Advertising-Funded Cellphone Content

The first advertiser-funded cellphone mobile content is now available on a trial basis in France, offered by Amobee Media systems and Orange France. Leading consumer brands, like Coke, Saab, Travelski, Société Générale and Mobifun are participating. The ads are served interstitially during idle time in between levels or while the game is loading.

Francois Clemenceau, Head of Sales and Business Development, FILAO, said: ‘‘The best price point for mobile games is an incredibly hot topic and the entire industry is looking for ways to increase the number of mobile users who download games. FILAO is extremely pleased to have been selected by Orange to integrate Amobee’s Media System into its games. This trial, which enables sponsored/subsidized versions of games, will generate valuable figures that will open the door to new revenue sources as well as business models for the distribution of mobile content. It will also offer a solution to price-sensitive users.”

If you can show ads to pay for games, why not have ads that will finance the phone call itself? That's what J.G. Ballard is predicting in The Subliminal Man, his 1963 story about modern life hijacked by capitalism.

Franklin waited impatiently as the five-second commercial break cut in (all telephone calls were free, the length of the commercial extending with range-for long-distance calls the ratio of commercial to conversation was as high as 10: 1, the participants desperately trying to get a word in edgeways to the interminable interruptions)...
(Read more about free telephone calls)

Just last year, Virgin Mobile USA ran a trial to see if people would watch text message ads in exchange for receiving up to 75 free minutes of airtime.

Read more about Amobee Launches Mobile Advertising Trial with Orange in France.

Scroll down for more stories in the same category. (Story submitted 1/17/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

The Future Of Elon Musk's Neuralink
'Cerebral Electromagnetic Emmission Amplification and Relay System — call it artificial telepathy, if you like.' - Richard Meredith, 1969.

BloxVox Mutes Cellphone Convos
'had he not been talking into a hush-a-phone which he had plugged into the telephone jack...' - Robert Heinlein, 1940.

Sonitus Audio Interface Positioned Beyond The Noise
'... an instrument having relatively small bit pieces adapted to be gripped between the teeth.' - Hugo Gernsback, 1923.

FlexPai Foldable Phone By Royole
'...A paper thin polycarbon screen unfurled.' - William Gibson, 1986.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Is There Extraterrestrial Life Here In The Solar System
'How fast is it moving? ...one meter per minute.'

Can We Comprehend Deep Learning Systems?
'You’ve nothing remotely like it, so I can’t describe it to you.'

Skin Electronics Can Show Electrocardiogram
'... the young men in the streets who applied polyimde OLED body film to their bared shoulders.'

Chinese Fern Helps Remediate Arsenic Soil
'Bioengeering had put out a spec report on the long crawly things five months back.'

Skai Air Taxi Costs The Same As Uber
'The air-taxi found its way past and around other ground-cars...'

Neurodevices For Consumers? Neuroethicists (And Philip K Dick) Say 'Caveat Emptor'
'They tried to use it today and it wouldn't work. No colors and no ceph patterns, neither one...'

NASA 3D Printed Habitat Challenge Won By AI SpaceFactory
3D printing - on Mars!

The Future Of Elon Musk's Neuralink
'Cerebral Electromagnetic Emmission Amplification and Relay System — call it artificial telepathy, if you like.'

Researchers Make You Say Anything in Videos
'[It] caused his televised image... to mouth the vowels and consonants beautifully.'

Jeff Bezos Tries Waldoes (Robotic Hands)
'Waldo put his arms into the primary pair before him...'

Asimov and Musk - Boring Company Tunnel vs. Street Race
'There was almost no sound, just a steady velvety whirr as the taxi sped along.'

Project Dylan - Amazon's Voice-Activated Wearable That Recognizes Human Emotions
Life imitates anime art.

Tesla Diagnoses Itself, Sends Part Request
'Tentacles emerged from the side of the machine and felt puzzledly at the damaged area.'

Lilium Electric Air Taxi Prototype
'The air-taxi found its way past and around other ground-cars...'

Swedes Premiere T-Pod Driverless Electric Truck
'the trucks gulped packages and scurried like beetles...'

HEL TVD Laser System To Be Built By Dynetics Lockheed Martin
'Forthwith flashes of actual flame, a bright glare leaping from one to another, sprang from the scattered group of men.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.