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"People are choosing to allow television and Electronic Arts to do all their imagining for them."
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At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report) Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization) This is a great realization of Ray Bradbury's spot-wavex scrambler that allows Mrs. Montag to participate in the Family that appears on her parlor wall TVs (from his 1953 novel Fahrenheit 451). Comment/Join this discussion ( 1 ) | RSS/XML | Blog This | Additional
resources: Minority Report Ads (Biometric Personalized Ads)-related
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