Smart Sign Watches You Drive By
Smart Signs created by Smart Sign Media use sensors to capture specific, real-time demographic information about motorists passing by. Advertisers can use this information to present targeted advertisements to drivers.
(Smart Sign in Turlock, Ca. )
The sign shown above is a 20' x 30' high-definition LED billboard on Hwy 99. It offers 1,536 "spots" per day, where a "spot" is a seven second ad showing.
Smart Signs use a SmarTrak RMS "Full Spectrum" electronic tracking module developed by Mobile Trak, Inc.
When a SmarTrak RMS sensor is installed on a Smart Sign Media digital billboard it monitors the passive "local oscillator" signals emitted by the FM radios of passing automobiles. Those signals reflect the frequencies to which the radios are tuned. The Full Spectrum system compiles that statistical data and calculates the number of passing motorists, sorted by the stations to which their radios are tuned. Those calculations are commingled with SmarTrak's Media Audit database that contains detailed consumer demographic and purchasing pattern information segmented by radio station format) in order to provide a complete "picture" of the passing motorists.
For example, Smart Signs could inform passing motorists about special offers to shoppers as they approach stores or malls. A Smart Sign could entice consumers to respond via text message to a question posed by the sign. Information can even be pulled off the Internet and displayed.
Smart Signs are not as intrusive as some systems which actually query cell phones passing by to obtain personal data; see these stories for examples:
Electronic billboards in general remind me of a story by science fiction writer J.G. Ballard. His short story The Subliminal Man predicted the use of enormous electronic signs to convince you to BUY NOW:
Franklin paused, looking up at the huge metal sign mounted in an enclosure at the edge of the car park. Unlike the other signs and billboards that proliferated everywhere, no attempt had been made to decorate it, or disguise the gaunt bare rectangle of riveted steel mesh. Power lines wound down its sides, and the concrete surface of the car park was crossed by a long scar where a cable had been sunk... A dim but powerful humming emanated from the transformers below the sign, fading as he retraced his steps to the supermarket...
"You've been rambling about these signs for weeks now. Tell me, have you actually seen one signaling?"
Hathaway tore a handful of leaves from the hedge, exasperated by this irrelevancy. "Of course I haven't, that's the whole point, Doctor..."
(Read more about subliminal billboards)
Read the previous article Digital Billboards Worth Billions. Story via MarketingVOX. Thanks to Agiani for the tip on the story.
Scroll down for more stories in the same category. (Story submitted 3/26/2007)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
North Focals Smart Glasses Provide Augmented Reality In Style
'The world ... is drenched in unfamiliar information all the way to the horizon.'
Tesla Driver Caught Napping Behind The Wheel
'Mary Risling settled back for a little nap...'
Hayabusa 2 To Begin Asteroid Mining
'We must dig down, and then doubtless we shall find the metal.'
Ionocraft Drone Powered By Electrohydrodynamic Thrust
'He saw one hiss by him as he rounded the corner, trailing a short whip antenna...'
Purdue Pharma Ready To Profit From OxyContin Use Or Addiction Recovery
'It may be organic damage. It may be permanent. Time'll tell, and only after you are off Substance D for a long while.'
BloxVox Mutes Cellphone Convos
It's the polite thing to do, and has been the polite thing to do for about four generations.
Superfast Replicator: Volumetric Additive Manufacturing
I can't wait. Bring it on.
DNA May Contain Malware
'You were told to embed the logical pathogen.'
I Can't Resist Worm Robots
'Seen close it was not completely flexible...'
Rplate Digital License Plates Now Legal In Michigan
'Gragg's digital ink license plates ...'
Can Musk Starship Astronauts Use Magnetic Boots?
'Walking awkwardly in the magnetic boots that held him to the black mass of meteoric iron...'
Giant Dolphin Spotted On Jupiter!
'Now at last he could appreciate its real size and complexity...'
Musk's Starship An SF Fan's Dream Come True
Perfect for testing, perfect for fans!
TinyMobileRobots Are Sewer Sentinels
Every movie monster gets its start someplace.
Fishy Facial Recognition Now Possible
'Palenkis can identify random line patterns better than any other species in the universe.'
Spicy Tomatoes Created With Genetic Engineering
How about mashed potatoes and brown gravy?
More SF in the News Stories
More Beyond Technovelgy science news stories