MS InPrivate Browsing May Cut Off Google's Air Supply

InPrivate Browsing is a nifty new feature of Microsoft's latest version of Internet Explorer (IE). Not coincidentally, this feature will also help Microsoft in their fight with Google, which has not been going well lately.

Google provides about 70% of all the world's search results, giving them the advantage in delivering ads and acquiring knowledge about users. Microsoft delivers a miserable five percent of search results. MS, on the other hand, owns Internet Explorer, which is the web browser choice for about 70% of users.

InPrivate Browsing is a privacy feature that can be enabled by users of MS's IE browser. It controls whether or not the browser saves the history of URLs visited, cookies and other Internet data. It gives users a tool to control how websites (and advertisers!) make use of their browser.

Internet Explorer also comes with built-in selections for in-bar search that cut Google out of the equation. This fights directly with the Foxfire default use of Google as search engine.

One of the key competitive advantages that Google has enjoyed over Microsoft is its ability to correlate important information about specific users. What has the user searched for? What sites has the user visited? What brands does the user like?

Google's recent acquisition of DoubleClick, one of the largest Internet advertising companies, would provide Google with yet another vast storehouse of information about user activity, which they can combine with what is already being tracked by Google's vast network of servers.

Knowledge about users is Google's air supply; without this information, Google's search function loses its specificity. Their ability to provide advertisements that are targeted to a specific user's interests is also endangered. A Google with less information about users is a less usable Google.

Read Internet Explorer 8 To Include 'Stealth' Privacy Mode for more details about InPrivate browsing.

Scroll down for more stories in the same category. (Story submitted 8/27/2008)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 3 )

Related News Stories - (" Computer ")

Tetraplegics Dominate Avatar Races
Well, just speaking brain-to-computer...

IBM's Grain Of Sand Computer
'Our ancestors... thought to make the very sand beneath their feet intelligent...' - Stanislaw Lem, 1965.

Can An Entire Brain Be Simulated In A Computer?
'The miles of relays and photocells had given way to the spongy globe of platinum iridium about the size of the human brain.' - Isaac Asimov, 1941.

Illustris: The Next Generation Of Universe Simulation
'This digital device was ... A machine able literally to contain the Universe Itself...' - Stanislaw Lem, 1965.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Sleeep PRO Earplug For Maximum Rest
'Merton... placed the electrodes of the sleep-inducer on his forehead.'

Inspired By Japan, Nap Pods For Hajj
It's always a good time for a nap.

Amphibio 3D Printed Gill Shirt
'... we can descend and live down there at one of those year-round aquatic resorts.'

How Do You Put An Asteroid Into Earth Orbit? Carefully!
'...she would have to be coaxed by another series of pats into a circular orbit.'

PD Aerospace Space Plane By 2023
'The sleek, tapered space shuttle lay immobile upon the private landing field...'

Foldimate Folds Your Clothes Perfectly
Look ma, my room is clean! I can hear you now.

Robots Help People Get Dressed, As Predicted In 1931
Yes, people of the future, robots will dress you.

International Space Station Leak Plugged - With Finger
'These tag-alongs search out stray leaks.'

Robot Snake Flies, Fights Fires
Just a prototype, but still amazing.

IPAL Chinese Robot Babysitter
'But Nanny is different...'

ZKZM-500 LASER Assault Rifle
'The Iranian reached back into the locker and got a pair of laserifles.'

LA Subway Scanner, As Seen In 'Total Recall'
'I'm afraid to tell you this Mr. Quaid, but you have suffered a schizoed embolism...'

Sion Electric Car Covered With Solar Panels
'It drew its power from six square yards of sunpower screens on its low curved roof.'

PAL-V Liberty Flying Helicopter Car
'...lifted themselves to skimming flight upon whirling helicopters."

Space Drones - UK's Effective Space To Launch Rocket Tugs
'Twenty rocket tugs towed it from its Earth hangar out into space.'

DIY Autonomous Robot Detects Trash
'The search-bug detached itself and rolled forward.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.