'Minority Report' Castrol Ads On Britain's Digital Billboards
Castrol used Britain's Driver and Vehicle Licensing Agency to sell motor oil to millions of motorists in a Minority Report-style ad campaign this week.
The right oil for your car is:
Roadside cameras outside London recorded license plates right next to five giant digital billboards. The billboard then flashed the driver's registration number right on the ad next to the sales pitch:
(Minority Report-style ads for Castrol)
Castrol used another firm to obtain the data, which is believed to have contained most of the 34million-strong driver details held by the DVLA.
This identified the make, year, engine size and model of vehicle, enabling Castrol to specify the lubricant suitable for each car.
Liberal Democrat transport spokesman Norman Baker said: ‘This completely inappropriate and unacceptable behaviour by the DVLA shows how cavalier it is with motorists’ information.
‘They don’t even check what the end use is. It seems all you have to do is ask and the DVLA will give, no matter who you are and for what purpose. It’s outrageous this was allowed to happen.’
Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.
(John Anderton bombarded by personalized ads in Minority Report)
From Drivers' details sold by DVLA are used in bizarre roadside adverts for Castrol via our friends at Frolix_8.
Scroll down for more stories in the same category. (Story submitted 9/29/2009)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Matrix Sentinel Ancestor, The Pipe Inspector Robot From Krakow
Watch out, Keanu!
Auto-Focus Smart Glasses Have Liquid Lenses
'Hufhuf oil held in static tension by an enclosing force field within a viewing tube...'
Robotic Physician Assistant Has Steady 'Hands'
'You turned the screws below and the prongs moved... with caliper slowness, minuteness and precision.'
Roboy 3DPrinted Humanoid Robot
'A robot child that would be reared within the bosom of a human family...'
Robird Flapping Wing Drones Keep Airports Safe
'Mitch heard a rasping, flacketing buzz, like a big insect...'
3D Printed Fashion - Plastirobes And Transdresses
'... dial a new fashion every day!'
Robotic Lawn Mower Powered By Sun, Arduino
'The mower reached the edge of the lawn, clucked to itself like a contented hen...'
Google Perfects 'Blade Runner-style' Photo Details
'Pull back... stop... enhance 57-19...'
Pokerbot Libratus Learns To Lie (Bluff)
'Lying's a vital part of your psychological defense system - you're naked without it!'
Otto Autonomous Robot Trucks Run Into... Legal Snag
'They were automatic trucks such as are used for making deliveries...'
Tiny Drones With Sticky Feet Pollinate Flowers Now
'The Scarab rubbed its hind legs together...'
ThreeForm 3D Scans And Digitally Simulates Customer Fashion
'...A miracle of misapplied engineering caused his own face to appear on the illustrated figures dressed in trooper red.'
CloudFisher - Moroccan Fog Farmers Harvest Moisture From The Air
'That moisture trickles down...'
Piaggio Gita Personal Robot Porter
'Carry his bag... and follow him faithfully...'
Ardu McDuino, Bagpipe Robot
'Rollo sat at the keyboard, prim, inhuman, rigid, twin lenses focused...'
Not Quite Self-Replicating Robots, Franka Emika
'... it shares with mankind the ability to propagate.'
More SF in the News Stories
More Beyond Technovelgy science news stories