Surreal iPhone Ad Video Parody Channels Dick, Heinlein

Take a look at this strange ad video; you'll get another perspective on what it means to upgrade.


(Yes, you want the new iPhone!)

"Upgrade is a story of a young woman who is experiencing an embarrassing malfunction with her older model of the iPhone and is desperately seeking an upgrade," the filmmakers say. "iPhones and similar smartphones are now an integral part of our modern life, and in a way, beginning to alter who we are. To ridicule our addiction to our smartphones, we played out a world where this technological evolution may one day take over us."

The idea of an iPhone implanted directly in your mind is "not so far from the truth," they add, considering the "underlying strangeness of today's world of marketing, innovation, and increasingly virtual reality."

In his excellent 1955 short story The Chromium Fence, Philip K. Dick referred to a neck-phone. However, even earlier, in his creepy 1951 classic The Puppet Masters, Robert Heinlein writes about an audio relay:

The sort of phone my Section uses is not standard; the audio relay is buried surgically under the skin back of my left ear - bone conduction.

From Noka Films and AdWeek; thanks to frolix_8 for the tip.

Scroll down for more stories in the same category. (Story submitted 5/4/2015)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

Rid Thyself Of Ads On The Newsbox
'Can't we scramble that commercial?' - Robert Heinlein, 1941.

Google's Remixed 'Your News Update' ala Heinlein, Clarke, Pohl
'Perhaps we had better use the soundtrack and let it hunt.' Robert Heinlein, 1941.

5G Will Be Crucial Backup For Self-Driving Cars
'... some bored drone pusher in a remote driving centre has got your life in his hands.' - Charles Stross, 2007

Olfactory User Interfaces - Judith Amores Dissertation
Awakened with a whiff of lemon.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Jet-Powered Flying Suits Tested By Navy
'With his motor in operation, he moves like a diver, head foremost...'

Pub Installs Electrified Fence Around Bar
'I start twelve immensely strong wires--naked, not insulated --from a big dynamo...'

What Does A Tesla Full Self-Driving Car See?
'All objects within my panoramic gaze trembled and vibrated like quick motion pictures...'

BioVYZR Is Ready, Anti-Covid19 PAPR Lovers
'Some clad in the insulated space-suits, with their transparent glassite helmets.'

Tesla Will Have Metal Gear Snake Autocoupler, Musk Confirms
'Its motion was so swift, complex, and perfect that at first I did not see it as a machine, in spite of its metallic glitter.'

Starlink Satellites Leading Edge On-Orbit Debris Mitigation
Propulsion-assisted orbital decay, brought to you by SpaceX.

Healight Ultraviolet Endotracheal Device Has Covid-19 Treatment Potential
'He applied the tip of the instrument to the interior of the wound...'

Parents Use AI To See One Last Message From Their Deceased Son
'...what's to keep me from showing face, Man?'

Satoshi Tomizu Creates Pocket Universes And Worldcraft Bubbles In Glass
'The Worldcraft bubble glittered, catching the light...'

Space Hero Inc. Offers Trip To ISS As Reality Show Prize
'This is Elmer Schmitz, presenting to you the finalists in our Aviation Quiz Program...'

I Love Ceiling-Mounted Robots
'Immediately an enormous apparatus fell on to her out of the ceiling...'

Armano Remote Control Excavator
'The bulldozer moved through the... mine... '

OK, NASA 3D Printer Of Food Not Yet Star Trek Food Synthesizer
Maybe not, but we're seeing definite progress.

Kelly Clarkson Show Like Black Mirror '15 Million Merits'
'These people are pieces of software called avatars.'

Salto Jumping Robot Now Sticks Landing!
'Lucky touched the leap knob and the hopper's leg retracted.'

Gyroscopic Median-Straddling Mass Transit Vehicles
'It was among these leviathans that the little gyrocar was daring to thrust its puny self...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.