Minority Report Ads Watching You Always

An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.

The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.


(Quividi camera advertisement capabilities)

As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.


(Quividi camera ad demonstration)

The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.

When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.

"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.

We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.


(Minority Report ads - personalized graphic advertisements)

Technovelgy readers have been keeping up with these developments:

From Physorg; thanks so much to Jake for pointing this one out with the contact form.

Scroll down for more stories in the same category. (Story submitted 1/30/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Index of related articles:

Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan

Related News Stories - (" Surveillance ")

UK Police AI To Stop Criminals Before They Strike
'... the computing mechanisms that studied and restructured the incoming material.' - Philip K. Dick, 1956.

Chinese Face Recognition Mistakes Bus Ad For Jaywalker
'... the imprint of her image on the telephoto cell.' - Schachner and Zagat, 1931.

China's Social Credit System - A Facebook-1984 Mashup
'Prestige, face, mana, repute, glory: the Sirenese word is strakh.' - Jack Vance, 1976.

Chinese Watrix Gait Recognition Watching You Always
'... those pesky gait-recognition cameras.' - Cory Doctorow, 2008.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Spicy Tomatoes Created With Genetic Engineering
How about mashed potatoes and brown gravy?

Driverless Hotel Rooms Predicted In 1828
'Did you never see a moving house before?'

Yandex Self-Driving Taxi Is Very Smooth
'The big car was slowing down, its computer brain sensing an exit ahead.'

Shrimp Actually Made Of Algae Is A New Wave Food
Bring in that crop algae.

Cosplay Style Wings Could Work On Moon
'They're lovely! - titanalloy struts as light and strong as bird-bones...'

Tesla Model 3 Has Outside Speaker Grille
Robert Heinlein does it again.

Arizona Luddites Attack Self-Driving Vehicles
'Trucks don't drive by themselves...' Or do they?

Organaut! Russians 3D Print Living Tissue In Space
'For a while your colonists will have to come up [to orbit] to the Hospital...'

WINE Spacecraft To Extract Water From Asteroids
'Yes, strangely enough there was still sufficient water beneath the surface of Vesta.'

Japanese Swordsmiths Take On Asteroids
'... a tiny, rocket-powered projectile, drove towards the mysterious bulk.'

Saturn's Rings To Vanish, Let's Mine Them While We Can
'...the valuable shards of what had once been satellites.'

Humans Could Take Up A LOT Less Space
We'd have a lot more room for gardening...

Implosion Fabrication Shrinks 3D Objects To Nanoscale
'Carter had watched miniaturization a hundred times...'

GMO Houseplant Cleans Your Air
Removes compounds too small to be captured by a HEPA filter.

Nova Meat Can 3D Print Your Dinner
Printing out chicken nuggets.

MIT Scientists Create 'Peek-a-Boo Prober' From Jetsons
Well, George, it's the latest thing.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.