Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
NEC Billboard Minority Report-Style
NEC is now trying ads that target specific shopper characteristics. The ad signage uses facial recognition software and can identify the shopper's gender (with 85-90% accuracy), ethnicity and approximate age.
(Virtual mannequin appearing in the digital billboards)
"We don't expect the billboard to look back at us, but that is exactly what is happening now," says Marc Rotenberg, the director of the Electronic Privacy Information Center (Epic), a Washington DC-based research centre that aims to protect privacy. "Companies are increasingly impatient to get to us, and once these practices are commonplace it will be hard to reverse them."But NEC insists there is little to fear: "As our system does not store any images – it stores only the analysed results [viewers' age and sex] based on those images – we feel there is no privacy issue."
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Via the Guardian.
Scroll down for more stories in the same category. (Story submitted 10/5/2010)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Communication ")
Huawei Pura X Folding Phattie Phone
Why can't we get more innovative phone configurations?
Positioned Cybertrucks With Free Starlinks WiFi In LA
'Several thousand of them formed the positioning grid on the rubble pile.' Vernor Vinge, 1999.
Will Whales Be Our First Contact?
'He had piloted the Adastra to its first contact with the civilization of another solar system.' - Murray Leinster, 1935.
NYC/Dublin Portal Fails To Meet 'Guardian Of Forever' Standards
I am the Guardian of Forever.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
LLM 'Cognitive Core' Now Evolving
'Their only check on the growth and development of Vulcan 3 lay in two clues: the amount of rock thrown up to the surface... and the amount of the raw materials and tools and parts which the computer requested.'
Has Elon Musk Given Up On Mars?
'There ain't no such thing as a free lunch.'
Bacteria Turns Plastic Into Pain Relief? That Gives Me An Idea.
'I guess there's nobody round this table who doesn't have a Crosswell [tapeworm] working for him in the small intestine.'
When Your Child's Best Friend Is An AI
'Figments of his mind in one sense, of course, for he had shaped them...'
China's Drone Mothership Can Carry 100 Drones
'So the parent drone carries a spotter that it launches...'
Drones Recharge In Mid-Air Like Jets Refuel!
'...nurse drones that would cruise around dumping large amounts of power into randomly selected pods.'
Australian Authors Reject AI Training Of Llama
'It's done with a flip of the third joint of the tentacle on the down beat.'
Is China Mining Helium-3 On The Moon's Farside?
'...for months Grantline bores had dug into the cliff.'
Maybe It's Too Soon To Require Autonomous Mode
'I hope all those other cars are on automatic,' he said anxiously.
Is Agentic AI The Wrong Kind Of Smartness?
'It’s smart enough to go wrong in very complicated ways, but not smart enough to help us find out what’s wrong.'
Heat Waver - The First Ever Combo Solar Collector And Wind Turbine
'...like a spray of tulips mounted fanwise.'
Tesla 'Fleet Response Agents' Bolster FSD Autonomy
'You hate the whole idea that some bored drone pusher in a remote driving centre has got your life... in his hands.'
Mori3 Autonomous Shapeshifting Robot
'My homeland is being threatened by the Replicators. Thus far all attempts to stop them have failed.'
Tesla Seeks 'Tesla Robotaxi' And 'Robobus' Trademarks Ignoring Prior Art
'A robobus had just rolled up to the curb.'
Scary Grid Safety Robots
'The ultimate horror for our paranoid culture...'
Does AI Provide A Way Forward For Talk Therapy
'And there in the next room by the sofa sat a familiar suitcase, that of his psychiatrist Dr. Smile.'
