Smart Sign Watches You Drive By

Smart Signs created by Smart Sign Media use sensors to capture specific, real-time demographic information about motorists passing by. Advertisers can use this information to present targeted advertisements to drivers.


(Smart Sign in Turlock, Ca. )

The sign shown above is a 20' x 30' high-definition LED billboard on Hwy 99. It offers 1,536 "spots" per day, where a "spot" is a seven second ad showing.

Smart Signs use a SmarTrak RMS "Full Spectrum" electronic tracking module developed by Mobile Trak, Inc.

When a SmarTrak RMS sensor is installed on a Smart Sign Media digital billboard it monitors the passive "local oscillator" signals emitted by the FM radios of passing automobiles. Those signals reflect the frequencies to which the radios are tuned. The Full Spectrum system compiles that statistical data and calculates the number of passing motorists, sorted by the stations to which their radios are tuned. Those calculations are commingled with SmarTrak's Media Audit database that contains detailed consumer demographic and purchasing pattern information segmented by radio station format) in order to provide a complete "picture" of the passing motorists.

For example, Smart Signs could inform passing motorists about special offers to shoppers as they approach stores or malls. A Smart Sign could entice consumers to respond via text message to a question posed by the sign. Information can even be pulled off the Internet and displayed.

Smart Signs are not as intrusive as some systems which actually query cell phones passing by to obtain personal data; see these stories for examples:

Electronic billboards in general remind me of a story by science fiction writer J.G. Ballard. His short story The Subliminal Man predicted the use of enormous electronic signs to convince you to BUY NOW:

Franklin paused, looking up at the huge metal sign mounted in an enclosure at the edge of the car park. Unlike the other signs and billboards that proliferated everywhere, no attempt had been made to decorate it, or disguise the gaunt bare rectangle of riveted steel mesh. Power lines wound down its sides, and the concrete surface of the car park was crossed by a long scar where a cable had been sunk... A dim but powerful humming emanated from the transformers below the sign, fading as he retraced his steps to the supermarket...
"You've been rambling about these signs for weeks now. Tell me, have you actually seen one signaling?"
Hathaway tore a handful of leaves from the hedge, exasperated by this irrelevancy. "Of course I haven't, that's the whole point, Doctor..."
(Read more about subliminal billboards)

Read the previous article Digital Billboards Worth Billions. Story via MarketingVOX. Thanks to Agiani for the tip on the story.

Scroll down for more stories in the same category. (Story submitted 3/26/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Bat Bot Robotic Flapping-Wing Drone
'The dark birdforms dotted the mountaintops like statues of prehistoric beasts, wings outspread...'

NASA's Astronaut Rescue Ball
'Ball and closely-prisoned man plummeted downward..'

ARM Wants To Build Brain Chips
'Slivers of microsoft, angular fragments of colored silicon...'

Sky Fence - A Drone-Proof Shield Created Over Prison
'There’s still a protective field over the whole thing. It volatilizes anything that tries to get through.'

Geoengineering The Atmosphere For Climate Change
'...a uniform temperature for each degree of latitude the year round.'

Archinaut Orbiting Robotic Factory
'mass-produced only in the orbiting factories...'

Cryonic Preservation - The Last Perk You'll Ever Need
'Is there not also a law providing for voluntary suspension of animation?'

Computers Understand Humans By Watching And Modeling Them
Soon, your computer will be watching you... and judging you.

NASA Asks For Moon To Earth Delivery Ideas
'Authority's 3-g catapult was almost one hundred kilometers long...'

Musk Tunnels Wisely Restrict Drivers
Too many robots.

Robot Swarms Controlled With Augmented Reality
'You're not thinking in enough dimensions...'

MIT's C-LEARN Helps Robots Transfer Learning To Other Robots
'Talk Between Robots radio...'

Mini-Brains In A Dish
'Cultured brains on a slab.'

Rapid Automated Search For Habitable Planets Needed
'I was near enough it now to set my automatic astronomical instruments to searching it for a habitable planet.'

WatchSense Perfect For Fat-Fingered Smartwatch Owners
'Now all you had to do was wave your hand in the general direction of the components...'

Digital Construction Platform Robot 3D Prints A Building
'It extrudes material like a spider.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.