Interactive Digital Billboards Controlled By Phones

Toshiba is testing interactive digital billboards controlled by mobile phones. This is an interesting inversion of the Minority Report-style ads that capture biometric information about you whether you like it or not.

Toshiba set up an interactive digital billboard in Tokyo last weekend that allowed YouTube users and passersby with mobile phones to play video games on a larger screen than usual. Take a look at the video below to see how it looked.

(Toshiba interactive digital billboard video)

This experiment is a variation on the personalized graphic advertisements portrayed in the 2002 movie Minority Report. In the film, people are assaulted with intrusive advertisements that are personalized based on biometric information taken without their consent using covert sampling methods.

This model has been widely adopted in experimental ad trials; see NTT Billboards Are Watching You Look and Smart Sign Watches You Drive By for examples.

This Toshiba experimental interactive digital billboard sets up a new paradigm; why not directly engage the user in an experience that they enjoy? This seems like a natural way to advertise games.

I was also thinking of the joymaker, the universal phone/PDA combo proposed by Frederik Pohl in his 1965 novel The Age of the Pussyfoot. The joyrider did not have a screen; whenever it needed to present large quantities of text or other information, it could easily take over nearby screens on behalf of the user. This might be a handy service that could be offered to consumers on small billboards in places like airports, with a branded logo or other message to let the consumer know who paid for the time on the billboard.

Thanks to Pink Tentacle.

Scroll down for more stories in the same category. (Story submitted 3/25/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

HushMe Bluetooth Device Reinvents The Hush-A-Phone
'Talking into a hush-a-phone which he had plugged into the telephone jack...' - Robert Heinlein, 1940.

Ubiquiti FrontRow Camera Records Your Life
Why be choosy? Just upload your whole life to the Internet, and be done with it.

SmileCloud Bubloons Are Custom Clouds
'Spurgle kicked at the letter G... It was a monstrous white thing, ten feet thick, half a city block long...' - Alan Nelson, 1953.

Fog Computing (AKA Edge Computing) Ad Hoc Networks
'The tiny devices chirped their impulse codes at one another...' - Vernor Vinge, 1999.



Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.






Current News

Save Your Brain's Connectome, Upload Yourself Elsewhere
'You've got remote storage. How regular is the update?'

TMS Decreases Belief In God, Increases Belief In Immigrants
'... setting up the same currents, the same basic ideas, in them all.'

Loomo Mini Transporter Robot Companion You Ride On
'Slowly the [robot] horse raised its head, wiggled its ears, blinked twice, gave a tentative whinny.'

Soft Robotics - Now With 3D Printed Sensors!
'A series of chemelectric afferent nerve-analogues, which permitted it to gauge to an ounce the amount of pressure necessary to snap a bone...'

AI Tool Lynx Insight And The Cybernetic Newsroom
'The structure,... was once a great homeostatic newspaper, the New York Times. It printed itself directly below us...'

Espresso Telescope Searches For Exoplanets
'These instruments were the wonderful ones our astronomers had perfected.'

Dune Fans! Metal-Organic Frameworks Make Science Fiction Real
'Dew collectors,' he muttered, enchanted by the simple beauty of such a scheme.

Manned Maneuvering Unit From 1984
'The glittering little rocket bolted to the black iron behind him.'

Astronaut Gets Younger In Space
'So what we're looking for now is not an antibiotic - an anti-life drug - but an anti-agathic, an anti-death drug...'

Blockchain Used To Verify Election Results
'Any adult could punch into the phone his or her code, followed by a yes or no.'

IJOP Integrated Joint Operations Platform China's Minority Report?
'All day long the idiots babbled, imprisoned in their special high-backed chairs...'

HushMe Bluetooth Device Reinvents The Hush-A-Phone
'Talking into a hush-a-phone which he had plugged into the telephone jack...'

Ultrathin Brain Needle Developed At MIT
Putting drugs into a selected cubic millimeter within the living brain.

Tesla Semi Truck Now At Work
Why wait? Tesla Semi now hard at work.

Illustris: The Next Generation Of Universe Simulation
'This digital device was ... A machine able literally to contain the Universe Itself...'

Scaly Yet Soft Robotic Snake
Love those robotic sneks.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise | - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.