French Billboards Call Your Cellphone
In the next few weeks, cellphone users in Paris will receive some unusual phone calls. Once these consumers have opted in to this special trial, billboards will call them with additional information and opportunities via their location-enabled cellphones.
The technology was developed by the government-run French National Institute for Research in Computer Science and Control, known by its French initials Inria. The small transmission boxes were originally developed to provide information and assistance to disabled people.
According to Albert Asseraf, director of strategy, research and marketing at JCDecaux, the outdoor-advertising company behind the project:
"With this project, we are really starting to create the personalized digital city... We eventually will see a rich dialogue running between mobile phones and what are now uncommunicative objects."
According to Jean-Paul Edwards, the London-based head of media futures for Manning Gottlieb OMD, the most important aspect of the project is to be sure to get appropriate permission from consumers. The software used for the project allows consumers to specify where they receive messages, as well as the product types they are interested in.
Major problems could arise in an area like a train station or mall where there might be many advertising posters. "You can imagine a nightmare scenario where someone's mobile phone fills up with half a dozen advertising messages each day as they walk across Waterloo Station," said Edwards.
(Tom Cruise gets way too many messages)
This very scenario was enacted in the 2002 movie Minority Report, directed by Stephen Spielberg. In the film, John Anderton (played by Tom Cruise) is trying to unobtrusively walk through a mall, only to be constantly identified and called by wall-mounted advertisements and store windows.
"...Lexus. The road you're on, John Anderton, is the one less traveled"
"John Anderton! You could use a Guiness right about now."
"Get away, John Anderton... Forget your troubles..."
(Read more about personalized graphic ads from Minority Report)
Here's a similar story about billboards in Belgium sending SMS messages to passers-by. Read more about cellphone calls from billboards at this article from the International Herald.
Scroll down for more stories in the same category. (Story submitted 5/8/2006)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
3D Skin Printer Helps Burn Victims
'Over her lacerated right shoulder he sprayed art-derm...'
Tesla Autopilot's 40 Percent Crash Reduction
''I hope all those other cars are on automatic,' he said anxiously.'
Pent-Up NASA Scientists Simulate Life On Mars
'That gives it complete isolation.'
China Now Has Robot Journalists
'A vast complex electronic organism buried deep in the ground, responsible to no one...'
Relationship-Practicing Robot From Turing Robot
'Streamlined, smooth-working, absolutely noiseless, breath-takingly realistic.'
Cormorant Flying Car
'The cab came floating down out of the sky...'
ElliQ Robot To Help Israel's Grandmas And Grandpas
'The robant and the tiny old woman entered the control room slowly...'
EU Debates Kill Switches For Robots
'I have a mechanism which our autofac on Mars builds as an... emergency safety...'
Scotland Set To Implement Basic Income
'Earned by just being born.'
Sales Robots More Persistent Than Humans
'Robot-salesmen were everywhere, gesturing,,, shrilling...'
AI Identifies Suicidal Behavior With 93 Percent Accuracy
'...He padded into the living room, and seated himself by the suitcase; he opened it, clicked switches, and turned on Dr. Smile.'
Razer Project Valerie Laptop Unfurls
'A paper thin polycarbon screen unfurled silently...'
Can Virtual Reality help People Cope With Pain?
Research is promising.
Dust Movement On The Moon, Saturn's Rings Solved
'...The dust normally on the surface picks up and keeps a charge.'
Largest Micro-Drone Swarm Release Successful
'... Programmed to hang in space in a hexagonal grid pattern.'
Robot Motion Planning 10K Times Faster
'The robot crab... fired a burst of light, then froze...'
More SF in the News Stories
More Beyond Technovelgy science news stories