Interactive Digital Billboards Controlled By Phones

Toshiba is testing interactive digital billboards controlled by mobile phones. This is an interesting inversion of the Minority Report-style ads that capture biometric information about you whether you like it or not.

Toshiba set up an interactive digital billboard in Tokyo last weekend that allowed YouTube users and passersby with mobile phones to play video games on a larger screen than usual. Take a look at the video below to see how it looked.


(Toshiba interactive digital billboard video)

This experiment is a variation on the personalized graphic advertisements portrayed in the 2002 movie Minority Report. In the film, people are assaulted with intrusive advertisements that are personalized based on biometric information taken without their consent using covert sampling methods.

This model has been widely adopted in experimental ad trials; see NTT Billboards Are Watching You Look and Smart Sign Watches You Drive By for examples.

This Toshiba experimental interactive digital billboard sets up a new paradigm; why not directly engage the user in an experience that they enjoy? This seems like a natural way to advertise games.

I was also thinking of the joymaker, the universal phone/PDA combo proposed by Frederik Pohl in his 1965 novel The Age of the Pussyfoot. The joyrider did not have a screen; whenever it needed to present large quantities of text or other information, it could easily take over nearby screens on behalf of the user. This might be a handy service that could be offered to consumers on small billboards in places like airports, with a branded logo or other message to let the consumer know who paid for the time on the billboard.

Thanks to Pink Tentacle.

Scroll down for more stories in the same category. (Story submitted 3/25/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

I Want My 1928 Telestereo Hologram Now
'Instantly there appeared standing upon the disk, the image of a man...' - Edmond Hamilton, 1928.

Realistic Translation With The Waverly Labs Ambassador
'The speech patterns you actually hear decode the brainwave matrix which has been fed into your mind by your Babel fish.' - By Douglas Adams, 1979.

Soli Gesture Tech Will Be In Google Pixel 4
'I enjoy watching this way, but - He waved his hand and the circuit switched abruptly.' - Philip K Dick, 1955.

Lost Language Meanings Found By Machine Learning
'The autopilot would need data before it could begin a translation...' - Larry Niven, 1970.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Powdered Regolith Propulsion
'... filling their great tanks with the finely divided dust which the ionic rockets would spit out in electrified jets.'

Ford's SafeCap, Opposite Of Niven and Barnes' Napcap
'In the napcap a client became an instant yoga master...'

Would You Get 'Chipped'? Michigan May Ban Employers
'Employees above a certain level were implanted with advanced microprocessors...'

Tesla Autopilot: What Does An Autonomous Car See When It Looks At The Road?
'Jeremiah is a sports-model to begin with and that kind is awfully hot-tempered.'

DNA Controls Swarms Of Molecular Robots
'They exist in loose swarms...'

Tether Asteroids To Save Us All
'If anything can glue the asteroids back into the planet they once were, magnology will do it.'

Blaux Your Personal Commuter Cooling Unit
A cooling unit had to be strapped to every commuter's back, by law.

3D Printed Damascus Steel Now Possible
'...lined with durite, that strange close-packed laboratory product.'

R9X Hellfire Missile With Long Blades Kills Queda Leader
'He was still roaring when the knife missile flicked past him...'

Would You Swallow An Origami Robot?
'Swallow it in an emergency--it goes down easily and works just as well inside as outside.'

Perhaps You Might Be Interested In Habitable Exoplanet Moon Real Estate
A long time ago in a galaxy far, far away...

Blurry Face Photos Made 60 Times Sharper
Perfect tool for blade runners.

SpaceX Will Build Floating Spaceports!
'...a single perfectly level platform, which rose so high above the water that it was not splashed by the waves.'

Fast Radio Bursts And Space Beacons For Interstellar Navigation
'Every beacon has a code signal as part of its radiation...'

Robot Garbage Trucks Visualized
'It was a bulky, shining cylinder over twenty metres long.'

Clarke Was Right, Artificial Intelligences DO Dream
'Of course you will dream. No one knows why."

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.