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"In WWII, they had a saying that there are no atheists in foxholes. I think the modern equivalent of that is that there are no jaded, bored people in the high-tech industry, in the land of really good hardcore geeks."
- Neal Stephenson
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| Minority Report Ads (Biometric Personalized Ads) | ||
| Advertisements that speak directly to the consumer in public settings. |
At this point in the Film, John Anderton (Tom Cruise) has been identified by the Precrime unit as a murder suspect. In his efforts to escape, he walks through a mall hoping to escape notice, and is ironically identified by targeted advertisements.
(John Anderton bombarded by personalized advertisements)
| "...Lexus. The road you're on, John Anderton, is the one less traveled"
"John Anderton! You could use a Guiness right about now." "Get away, John Anderton... Forget your troubles..." |
| Technovelgy from Minority Report (Movie),
by Steven Spielberg. Published by Dreamworks in 2002 Additional resources -
|
It is not clear how the advertising units identify the character; it appears to be done with a retinal or iris scan.
(Tom Cruise gets an eye scan in Minority Report)
Not content with ads that merely voice-over the name of the consumer, the ad shown below actually mouths the syllables of the name "John Anderton."
(Minority Report graphics personalization)
This is a great realization of Ray Bradbury's spot-wavex scrambler that allows Mrs. Montag to participate in the Family that appears on her parlor wall TVs (from his 1953 novel Fahrenheit 451).
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Additional
resources:
More Ideas
and Technology from Minority Report (Movie)
More Ideas
and Technology by Steven Spielberg
Tech news articles related to Minority Report (Movie)
Tech news articles related to works by Steven Spielberg
Minority Report Ads (Biometric Personalized Ads)-related
news articles:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads
- French Billboards Call Your Cellphone
- BluScreen Minority Report Ads
- SuiPo Posters Call Your Cellphone
- Big Brother Wants To Sell You Something
- Should Website Advertisers Know Your Name?
- Billboard Camera Pictures You Watching
- Minority Report Ads Watching You Always
- Interactive Digital Billboards Controlled By Phones
- Yahoo Japan's Minority Report Billboards
- 'Minority Report' Castrol Ads On Britain's Digital Billboards
- NEC Billboard Minority Report-Style
- New Train Station Offers Minority Report-Style Signs
| 'Facetime Facelift' Beautifies Video Chats |
| Meeting Wendy Of Wendy's |
| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
'Oscar picked up a trowel. 'I'm the tool for the mortar,' the little trowel squeaked cheerfully.'
'... he waited for the robotrix attendant to finish fueling up his ship.'
The Roujin Z system provides care to fully bedridden patients - and then some!
'Aerostat meant anything that hung in the air. This was an easy trick to pull off nowadays.'
'The Ringworld had no horizon. There was no line where the land curved away from the sky.'
'An adjustment panel outside the door would cause it to extrude various appurtenances in memory plastic...'
'Annealed in any shape for a time, and codified, the structure of that shape is retained down to the molecules.'
It's not really polite to tear the limbs off robots.
'...the imaginary companions discovered by needful children.'
