Sprint RFID Loyalty Card Triggers Minority Report-Style Ads

Sprint has developed two RFID applications based on customer loyalty cards that can identify a customer as he or she walks through a store. If the customer is within eight feet of an RFID card reader, the application triggers the appearance of a customized computer avatar on a nearby screen.


(From Haptek PeoplePutty)

The avatar is a software creation enabled by Haptek, inc. The software takes a look at the history of purchases made by the customer, and crafts an offer based on those implied preferences.

"Hospitality is another vertical market where this application has use," stated Ben Parker, of Sprint's technical staff. "People could check into the hotel using a kiosk. The avatar pops up to offer additional services and provides you with coupons that you can use upon checkout."

Depending on the nature of your past purchases, you might not want to have an offer tailored just for you appearing in public wherever you are. Readers are invited to supply examples in the comment section below.

The movie Minority Report derives from the short story of the same name by sf author Philip K. Dick. Take a look at the original article Loyal To RFID.

Scroll down for more stories in the same category. (Story submitted 5/24/2004)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 7 )

Index of related articles:

What is RFID?
How RFID Works
How is RFID used inside a living body?
What can RFID be used for?
Is RFID Technology Secure and Private?
Are There Concerns About How RFID Will Be Used? (Update)
Next-Generation Uses of RFID?
What Are Zombie RFID Tags?
RFID Information Technology Articles
Problems With RFID
Advantages of RFID Versus Barcodes
RFID Glossary
Contactless Credit Card Advantages
Contactless Credit Card Disadvantages

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Entire Planet Modeled In New MS Flight Sim
'CIC uses [it] to keep track of every bit of spatial information that it owns...'

FlyZoo Robot Hotel By Alibaba
'... hotels that specialized in non-human service.'

Implanted Memories Provide Songs To Birds
Finches can't tell the difference.

Robot Tuna Swims As Fast As Nature's Tuna
'With one fluid motion, it surged forward, plunged, and was gone.'

Shapeshifter Robot Is Comprised Of Cobots
'Its lines wavered, flowed, and then painfully reformed. For an interval, the device struggled with itself...'

Google Commits To Fighting Deepfakes
'The program raced up the screen one scan line at a time, subtly smoothing, deleting and coloring.'

China Accused Of Harvesting Organs From Unwanted Groups
'The death penalty was his immortality, and he would vote the death penalty for any crime at all.'

Osmiridium Sounds Like Science Fiction (But It's Not!)
I can't resist science-fictional elements. Especially when they're real.

When Will We See The First Space Hotel?
'The heart of it was a vast hexagonal structure of welded metal, ten miles across...'

SpaceX Starhopper Has Flash Gordon Style
SpaceX makes retro cool spacecraft.

Mindar The Robot Buddhist Priest Offers A Blessing
'Not working is the hardest work of all.'

Does Your Company Need A 'Chief Dreamer'?
As far as the future is concerned 'they're the only experts we have'.

Helios Modular Touch Screen Wall Lights
'The walls and ceiling bore an irregular spacing of illuminum tiles...'

Zephyr Solar-Electric Stratospheric Drone
'The planes flew continuously, twenty-four hours a day...'

Robot Hummingbird Hovers Biomimetically
'With a buzz... it started out on its journey.'

Harvest Water From Air With Sunlight
'The atmosphere yielded its moisture with reluctance.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.