'Minority Report' Castrol Ads On Britain's Digital Billboards

Castrol used Britain's Driver and Vehicle Licensing Agency to sell motor oil to millions of motorists in a Minority Report-style ad campaign this week.

Roadside cameras outside London recorded license plates right next to five giant digital billboards. The billboard then flashed the driver's registration number right on the ad next to the sales pitch:

The right oil for your car is:
Castrol Magnatec
5W-30 A1!


(Minority Report-style ads for Castrol)

Castrol used another firm to obtain the data, which is believed to have contained most of the 34million-strong driver details held by the DVLA.

This identified the make, year, engine size and model of vehicle, enabling Castrol to specify the lubricant suitable for each car.

Liberal Democrat transport spokesman Norman Baker said: ‘This completely inappropriate and unacceptable behaviour by the DVLA shows how cavalier it is with motorists’ information.

‘They don’t even check what the end use is. It seems all you have to do is ask and the DVLA will give, no matter who you are and for what purpose. It’s outrageous this was allowed to happen.’

Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.


(John Anderton bombarded by personalized ads in Minority Report)

From Drivers' details sold by DVLA are used in bizarre roadside adverts for Castrol via our friends at Frolix_8.

Scroll down for more stories in the same category. (Story submitted 9/29/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

PassivDom 3D Printed House - What If You Could Live Anywhere?
'The houses are prefabricated units...'

Breakthrough In Manufacture Of Red Blood Cells
This blood's for you!

Caihong Solar-Powered Drone 'Atmospheric Satellite'
'... placed in the wings of a plane to generate power from the light falling on that surface.'

NASA Wants Low Earth Orbit Wifi
'This was the center of Interplanetary Communications.'

Is Genetic Testing At Businesses A Bad Idea?
It's not a topic that fares well in science fiction movies-

Wearable Smart Jacket
He pressed the button in his sleeve communicator and snapped: 'Action stations!'

Store One Bit On One Atom
'...each individual molecule has a meaning.'

Fluorescent Bacteria Fashion
'The racks of gowns itched and quivered, their colors running into blurred pools.'

Keith Laumer's Bolo Autonomous Tanks Right On Schedule
'I cannot lie idle under attack.'

When Computers Develop Their Own Language, Will They Talk To Us?
'The curious absent look of a robot talking on the TBR circuits - the Talk Between Robots radio...'

LipNet Reads Lips - Until Disconnected, That Is
'We'd have to cut his higher brain functions... I'm not sure what [HAL} would think about that.'

Eterni.me - To Skype With The Dead
'Nothing... left of Jeserac but a galaxy of electrons frozen in the heart of a crystal.'

Wearable MRI Is Former Occulus/Facebook Exec's New Project
'Your cephalochromoscope... that you always turn on and play when you get home...'

Ford Stratasys Infinte Build 3D Printer
'He proudly indicated his Buick... Almost as good as the original it was printed from...'

The Space Suit As Personal Spaceship
'Darn clever, these suits...'

Dune Fans! Your God Emperor Is Ready
'If one held a sandtrout in the hand, smoothing it over your skin, it formed a living glove.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.