Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
NEC Billboard Minority Report-Style
NEC is now trying ads that target specific shopper characteristics. The ad signage uses facial recognition software and can identify the shopper's gender (with 85-90% accuracy), ethnicity and approximate age.
(Virtual mannequin appearing in the digital billboards)
"We don't expect the billboard to look back at us, but that is exactly what is happening now," says Marc Rotenberg, the director of the Electronic Privacy Information Center (Epic), a Washington DC-based research centre that aims to protect privacy. "Companies are increasingly impatient to get to us, and once these practices are commonplace it will be hard to reverse them."But NEC insists there is little to fear: "As our system does not store any images – it stores only the analysed results [viewers' age and sex] based on those images – we feel there is no privacy issue."
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Via the Guardian.
Scroll down for more stories in the same category. (Story submitted 10/5/2010)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Communication ")
Will Whales Be Our First Contact?
'He had piloted the Adastra to its first contact with the civilization of another solar system.' - Murray Leinster, 1935.
NYC/Dublin Portal Fails To Meet 'Guardian Of Forever' Standards
I am the Guardian of Forever.
Holobox? Who Doesn't Want A Home Hologram?
'...there appeared standing upon the disk, the image of a man...' - Edmond Hamilton, 1928.
EBS-260 Handjet Free Hand Dot Matrix Printer
'McKie held a chalf-memory stick over the dusted surface.' - Frank Herbert, 1964.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Mechazilla Arms Catch A Falling Starship, But Check Out SF Landing-ARMS
'...the rocket’s landing-arms automatically unfolded.'
A System To Defeat AI Face Recognition
'...points and patches of light... sliding all over their faces in a programmed manner that had been designed to foil facial recognition systems.'
Robot Hand Separate From Robot
'The crawling, exploring object was V-Stephen's surgeon-hand...'
Hybrid Wind Solar Devices
'...the combined Wind-Suncatcher, like a spray of tulips mounted fanwise.'
Is Optimus Autonomous Or Teleoperated?
'I went to the control room where the three other men were manipulating their mechanical men.'
Robot Masseuse Rubs People The Right Way
'The automatic massager began to fumble gently...'
Solar-Powered Space Trains On The Moon
'The low-slung monorail car, straddling its single track, bored through the shadows on a slowly rising course.'
Drone Deliveries Instead Of Waiters In Restaurants?
'It was a smooth ovoid floating a few inches from the floor...'
Optimus Robot Can Charge Itself
'... he thrust in his charging arm to replenish his store of energy.'
Skip Movewear Arc'teryx AI Pants
'...the terrible Jovian gravity that made each movement an effort.'
'Robovan' Name Already Taken - Elon, Try These
There are alternative names that are probably in the public domain by now.
How Old Are Tesla Designs?
You be the judge.
Is Your Autonomous Tractor Safe?
'The field-minder finished turning the top-soil of a two-thousand-acre field.'
Smart TVs Are Listening!
'You had to live -- did live, from habit that became instinct -- in the assumption that every sound you made was overheard...'
Police Drones In China Would Like To Have A Word With You
''OVERRIDE,' the City Fathers said suddenly, without being asked anything at all.'
Oh Great (Part 2), Fence-Climbing Robots
Please, no stingers.
