 |
NEC Billboard Minority Report-Style
NEC is now trying ads that target specific shopper characteristics. The ad signage uses facial recognition software and can identify the shopper's gender (with 85-90% accuracy), ethnicity and approximate age.
(Virtual mannequin appearing in the digital billboards)
"We don't expect the billboard to look back at us, but that is exactly what is happening now," says Marc Rotenberg, the director of the Electronic Privacy Information Center (Epic), a Washington DC-based research centre that aims to protect privacy. "Companies are increasingly impatient to get to us, and once these practices are commonplace it will be hard to reverse them."But NEC insists there is little to fear: "As our system does not store any images – it stores only the analysed results [viewers' age and sex] based on those images – we feel there is no privacy issue."
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Via the Guardian.
Scroll down for more stories in the same category. (Story submitted 10/5/2010)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Communication ")
Messaging Extraterrestrial Intelligence (METI) Workshop
SF writers have thought about this since the 19th century.
Burner Generates Temporary Phone Numbers
'Interesting phone system he's got, by the way...' - John Varley, 1984.
HushMe Bluetooth Device Reinvents The Hush-A-Phone
'Talking into a hush-a-phone which he had plugged into the telephone jack...' - Robert Heinlein, 1940.
Ubiquiti FrontRow Camera Records Your Life
Why be choosy? Just upload your whole life to the Internet, and be done with it.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Current News
Ontario Starts Guaranteed Minimum Income
'Earned by just being born.'
Is There Life In Outer Space? Will We Recognize It?
'The antennae of the Life Detector atop the OP swept back and forth...'
Space Traumapod For Surgery In Spacecraft
' It was a ... coffin, form-fitted to Nessus himself...'
Tesla Augmented Reality Hypercard
'The hypercard is an avatar of sorts.'
A Space Ship On My Back
''Darn clever, these suits,' he murmured.'
Biomind AI Doctor Mops Floor With Human Doctors
'My aim was just not to lose by too much.' - Human Physician participant.
Fuli Bad Dog Robot Is 'Auspicious Raccoon Dog' Bot
Bad dog, Fuli. Bad dog.
Las Vegas Humans Ready To Strike Over Robots
'A worker replaced by a nubot... had to be compensated.'
You'll Regrow That Limb, One Day
'... forcing the energy transfer which allowed him to regrow his lost fingers.'
Elon Musk Seeks To Create 1941 Heinlein Speedster
'The car surged and lifted, clearing its top by a negligible margin.'
Somnox Sleep Robot - Your Sleepytime Cuddlebot
Science fiction authors are serious about sleep, too.
Real-Life Macau or Ghost In The Shell
Art imitates life imitates art.
Has Climate Change Already Been Solved By Aliens?
'I had explained," said Nessus, "that our civilisation was dying in its own waste heat.'
First 3D Printed Human Corneas From Stem Cells
Just what we need! Lots of spare parts.
VirtualHome: Teaching Robots To Do Chores Around The House
'Just what did I want Flexible Frank to do? - any work a human being does around a house.'
Messaging Extraterrestrial Intelligence (METI) Workshop
SF writers have thought about this since the 19th century.
