A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
French Billboards Call Your Cellphone
In the next few weeks, cellphone users in Paris will receive some unusual phone calls. Once these consumers have opted in to this special trial, billboards will call them with additional information and opportunities via their location-enabled cellphones.
The technology was developed by the government-run French National Institute for Research in Computer Science and Control, known by its French initials Inria. The small transmission boxes were originally developed to provide information and assistance to disabled people.
According to Albert Asseraf, director of strategy, research and marketing at JCDecaux, the outdoor-advertising company behind the project:
"With this project, we are really starting to create the personalized digital city... We eventually will see a rich dialogue running between mobile phones and what are now uncommunicative objects."
According to Jean-Paul Edwards, the London-based head of media futures for Manning Gottlieb OMD, the most important aspect of the project is to be sure to get appropriate permission from consumers. The software used for the project allows consumers to specify where they receive messages, as well as the product types they are interested in.
Major problems could arise in an area like a train station or mall where there might be many advertising posters. "You can imagine a nightmare scenario where someone's mobile phone fills up with half a dozen advertising messages each day as they walk across Waterloo Station," said Edwards.
(Tom Cruise gets way too many messages)
This very scenario was enacted in the 2002 movie Minority Report, directed by Stephen Spielberg. In the film, John Anderton (played by Tom Cruise) is trying to unobtrusively walk through a mall, only to be constantly identified and called by wall-mounted advertisements and store windows.
"...Lexus. The road you're on, John Anderton, is the one less traveled"
"John Anderton! You could use a Guiness right about now."
"Get away, John Anderton... Forget your troubles..."
(Read more about personalized graphic ads from Minority Report)
Here's a similar story about billboards in Belgium sending SMS messages to passers-by. Read more about cellphone calls from billboards at this article from the International Herald.
Scroll down for more stories in the same category. (Story submitted 5/8/2006)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Barista Robot Perfects Latte Swirl With Multi-DOF Wriggle
'It's done with a flip of the third joint of the tentacle on the down beat.'
Vendetta 2023 All-Terrain Skateboard Could Use Neal Stephenson's Smartwheels
'If you surf over a bump... If you surf over a pothole...'
Safe Street Rebel Autonomous Vehicle Luddites And Schachner's 1931 Robot-Deranger
'Then the spreading beam of the deranging ray struck them, and they stood an instant transfixed...'
The Electric Balance Bicycle And The Decline Of Western Civilization
'Noiselessly, on rubber-tired wheels, they journeyed...'
'Droplet' Battery Microscale Power Pack
'...a power pack the size of a pea.'
ARX-5 Doing Robot Arm Dancing
It's Data's day - at last.
CD, DVD Bit Rot And PKD's Civic Notification Distorter
'...copy two of the original document no longer can be superimposed on copy one.'
Inbiodroid Prometheus 2.0 Telepresence Avatar Robot
My prize robot, tall, dashing would speak and act for me...
Amazon One Is Frank Herbert's Palm Lock
'A palm lock must be keyed to one individual's hand shape and palm lines.'
DroneDog Ground Security Robot Dogs From Asylon
'I have transferred the ego of a dog to a synthetic dog brain in the skull case of a robot dog.'
Who Knows What Might Be Found When Visiting A Metal Asteroid?
'...inspect the tiny speck of matter that swam toward them out of the bottomless void.'
Giant Lunar Surface Test Bed Built On Earth
Astronauts first walked the site, then flew over the site at a few hundred feet in a small Cessna.
FlyCroTug Drones Work In Teams Now
'It slid smoothly out of its cell like a metal wasp emerging from its nest, and hung in midair.'
Zai Pits (West Sahel) And Dew Collectors (Dune)
'Each is planted most tenderly in its own little pit.'
Delivery Robots Being Bullied, Robbed
'Robots have worse problems than anybody.' (A Present for Pat)
Zoom Education Idea Is 100 Years Old
'... the frosted glass squares began, one by one, to show the faces and shoulders of a peculiar type of young men.'
More SF in the News Stories
More Beyond Technovelgy science news stories