'Minority Report' Castrol Ads On Britain's Digital Billboards
Castrol used Britain's Driver and Vehicle Licensing Agency to sell motor oil to millions of motorists in a Minority Report-style ad campaign this week.
The right oil for your car is:
Roadside cameras outside London recorded license plates right next to five giant digital billboards. The billboard then flashed the driver's registration number right on the ad next to the sales pitch:
(Minority Report-style ads for Castrol)
Castrol used another firm to obtain the data, which is believed to have contained most of the 34million-strong driver details held by the DVLA.
This identified the make, year, engine size and model of vehicle, enabling Castrol to specify the lubricant suitable for each car.
Liberal Democrat transport spokesman Norman Baker said: ‘This completely inappropriate and unacceptable behaviour by the DVLA shows how cavalier it is with motorists’ information.
‘They don’t even check what the end use is. It seems all you have to do is ask and the DVLA will give, no matter who you are and for what purpose. It’s outrageous this was allowed to happen.’
Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.
(John Anderton bombarded by personalized ads in Minority Report)
From Drivers' details sold by DVLA are used in bizarre roadside adverts for Castrol via our friends at Frolix_8.
Scroll down for more stories in the same category. (Story submitted 9/29/2009)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Sci-Fi Helps Young Readers Build Resiliency
'Reading science fiction and fantasy can help readers make sense of the world.'
I Want My 1928 Telestereo Hologram Now
'Instantly there appeared standing upon the disk, the image of a man...'
Memes Now Come From Neural Nets
'Your order said for him to be able to be able to work out twists on the gags in the file...'
Robot Dog Learns To Be Doggy From Real Dogs
'So we took pictures of Guzub making a Three Planets, and I could construct this one to do it exactly right down to the thousandth of a second.'
Unwanted Cruise Ships Huddle Together Out At Sea
'On the screen they passed in an endless, boundaryless flood of green specks...'
Sono Sion Electric Car Charges As You Drive
'It drew its power from six square yards of sunpower screens on its low curved roof.'
News Mood Filter Web Extension
'He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better...'
Fetal Lamb Rests In Artificial Womb
'... stewing warm on their cushion of peritoneum and gorged with blood-surrogate and hormones, the foetuses grew and grew...'
MIT Wants To Catch Interstellar Visitors
'INVESTIGATE MYSTERIOUS OBJECT ENTERING NEW CALEDONIA SYSTEM FROM NORMAL SPACE'
AutoX Sets Up Asia's Largest Robotaxi Center
'The robot cab seemed to know where it was going and, no doubt, the master machine from which it received its signals knew.'
E - Ink's Automatic Self Styling Color-Changing Dress
'The racks of gowns itched and quivered, their colors running into blurred pools.'
Soft Robots Use Kirigami Piezoelectric Sensor Skin
'A worthy opponent was the golem.'
Bosch Smartglasses Laser Paints AR Image On Your Retina
'Soon we'll be testing a system that projects directly on the retina of the eye.'
Maybe We Could Hibernate Until The Covid-19 Pandemic's End
'Cold-rest was a common last resort therapy for functional psychoses.'
Workplace Monitoring Hell, I Mean, Tool For Safe Distancing
'And here is the weirdest part -- I never see another employee the entire day.'
Patent Office Says AIs Cannot Be Inventors
'The real smart ones are as smart as the Turing heat is willing to let 'em get.'
More SF in the News Stories
More Beyond Technovelgy science news stories