NTT Billboards Are Watching You Look
Billboards in Japan created by NTT's Cyber Space Laboratories are able to watch you looking at them. The billboards are intended to measure the effectiveness of the commercial message placed for public viewing.
"On many street corners and railway stations there are many digital signs," said Tetsuya Kinebuchi, a senior research engineer at NTT's Cyber Space Laboratories and developer of the system. "To automatically measure the effectiveness of the advertisements we can put a camera and PC nearby, and by using the image from the camera we can estimate how many people are looking at the monitor."
It's interesting to note that this system has been developed because Japanese cities are covered with ads. How can marketers determine if anyone is looking?
The system uses image detection software; it estimates how many faces are actually looking at the camera, which is placed just above the billboard.
This device is not as intrusive as the personalized graphic advertisements from Steven Spielberg's 2002 film Minority Report. The system does not attempt to identify individuals, and the commercial message will not change based on your identity.
NTT engineers are being very careful about your privacy; take a look at these other systems to see how other corporations are handling it.
Via Japanese billboards are watching back and the dark-haired girl fans at frolix_8.
Scroll down for more stories in the same category. (Story submitted 12/18/2008)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 3 )
Related News Stories -
Sansar Social Virtual Reality Platform In 2017?
'And just as a daydreamer forgets his actual surroundings, and sees other realities...' - Vernor VInge, 1981.
Publishing Technologies In Science Fiction
In response to a reader question, a set of links related to publishing technologies in science fiction
Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!
Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Will A Steel Umbrella Stop Russia?
'Everyone was aware that the damned platform was wandering around in its own orbit...'
EVE Artificial Womb For Lambs (For Now)
'In the crimson darkness, stewing warm on their cushion of peritoneum and gorged with blood-surrogate and hormones...'
TIKAD Armed Drone Ready To Fight
'Each a television eye and a sonic stunner...'
Bees Royal Jelly Helps Wounds Heal Faster
'An alien drug... used by an insect race.'
NASA Wants To Make Oxygen On Mars
'They plop down on the Red and if the dust is deep enough ... they burrow in...'
Hackers Insert Malware Into DNA
'They tied the memory to the bloodline and that was their record!'
X2-VelociRoACH Cooperates To Launch Tiny Drones
Little robots cooperating can do big tasks. Eventually.
'Do Not Pay' Chatbots To Replace Law Firm Associates?
'I want my lawyer program.'
MULTI Model Of Star Trek Turbolift
Cool prototype video!
A Look Into The Future Of Spacecraft!
Ever wonder how you look when you enter a new part of a spacecraft?
An 'Ethical Black Box' For Robots?
Explored by science fiction authors.
Dadbot Digital Immortality
'A hardwired ROM cassette replicating a dead man's skills...'
Should We Permit Computers To Create Their Own Language?
'Talk Between Robots radio...'
Breakthrough Starshot Sprites Yearn For Alpha Centauri
'Whoever launched it fired a laser cannon...'
Kino Project Roaming Personal Fashion Robots
'Most of the crew have the tiny imp ride on their shoulder...'
Astronaut Exercise Video, Predicted By SF Writers
'Joe got out the gravity-simulator harnesses.'
More SF in the News Stories
More Beyond Technovelgy science news stories