"[Science fiction is] an integration of the mood and attitude of science (the objective universe) with the fears and hopes that spring from the unconscious."
At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report)
Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization)
Minority Report Ads (Biometric Personalized Ads)-related
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Terrific prototype video.
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MXene Hydrogel Skin For Robots Flexes And Senses
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EXPLORER, The First Total-Body Scanner
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UK Police AI To Stop Criminals Before They Strike
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'... an instrument having relatively small bit pieces adapted to be gripped between the teeth.'
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'The cab was an egg-shaped bubble of light metals and plastics...'
Music Not Impossible (MNI) Vibrotactile Wearable Experience
Don't you want to experience the 'feely' effects?
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