Advertising-Funded Cellphone Content

The first advertiser-funded cellphone mobile content is now available on a trial basis in France, offered by Amobee Media systems and Orange France. Leading consumer brands, like Coke, Saab, Travelski, Société Générale and Mobifun are participating. The ads are served interstitially during idle time in between levels or while the game is loading.

Francois Clemenceau, Head of Sales and Business Development, FILAO, said: ‘‘The best price point for mobile games is an incredibly hot topic and the entire industry is looking for ways to increase the number of mobile users who download games. FILAO is extremely pleased to have been selected by Orange to integrate Amobee’s Media System into its games. This trial, which enables sponsored/subsidized versions of games, will generate valuable figures that will open the door to new revenue sources as well as business models for the distribution of mobile content. It will also offer a solution to price-sensitive users.”

If you can show ads to pay for games, why not have ads that will finance the phone call itself? That's what J.G. Ballard is predicting in The Subliminal Man, his 1963 story about modern life hijacked by capitalism.

Franklin waited impatiently as the five-second commercial break cut in (all telephone calls were free, the length of the commercial extending with range-for long-distance calls the ratio of commercial to conversation was as high as 10: 1, the participants desperately trying to get a word in edgeways to the interminable interruptions)...
(Read more about free telephone calls)

Just last year, Virgin Mobile USA ran a trial to see if people would watch text message ads in exchange for receiving up to 75 free minutes of airtime.

Read more about Amobee Launches Mobile Advertising Trial with Orange in France.

Scroll down for more stories in the same category. (Story submitted 1/17/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Rid Thyself Of Ads On The Newsbox
'Can't we scramble that commercial?' - Robert Heinlein, 1941.

Google's Remixed 'Your News Update' ala Heinlein, Clarke, Pohl
'Perhaps we had better use the soundtrack and let it hunt.' Robert Heinlein, 1941.

5G Will Be Crucial Backup For Self-Driving Cars
'... some bored drone pusher in a remote driving centre has got your life in his hands.' - Charles Stross, 2007

Olfactory User Interfaces - Judith Amores Dissertation
Awakened with a whiff of lemon.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Tesla Will Have Metal Gear Snake Autocoupler, Musk Confirms
'Its motion was so swift, complex, and perfect that at first I did not see it as a machine, in spite of its metallic glitter.'

Starlink Satellites Leading Edge On-Orbit Debris Mitigation
Propulsion-assisted orbital decay, brought to you by SpaceX.

Healight Ultraviolet Endotracheal Device Has Covid-19 Treatment Potential
'He applied the tip of the instrument to the interior of the wound...'

Parents Use AI To See One Last Message From Their Deceased Son
'...what's to keep me from showing face, Man?'

Satoshi Tomizu Creates Pocket Universes And Worldcraft Bubbles In Glass
'The Worldcraft bubble glittered, catching the light...'

Space Hero Inc. Offers Trip To ISS As Reality Show Prize
'This is Elmer Schmitz, presenting to you the finalists in our Aviation Quiz Program...'

I Love Ceiling-Mounted Robots
'Immediately an enormous apparatus fell on to her out of the ceiling...'

Armano Remote Control Excavator
'The bulldozer moved through the... mine... '

OK, NASA 3D Printer Of Food Not Yet Star Trek Food Synthesizer
Maybe not, but we're seeing definite progress.

Kelly Clarkson Show Like Black Mirror '15 Million Merits'
'These people are pieces of software called avatars.'

Salto Jumping Robot Now Sticks Landing!
'Lucky touched the leap knob and the hopper's leg retracted.'

Gyroscopic Median-Straddling Mass Transit Vehicles
'It was among these leviathans that the little gyrocar was daring to thrust its puny self...'

Bigrating Laser Beam-Riding Light Sail Is Self-Correcting
'That sail will be twenty thousand miles at the wide part.'

ISS Astronauts Test Estee Lauder 'Advanced Night Repair' Skin Serum
'Out in the New Moon, just ask for what you want...'

LG Wing Twisting Smartphone Might Be Fun
'A polycarbon screen unfurled...'

Mushroom Coffin Returns You To Nature, Naturally
'She touched the leaf. She was wanted.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.