Advertising-Funded Cellphone Content

The first advertiser-funded cellphone mobile content is now available on a trial basis in France, offered by Amobee Media systems and Orange France. Leading consumer brands, like Coke, Saab, Travelski, Société Générale and Mobifun are participating. The ads are served interstitially during idle time in between levels or while the game is loading.

Francois Clemenceau, Head of Sales and Business Development, FILAO, said: ‘‘The best price point for mobile games is an incredibly hot topic and the entire industry is looking for ways to increase the number of mobile users who download games. FILAO is extremely pleased to have been selected by Orange to integrate Amobee’s Media System into its games. This trial, which enables sponsored/subsidized versions of games, will generate valuable figures that will open the door to new revenue sources as well as business models for the distribution of mobile content. It will also offer a solution to price-sensitive users.”

If you can show ads to pay for games, why not have ads that will finance the phone call itself? That's what J.G. Ballard is predicting in The Subliminal Man, his 1963 story about modern life hijacked by capitalism.

Franklin waited impatiently as the five-second commercial break cut in (all telephone calls were free, the length of the commercial extending with range-for long-distance calls the ratio of commercial to conversation was as high as 10: 1, the participants desperately trying to get a word in edgeways to the interminable interruptions)...
(Read more about free telephone calls)

Just last year, Virgin Mobile USA ran a trial to see if people would watch text message ads in exchange for receiving up to 75 free minutes of airtime.

Read more about Amobee Launches Mobile Advertising Trial with Orange in France.

Scroll down for more stories in the same category. (Story submitted 1/17/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Publishing Technologies In Science Fiction
In response to a reader question, a set of links related to publishing technologies in science fiction

Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!

Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.

Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Desktopography Makes Virtual Desktops Real
'Ender doodled on his desk, drawing contour maps of mountainous islands and then telling his desk to display them in three dimensions...'

LaWS Laser Can Take Out Rogue Drones
Looks like a weapon for the Runaway squad!

Moon Express Lunar Robot Mining: Shine On, Harvest Moon
'The bulldozer moved through the lunar strip mine... '

Liquid Body Armor For TALOS Exoskeleton
'... instantly became rigid all over when something struck it...'

Hyperloop One Video Shows It Works!
'Complete evacuation of the interior of the tubes [and] a wave that provides the new propulsive energy for the cars...'

Chairless Chair Exoskeleton By Sapetti
'Earth's scientists... devised rigid metallic clothing...'

Publishing Technologies In Science Fiction
Well, this should be enough references to start...

Russia Working On Military Exoskeletons
'Вы похожи на большую стальную гориллу...'

3D Printed Bionic Chinese Skin
Your skin is ready!

Flexup Tire Design Good For Tumblebugs
'Each spoke telescopes into five sections.'

3D Printed Graphene Aerogel - So Light!
'... light as cork and stronger than steel...'

Asteroid Deflection With DART
'This obelisk is one huge deflector mechanism...'

Translate One2One From IBM's Watson Your Communication Solution
'It then excretes into the mind of its carrier a telepathic matrix...'

News Now Philip K. Dick's Bailiwick
'A vast complex electronic organism... responsible to no one...'

Autonomous BADGER Robot Drilling Machine
'The compacted matter... makes a better tunnel lining than concrete, don't you think?'

TALOS Exoskeleton Development Proceeding
'Suited up, you look like a big steel gorilla...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.