French Billboards Call Your Cellphone
In the next few weeks, cellphone users in Paris will receive some unusual phone calls. Once these consumers have opted in to this special trial, billboards will call them with additional information and opportunities via their location-enabled cellphones.
The technology was developed by the government-run French National Institute for Research in Computer Science and Control, known by its French initials Inria. The small transmission boxes were originally developed to provide information and assistance to disabled people.
According to Albert Asseraf, director of strategy, research and marketing at JCDecaux, the outdoor-advertising company behind the project:
"With this project, we are really starting to create the personalized digital city... We eventually will see a rich dialogue running between mobile phones and what are now uncommunicative objects."
According to Jean-Paul Edwards, the London-based head of media futures for Manning Gottlieb OMD, the most important aspect of the project is to be sure to get appropriate permission from consumers. The software used for the project allows consumers to specify where they receive messages, as well as the product types they are interested in.
Major problems could arise in an area like a train station or mall where there might be many advertising posters. "You can imagine a nightmare scenario where someone's mobile phone fills up with half a dozen advertising messages each day as they walk across Waterloo Station," said Edwards.
(Tom Cruise gets way too many messages)
This very scenario was enacted in the 2002 movie Minority Report, directed by Stephen Spielberg. In the film, John Anderton (played by Tom Cruise) is trying to unobtrusively walk through a mall, only to be constantly identified and called by wall-mounted advertisements and store windows.
"...Lexus. The road you're on, John Anderton, is the one less traveled"
"John Anderton! You could use a Guiness right about now."
"Get away, John Anderton... Forget your troubles..."
(Read more about personalized graphic ads from Minority Report)
Here's a similar story about billboards in Belgium sending SMS messages to passers-by. Read more about cellphone calls from billboards at this article from the International Herald.
Scroll down for more stories in the same category. (Story submitted 5/8/2006)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Save Your Brain's Connectome, Upload Yourself Elsewhere
'You've got remote storage. How regular is the update?'
TMS Decreases Belief In God, Increases Belief In Immigrants
'... setting up the same currents, the same basic ideas, in them all.'
Loomo Mini Transporter Robot Companion You Ride On
'Slowly the [robot] horse raised its head, wiggled its ears, blinked twice, gave a tentative whinny.'
Soft Robotics - Now With 3D Printed Sensors!
'A series of chemelectric afferent nerve-analogues, which permitted it to gauge to an ounce the amount of pressure necessary to snap a bone...'
AI Tool Lynx Insight And The Cybernetic Newsroom
'The structure,... was once a great homeostatic newspaper, the New York Times. It printed itself directly below us...'
Espresso Telescope Searches For Exoplanets
'These instruments were the wonderful ones our astronomers had perfected.'
Dune Fans! Metal-Organic Frameworks Make Science Fiction Real
'Dew collectors,' he muttered, enchanted by the simple beauty of such a scheme.
Manned Maneuvering Unit From 1984
'The glittering little rocket bolted to the black iron behind him.'
Astronaut Gets Younger In Space
'So what we're looking for now is not an antibiotic - an anti-life drug - but an anti-agathic, an anti-death drug...'
Blockchain Used To Verify Election Results
'Any adult could punch into the phone his or her code, followed by a yes or no.'
IJOP Integrated Joint Operations Platform China's Minority Report?
'All day long the idiots babbled, imprisoned in their special high-backed chairs...'
HushMe Bluetooth Device Reinvents The Hush-A-Phone
'Talking into a hush-a-phone which he had plugged into the telephone jack...'
Ultrathin Brain Needle Developed At MIT
Putting drugs into a selected cubic millimeter within the living brain.
Tesla Semi Truck Now At Work
Why wait? Tesla Semi now hard at work.
Illustris: The Next Generation Of Universe Simulation
'This digital device was ... A machine able literally to contain the Universe Itself...'
Scaly Yet Soft Robotic Snake
Love those robotic sneks.
More SF in the News Stories
More Beyond Technovelgy science news stories