Sprint RFID Loyalty Card Triggers Minority Report-Style Ads

Sprint has developed two RFID applications based on customer loyalty cards that can identify a customer as he or she walks through a store. If the customer is within eight feet of an RFID card reader, the application triggers the appearance of a customized computer avatar on a nearby screen.


(From Haptek PeoplePutty)

The avatar is a software creation enabled by Haptek, inc. The software takes a look at the history of purchases made by the customer, and crafts an offer based on those implied preferences.

"Hospitality is another vertical market where this application has use," stated Ben Parker, of Sprint's technical staff. "People could check into the hotel using a kiosk. The avatar pops up to offer additional services and provides you with coupons that you can use upon checkout."

Depending on the nature of your past purchases, you might not want to have an offer tailored just for you appearing in public wherever you are. Readers are invited to supply examples in the comment section below.

The movie Minority Report derives from the short story of the same name by sf author Philip K. Dick. Take a look at the original article Loyal To RFID.

Scroll down for more stories in the same category. (Story submitted 5/24/2004)

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Index of related articles:

What is RFID?
How RFID Works
How is RFID used inside a living body?
What can RFID be used for?
Is RFID Technology Secure and Private?
Are There Concerns About How RFID Will Be Used? (Update)
Next-Generation Uses of RFID?
What Are Zombie RFID Tags?
RFID Information Technology Articles
Problems With RFID
Advantages of RFID Versus Barcodes
RFID Glossary
Contactless Credit Card Advantages
Contactless Credit Card Disadvantages

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