Interactive Apple Store Has Reactive Walls

The Apple store in Berlin has been designed with special window "walls" that look out onto the public passage. Projectors with images of dancers interact with people passing in front of the store.


(Interactive Apple store in Berlin)

The windows present a similar appearance to the well-known iPod advertisements; they allow everyone passing by to participate in Apple's branding scheme.

The windows provide an interactive opportunity for passersby; anything that makes people dance in the streets must be good.

John Shirley writes about something similar in Freezone, the 1985 cyberpunk classic; consider the reactive wall:

...It started out butch, its walls glassy black; during the concert it went in gaudy drag as the sound-sensitive walls reacted to the music with color streaking, wavelengthing in oscilloscope patterns, shades of blue-white for high end, red and purple for bass and percussion. Reacting vividly, hypnotically to each note.
(Read more about the reactive walls)

Take a look at another example this kind of interactivity at New York Fashion Week 2007 Elle MacPherson Intimates.

Scroll down for more stories in the same category. (Story submitted 11/24/2007)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Culture ")

China Social Credit System Like State-Run Whuffie
'At least there was no mandatory Whuffie check on the monorail platform...' - Cory Doctorow, 2003.

Sex In Driverless Cars? Updated With Video!
'...admirable for petting.' - David H. Keller, 1935.

Xinhua AI Anchor Puts CGI Face To Automated News
'...a congeries of software agents.' - William Gibson, 1996.

Wirewax Watching You Watch, Adjusting Your Experience
'He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better...' - Philip K. Dick, 1964.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Unfurl The Future! Huawei Mate X versus Galaxy Fold
'A paper thin polycarbon screen unfurled silently from the top of the unit and immediately grew rigid.'

Amazon Echo And Google Home Should Have Morality Software
'The Dwoskin Morality Rating-Computer could 'spot the slightest tendency to deviation' from the social norm...'

China Building Robot Wives
'Want a life-companion, a pleasant one?'

China Social Credit System Like State-Run Whuffie
'At least there was no mandatory Whuffie check on the monorail platform...'

Project Soli Radar Gesture Chip Now FCC Approved
'He waved his hand and the circuit switched abruptly.'

Stan, Robot Valet, Will Drag Your Car Away
'He activated the grapple tracks. '

Jibo Home Robot Says Goodbye, Is Killswitched
'It resembles an oyster....'

Johns Hopkins Says Asteroid Deflection Will Be Difficult
'This obelisk is one huge deflector mechanism...'

Fabric Automatically Cools Or Insulates Based On Environment
'...a high-efficiency filter and heat-exchange system.'

Deepfakes From OpenAI GPT-2 Algorithm
'How can you compete with an IBM heavy-duty logomatic analogue?'

John Deere Self-Driving Tractor
'The huge plow... seemed to shake itself - and began to move back southward.'

North Focals Smart Glasses Provide Augmented Reality In Style
'The world ... is drenched in unfamiliar information all the way to the horizon.'

Tesla Driver Caught Napping Behind The Wheel
'Mary Risling settled back for a little nap...'

Hayabusa 2 To Begin Asteroid Mining
'We must dig down, and then doubtless we shall find the metal.'

Ionocraft Drone Powered By Electrohydrodynamic Thrust
'He saw one hiss by him as he rounded the corner, trailing a short whip antenna...'

Purdue Pharma Ready To Profit From OxyContin Use Or Addiction Recovery
'It may be organic damage. It may be permanent. Time'll tell, and only after you are off Substance D for a long while.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.