Billboard Camera Pictures You Watching
Billboards with cameras is yet another in a long series of great ideas from advertising geniuses. The basic idea is that the billboard is equipped with a camera that will take some sort of picture if it sees a person standing in front of it.
Once it detects a person, it tries to see if the person is paying attention, and for how long. Privacy sensitive? You bet. For now.
(Billboard with camera)
So far so good.
There are always those next steps however. Like trying to determine the race, gender and age of the person. Then, use digital billboards to show you an ad targeted to what the billboard believes you are.
It strikes me that this would be a great way to see what advertisers - and by extension, other people - think about you. Stand in front of a suitably equipped digital billboard, and see which advertisers want to talk to you.
Anyway, sf fans will have no trouble recognizing this possible future; see these previous billboard-related articles for sfnal references:
If you think it can't get worse, consider an advertisement that can follow you home - Sales Robot IRI-Millennia Opens Gates Of Hell.
Via NYTimes; thanks to Moria.
Scroll down for more stories in the same category. (Story submitted 6/2/2008)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
North Focals Smart Glasses Provide Augmented Reality In Style
'The world ... is drenched in unfamiliar information all the way to the horizon.'
Tesla Driver Caught Napping Behind The Wheel
'Mary Risling settled back for a little nap...'
Hayabusa 2 To Begin Asteroid Mining
'We must dig down, and then doubtless we shall find the metal.'
Ionocraft Drone Powered By Electrohydrodynamic Thrust
'He saw one hiss by him as he rounded the corner, trailing a short whip antenna...'
Purdue Pharma Ready To Profit From OxyContin Use Or Addiction Recovery
'It may be organic damage. It may be permanent. Time'll tell, and only after you are off Substance D for a long while.'
BloxVox Mutes Cellphone Convos
It's the polite thing to do, and has been the polite thing to do for about four generations.
Superfast Replicator: Volumetric Additive Manufacturing
I can't wait. Bring it on.
DNA May Contain Malware
'You were told to embed the logical pathogen.'
I Can't Resist Worm Robots
'Seen close it was not completely flexible...'
Rplate Digital License Plates Now Legal In Michigan
'Gragg's digital ink license plates ...'
Can Musk Starship Astronauts Use Magnetic Boots?
'Walking awkwardly in the magnetic boots that held him to the black mass of meteoric iron...'
Giant Dolphin Spotted On Jupiter!
'Now at last he could appreciate its real size and complexity...'
Musk's Starship An SF Fan's Dream Come True
Perfect for testing, perfect for fans!
TinyMobileRobots Are Sewer Sentinels
Every movie monster gets its start someplace.
Fishy Facial Recognition Now Possible
'Palenkis can identify random line patterns better than any other species in the universe.'
Spicy Tomatoes Created With Genetic Engineering
How about mashed potatoes and brown gravy?
More SF in the News Stories
More Beyond Technovelgy science news stories