'Paranormal State' Ad Billboard Makes You Hear Voices

The outdoor billboard that displays an ad for Paranormal State, a ghost-themed series premiering on A&E this week, uses special technology to transmit sound so close to you that you think its inside your head.


(Paranormal State ad makes you hear voices)

As you walk by, the sound of a woman's voice whispers "Who's that? Who's there?... It's not your imagination." Advertisers describe it as a "chilling message."

The technology is created by Holosonic; the device is effectively an "audio spotlight" that can project sound literally right into your ears.

Previously, this technology had been used in places like museums or libraries; it creates an isolated experience while not disturbing those in the general area.

I'm guessing some readers might be disturbed by the idea of an ad that is beamed right at them as they walk down the sidewalk. However, cheerful Joe Pompei, president and founder of Holosonics, knows you'll come to love the technology:

"If you really want to annoy a lot of people, a loudspeaker is the best way to do it," he said. "If you set up a loudspeaker on the top of a building, everybody's going to hear that noise. But if you're only directing that sound to a specific viewer, you're never going to hear a neighbor complaint from street vendors or pedestrians. The whole idea is to spare other people."

"There's going to be a certain population sensitive to it. But once people see what it does and hear for themselves, they'll see it's effective for getting attention," Mr. Pompei said.

I find myself wondering if perhaps there will be an increase in the number of people who check themselves into mental health services for a quick schizophrenia check-up.

Take a look at this amusing and descriptive video about audio spotlight technology. You can get some idea of what it's like by checking out this google video - Paranormal State sonic wallscape ad video.

Update 14-Dec-2007: It occurs to me that there is a pretty good sf precursor to this device - the subliminal billboards from J.G. Ballard's 1963 story The Subliminal Man:

End update.

Listen carefully, and you may hear one of these stories recommend themselves to your attention:

Via Advertising Age.

Scroll down for more stories in the same category. (Story submitted 12/13/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 26 )

Related News Stories - (" Culture ")

What Does A Tesla Full Self-Driving Car See?
'All objects within my panoramic gaze trembled and vibrated like quick motion pictures...' - Paramahansa Yogananda, 1946.

Satoshi Tomizu Creates Pocket Universes And Worldcraft Bubbles In Glass
'The Worldcraft bubble glittered, catching the light...' - Philip K. Dick, 1953.

Personalized Masks Appear
'The tiger stripes on Jim's mask... made the young people easy to identify.' - Robert Heinlein, 1949.

Science Fiction Helps Young Readers Build Resiliency
'Reading science fiction and fantasy can help readers make sense of the world.'

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Jet-Powered Flying Suits Tested By Navy
'With his motor in operation, he moves like a diver, head foremost...'

Pub Installs Electrified Fence Around Bar
'I start twelve immensely strong wires--naked, not insulated --from a big dynamo...'

What Does A Tesla Full Self-Driving Car See?
'All objects within my panoramic gaze trembled and vibrated like quick motion pictures...'

BioVYZR Is Ready, Anti-Covid19 PAPR Lovers
'Some clad in the insulated space-suits, with their transparent glassite helmets.'

Tesla Will Have Metal Gear Snake Autocoupler, Musk Confirms
'Its motion was so swift, complex, and perfect that at first I did not see it as a machine, in spite of its metallic glitter.'

Starlink Satellites Leading Edge On-Orbit Debris Mitigation
Propulsion-assisted orbital decay, brought to you by SpaceX.

Healight Ultraviolet Endotracheal Device Has Covid-19 Treatment Potential
'He applied the tip of the instrument to the interior of the wound...'

Parents Use AI To See One Last Message From Their Deceased Son
'...what's to keep me from showing face, Man?'

Satoshi Tomizu Creates Pocket Universes And Worldcraft Bubbles In Glass
'The Worldcraft bubble glittered, catching the light...'

Space Hero Inc. Offers Trip To ISS As Reality Show Prize
'This is Elmer Schmitz, presenting to you the finalists in our Aviation Quiz Program...'

I Love Ceiling-Mounted Robots
'Immediately an enormous apparatus fell on to her out of the ceiling...'

Armano Remote Control Excavator
'The bulldozer moved through the... mine... '

OK, NASA 3D Printer Of Food Not Yet Star Trek Food Synthesizer
Maybe not, but we're seeing definite progress.

Kelly Clarkson Show Like Black Mirror '15 Million Merits'
'These people are pieces of software called avatars.'

Salto Jumping Robot Now Sticks Landing!
'Lucky touched the leap knob and the hopper's leg retracted.'

Gyroscopic Median-Straddling Mass Transit Vehicles
'It was among these leviathans that the little gyrocar was daring to thrust its puny self...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.