Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
TellApart Ads Follow You On The Web
TellApart is retargeting with ads, and you may not even realize it.
Have you ever gone to a site looking for information, and then moved on to other kinds of sites, and then seem the same ads "following you" around on the web? That's retargeting, and it's TellApart's area of expertise.
(Note the retargeted ads)
TellApart uses data it gleans from online retail traffic to predict whether someone who leaves a given website is still a likely customer of that site—or not. People deemed likely to return can be shown ads for the site whenever an opportunity arises on the real-time bidding exchanges used to fill online ad space. "We only get paid when we drive a sale," says Ayzenshtat. "We're confident that this works."Ayzenshtat says the company's algorithms assess site visitors much as a salesperson would in a physical store. "When you walk in, the salesperson develops a profile based on what you're wearing, who you're with, if you have other shopping bags," says Ayzenshtat. "In the online world, the signals are harder to tease out."
To do it, TellApart's servers sift through a tremendous amount of data provided by the online retailers it works with.
At least ads from computer systems aren't following you around in the real world. Yet.
In his 1984 novel Neuromancer, William Gibson writes about a highly sophisticated AI named Wintermute, who is very interested in talking with Case, the novel's main character. Wintermute follows Case:
The phone nearest him rang.
Automatically, he picked it up.
"Yeah?" Faint harmonics, tiny inaudible voices rattling across some orbital link, and then a sound like the wind.
"Wintermute, Case. It's time we talk..." It was a chip voice.
He hung up.On his way back to the lobby... he had to walk the length of the ranked phones. Each rang in turn, but only once, as he passed.
(Read more about Wintermute)
Scroll down for more stories in the same category. (Story submitted 5/15/2011)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 3 )
Related News Stories - (" Culture ")
How Old Are Tesla Designs?
You be the judge.
California Fireman Arrested For Starting Fires
'Fire is bright and fire is clean.' - Ray Brandbury, 1953.
Tether Cryptocurrency Flow Rate US$190Bn Per Day
'Alex did not find it surprising that people... were electronically minting their own cash.' - Bruce Sterling, 1994.
Poul Anderson's 'Brain Wave'
"Everybody and his dog, it seemed, wanted to live out in the country; transportation and communication were no longer isolating factors." - Poul Anderson, 1953.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Mechazilla Arms Catch A Falling Starship, But Check Out SF Landing-ARMS
'...the rocket’s landing-arms automatically unfolded.'
A System To Defeat AI Face Recognition
'...points and patches of light... sliding all over their faces in a programmed manner that had been designed to foil facial recognition systems.'
Robot Hand Separate From Robot
'The crawling, exploring object was V-Stephen's surgeon-hand...'
Hybrid Wind Solar Devices
'...the combined Wind-Suncatcher, like a spray of tulips mounted fanwise.'
Is Optimus Autonomous Or Teleoperated?
'I went to the control room where the three other men were manipulating their mechanical men.'
Robot Masseuse Rubs People The Right Way
'The automatic massager began to fumble gently...'
Solar-Powered Space Trains On The Moon
'The low-slung monorail car, straddling its single track, bored through the shadows on a slowly rising course.'
Drone Deliveries Instead Of Waiters In Restaurants?
'It was a smooth ovoid floating a few inches from the floor...'
Optimus Robot Can Charge Itself
'... he thrust in his charging arm to replenish his store of energy.'
Skip Movewear Arc'teryx AI Pants
'...the terrible Jovian gravity that made each movement an effort.'
'Robovan' Name Already Taken - Elon, Try These
There are alternative names that are probably in the public domain by now.
How Old Are Tesla Designs?
You be the judge.
Is Your Autonomous Tractor Safe?
'The field-minder finished turning the top-soil of a two-thousand-acre field.'
Smart TVs Are Listening!
'You had to live -- did live, from habit that became instinct -- in the assumption that every sound you made was overheard...'
Police Drones In China Would Like To Have A Word With You
''OVERRIDE,' the City Fathers said suddenly, without being asked anything at all.'
Oh Great (Part 2), Fence-Climbing Robots
Please, no stingers.
