Interactive Digital Billboards Controlled By Phones

Toshiba is testing interactive digital billboards controlled by mobile phones. This is an interesting inversion of the Minority Report-style ads that capture biometric information about you whether you like it or not.

Toshiba set up an interactive digital billboard in Tokyo last weekend that allowed YouTube users and passersby with mobile phones to play video games on a larger screen than usual. Take a look at the video below to see how it looked.


(Toshiba interactive digital billboard video)

This experiment is a variation on the personalized graphic advertisements portrayed in the 2002 movie Minority Report. In the film, people are assaulted with intrusive advertisements that are personalized based on biometric information taken without their consent using covert sampling methods.

This model has been widely adopted in experimental ad trials; see NTT Billboards Are Watching You Look and Smart Sign Watches You Drive By for examples.

This Toshiba experimental interactive digital billboard sets up a new paradigm; why not directly engage the user in an experience that they enjoy? This seems like a natural way to advertise games.

I was also thinking of the joymaker, the universal phone/PDA combo proposed by Frederik Pohl in his 1965 novel The Age of the Pussyfoot. The joyrider did not have a screen; whenever it needed to present large quantities of text or other information, it could easily take over nearby screens on behalf of the user. This might be a handy service that could be offered to consumers on small billboards in places like airports, with a branded logo or other message to let the consumer know who paid for the time on the billboard.

Thanks to Pink Tentacle.

Scroll down for more stories in the same category. (Story submitted 3/25/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Sansar Social Virtual Reality Platform In 2017?
'And just as a daydreamer forgets his actual surroundings, and sees other realities...' - Vernor VInge, 1981.

Publishing Technologies In Science Fiction
In response to a reader question, a set of links related to publishing technologies in science fiction

Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!

Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Will A Steel Umbrella Stop Russia?
'Everyone was aware that the damned platform was wandering around in its own orbit...'

EVE Artificial Womb For Lambs (For Now)
'In the crimson darkness, stewing warm on their cushion of peritoneum and gorged with blood-surrogate and hormones...'

TIKAD Armed Drone Ready To Fight
'Each a television eye and a sonic stunner...'

Bees Royal Jelly Helps Wounds Heal Faster
'An alien drug... used by an insect race.'

NASA Wants To Make Oxygen On Mars
'They plop down on the Red and if the dust is deep enough ... they burrow in...'

Hackers Insert Malware Into DNA
'They tied the memory to the bloodline and that was their record!'

X2-VelociRoACH Cooperates To Launch Tiny Drones
Little robots cooperating can do big tasks. Eventually.

'Do Not Pay' Chatbots To Replace Law Firm Associates?
'I want my lawyer program.'

MULTI Model Of Star Trek Turbolift
Cool prototype video!

A Look Into The Future Of Spacecraft!
Ever wonder how you look when you enter a new part of a spacecraft?

An 'Ethical Black Box' For Robots?
Explored by science fiction authors.

Dadbot Digital Immortality
'A hardwired ROM cassette replicating a dead man's skills...'

Should We Permit Computers To Create Their Own Language?
'Talk Between Robots radio...'

Breakthrough Starshot Sprites Yearn For Alpha Centauri
'Whoever launched it fired a laser cannon...'

Kino Project Roaming Personal Fashion Robots
'Most of the crew have the tiny imp ride on their shoulder...'

Astronaut Exercise Video, Predicted By SF Writers
'Joe got out the gravity-simulator harnesses.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.