couldn't see the ads, how would you know what was fashionable?'

Testing The Single-Person Spacecraft
'...the lower part of the suit was simply a rigid cylinder.'

Shapeshifting Materials Transform By Light
'Its lines wavered, flowed, and then painfully reformed.'

Fully Automated Farm Iron Ox Hydroponics
'Had these machines in some incredible fashion been provided with brains?'

BrainNet Social Network Of Brains
'I used my implant to tell MILLIE what we wanted and she took care of it'

Phil Nuyttnn's City Under The Sea
'Under the lower roof there was no water, but a clear and luminous atmosphere...'

IONITY Opens First 10 Fast-Charging Stations
'Recharge the batteries... in almost every town and village...'

Superstrong Multilayer Metal-Graphene Composite Material
Negligible increase in weight increased material strength by hundreds of times.

Deepfakes Imperil Democracy (George Orwell, Right Again)
'All history was a palimpsest, scraped clean and reinscribed exactly as often as was necessary.'

String Art Courtesy Of Robot Artist
The number of different ways to span a thread between a larger number of hooks is astronomical.

Still Wondering If You'd Work For A Robot Boss?
'This is all coming to you courtesy of the simstim unit wired into your deck, of course.'

World's First Autonomous Tram In Germany
What's it like for autonomous trams when they're turned off at night?

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.