Big Brother Wants To Sell You Something
It's bad enough that we allow the government to increase their already intrusive surveillance of us. Now, FieldAnalyst, a product of NEC, is going to look at your face as you walk through the mall, and tell merchants all about you.
(FieldAnalyst software has you pegged)
The system is able to distinguish individuals and their faces; it then compares these images against its database. The system then outputs your approximate age and your sex.
In the picture shown above, the FieldAnalyst software has concluded that the guy with the little white square over his face is aged 30-39.
The system is intended to help merchants figure out their visitors and market to them better. Future versions will look at your clothes to decide what your net worth might be. Several malls in Japan already have this brand-new technology.
Update 15-Nov-2017: Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.
(John Anderton bombarded by personalized ads in Minority Report)
Scroll down for more stories in the same category. (Story submitted 10/3/2007)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
IJOP Integrated Joint Operations Platform China's Minority Report?
'All day long the idiots babbled, imprisoned in their special high-backed chairs...'
Kuri Robot Roams Your Home, Taking Pictures
'Small devices with cameras and sound equipment which could move freely...'
Nuclear Drones Could Fly For Years
'I sent my eyes on their rounds and tended my gallery of one hundred-thirty changing pictures...' - Roger Zelazny, 1966.
China's Drone Fleet Flies In Formation
'Programmed to hang... in a hexagonal grid pattern.' - Neal Stephenson, 1995.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
IBM's Grain Of Sand Computer
'Our ancestors... thought to make the very sand beneath their feet intelligent...'
Liquid Metal Shape-Changing 'Soft Robotics'
'A mimetic poly-alloy... 'What the hell does that mean?''
The Hammock Caravan And Italo Calvino's Octavia
'Now I will tell you how Octavia, the spider-web city, is made.'
Super-Resolution Microscopy Provides '4D' Views
View the magnified interior of living cells.
Have I Seen The Tesla Roadster Story Before?
'Only it wasn't a vessel. It was an automobile...'
Watch 'Do You Trust This Computer' For Free Today
Thanks for making this available, Elon.
Self-Driving Car Ticketed
This just missed making my day.
Elon Musk Tweets Versions Of Clarke's Operation Cleanup
'Fortunately, the old orbital forts were superbly equipped for this task.'
Burner Generates Temporary Phone Numbers
'Interesting phone system he's got, by the way...'
Walmart’s Autonomous Robot Bees
Everyone loves bees.
EA Created AI That Taught Itself To Play Battlefield
Harmless fun for computer scientists.
Is Teleportation A Death Sentence?
'A long trail of dead, he thought, left across the stars...'
New Brain Scanner Lets You Move Around
'In Bob Arctor's living room his thousand dollar custom-quality cephscope crafted by Altec...'
Can An Entire Brain Be Simulated In A Computer?
'The miles of relays and photocells had given way to the spongy globe of platinum iridium about the size of the human brain.'
Physicists Try To Turn Light Into Matter
If E=mc squared, then... m=E/c squared!
Save Your Brain's Connectome, Upload Yourself Elsewhere
'You've got remote storage. How regular is the update?'
More SF in the News Stories
More Beyond Technovelgy science news stories