Minority Report Ads Watching You Always

An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.

The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.


(Quividi camera advertisement capabilities)

As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.


(Quividi camera ad demonstration)

The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.

When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately.

"The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.

We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.


(Minority Report ads - personalized graphic advertisements)

Technovelgy readers have been keeping up with these developments:

From Physorg; thanks so much to Jake for pointing this one out with the contact form.

Scroll down for more stories in the same category. (Story submitted 1/30/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Index of related articles:

Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan

Related News Stories - (" Surveillance ")

Is Genetic Testing At Businesses A Bad Idea?
It's not a topic that fares well in science fiction movies-

Sweden Outlaws Drones
'An eye that could not only see, but fly, roam, travel at speeds and in directions to suit its operator...'

Use Your Brainwaves As A Password
'The doors of Mr. Lars, Incorporated, shut, tuned as they were to his own cephalic pattern.'- Philip K. Dick, 1965.

Largest Micro-Drone Swarm Release Successful
'... Programmed to hang in space in a hexagonal grid pattern.' - Neal Stephenson, 1995.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

PassivDom 3D Printed House - What If You Could Live Anywhere?
'The houses are prefabricated units...'

Breakthrough In Manufacture Of Red Blood Cells
This blood's for you!

Caihong Solar-Powered Drone 'Atmospheric Satellite'
'... placed in the wings of a plane to generate power from the light falling on that surface.'

NASA Wants Low Earth Orbit Wifi
'This was the center of Interplanetary Communications.'

Is Genetic Testing At Businesses A Bad Idea?
It's not a topic that fares well in science fiction movies-

Wearable Smart Jacket
He pressed the button in his sleeve communicator and snapped: 'Action stations!'

Store One Bit On One Atom
'...each individual molecule has a meaning.'

Fluorescent Bacteria Fashion
'The racks of gowns itched and quivered, their colors running into blurred pools.'

Keith Laumer's Bolo Autonomous Tanks Right On Schedule
'I cannot lie idle under attack.'

When Computers Develop Their Own Language, Will They Talk To Us?
'The curious absent look of a robot talking on the TBR circuits - the Talk Between Robots radio...'

LipNet Reads Lips - Until Disconnected, That Is
'We'd have to cut his higher brain functions... I'm not sure what [HAL} would think about that.'

Eterni.me - To Skype With The Dead
'Nothing... left of Jeserac but a galaxy of electrons frozen in the heart of a crystal.'

Wearable MRI Is Former Occulus/Facebook Exec's New Project
'Your cephalochromoscope... that you always turn on and play when you get home...'

Ford Stratasys Infinte Build 3D Printer
'He proudly indicated his Buick... Almost as good as the original it was printed from...'

The Space Suit As Personal Spaceship
'Darn clever, these suits...'

Dune Fans! Your God Emperor Is Ready
'If one held a sandtrout in the hand, smoothing it over your skin, it formed a living glove.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.