Smart Sign Watches You Drive By

Smart Signs created by Smart Sign Media use sensors to capture specific, real-time demographic information about motorists passing by. Advertisers can use this information to present targeted advertisements to drivers.


(Smart Sign in Turlock, Ca. )

The sign shown above is a 20' x 30' high-definition LED billboard on Hwy 99. It offers 1,536 "spots" per day, where a "spot" is a seven second ad showing.

Smart Signs use a SmarTrak RMS "Full Spectrum" electronic tracking module developed by Mobile Trak, Inc.

When a SmarTrak RMS sensor is installed on a Smart Sign Media digital billboard it monitors the passive "local oscillator" signals emitted by the FM radios of passing automobiles. Those signals reflect the frequencies to which the radios are tuned. The Full Spectrum system compiles that statistical data and calculates the number of passing motorists, sorted by the stations to which their radios are tuned. Those calculations are commingled with SmarTrak's Media Audit database that contains detailed consumer demographic and purchasing pattern information segmented by radio station format) in order to provide a complete "picture" of the passing motorists.

For example, Smart Signs could inform passing motorists about special offers to shoppers as they approach stores or malls. A Smart Sign could entice consumers to respond via text message to a question posed by the sign. Information can even be pulled off the Internet and displayed.

Smart Signs are not as intrusive as some systems which actually query cell phones passing by to obtain personal data; see these stories for examples:

Electronic billboards in general remind me of a story by science fiction writer J.G. Ballard. His short story The Subliminal Man predicted the use of enormous electronic signs to convince you to BUY NOW:

Franklin paused, looking up at the huge metal sign mounted in an enclosure at the edge of the car park. Unlike the other signs and billboards that proliferated everywhere, no attempt had been made to decorate it, or disguise the gaunt bare rectangle of riveted steel mesh. Power lines wound down its sides, and the concrete surface of the car park was crossed by a long scar where a cable had been sunk... A dim but powerful humming emanated from the transformers below the sign, fading as he retraced his steps to the supermarket...
"You've been rambling about these signs for weeks now. Tell me, have you actually seen one signaling?"
Hathaway tore a handful of leaves from the hedge, exasperated by this irrelevancy. "Of course I haven't, that's the whole point, Doctor..."
(Read more about subliminal billboards)

Read the previous article Digital Billboards Worth Billions. Story via MarketingVOX. Thanks to Agiani for the tip on the story.

Scroll down for more stories in the same category. (Story submitted 3/26/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

LA Subway Scanner, As Seen In 'Total Recall'
'I'm afraid to tell you this Mr. Quaid, but you have suffered a schizoed embolism...'

Sion Electric Car Covered With Solar Panels
'It drew its power from six square yards of sunpower screens on its low curved roof.'

PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."

Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'

DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'

Ancient Russian Walking Excavator Would Be Perfect RV
I don't need it to go fast, it just needs to amble along.

ELROI Satellite 'License Plate'
Robert Heinlein was thinking about this in 1941.

When Robots Beg For Their Lives
"Just what do you think you're doing... Dave.'

Do You Still Want A Folding Screen Phone?
'A paper thin polycarbon screen unfurled...'

'Snapchat Dysmorphia' Now A Thing, Say Plastic Surgeons
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.'

Quiet Electric Cars Law Finalized By US Transportation Department
'... a sound tape to supply the noise'

Drone Assassin Fails To Kill Venezuelan President
'The spotter descends, and we think it searches the vicinity, looking for the victim's face...'

Stick-On Tape Speakers, As Predicted By Bruce Sterling
Flexible tape speakers, someday.

Bezos Invites You To New Life In Off-World Colonies
'A new life awaits you!'

Amazon's Rekognition System Sees Criminals In Congress
'... the imprint of her image on the telephoto cell.'

Build Your Own Space Suit For Cheap
'I'm going to pump the air from this room... so that the interior will be like airless and pressure-less space.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.