Surreal iPhone Ad Video Parody Channels Dick, Heinlein
Take a look at this strange ad video; you'll get another perspective on what it means to upgrade.
(Yes, you want the new iPhone!)
"Upgrade is a story of a young woman who is experiencing an embarrassing malfunction with her older model of the iPhone and is desperately seeking an upgrade," the filmmakers say. "iPhones and similar smartphones are now an integral part of our modern life, and in a way, beginning to alter who we are. To ridicule our addiction to our smartphones, we played out a world where this technological evolution may one day take over us."
The idea of an iPhone implanted directly in your mind is "not so far from the truth," they add, considering the "underlying strangeness of today's world of marketing, innovation, and increasingly virtual reality."
In his excellent 1955 short story The Chromium Fence, Philip K. Dick referred to a neck-phone. However, even earlier, in his creepy 1951 classic The Puppet Masters, Robert Heinlein writes about an audio relay:
The sort of phone my Section uses is not standard; the audio relay is buried surgically under the skin back of my left ear - bone conduction.
From Noka Films and AdWeek; thanks to frolix_8 for the tip.
Scroll down for more stories in the same category. (Story submitted 5/4/2015)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Soli Gesture Tech Will Be In Google Pixel 4
'I enjoy watching this way, but - He waved his hand and the circuit switched abruptly.' - Philip K Dick, 1955.
Lost Language Meanings Found By Machine Learning
'The autopilot would need data before it could begin a translation...' - Larry Niven, 1970.
The Future Of Elon Musk's Neuralink
'Cerebral Electromagnetic Emmission Amplification and Relay System — call it artificial telepathy, if you like.' - Richard Meredith, 1969.
BloxVox Mutes Cellphone Convos
'had he not been talking into a hush-a-phone which he had plugged into the telephone jack...' - Robert Heinlein, 1940.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Road Noise Charges Electric Cars With Peugeot Piezoelectric Billboard
''... major cities of Earth have free electrical power conveniently processed from their own noise.'
Unsinkable Metal Latest Gates Obsession
'A metal... light as cork.'
M-Blocks 2.0 Self-Assembling Robots
'Faster the cubes moved...'
NASA 'Broomstick' Recalls SciFi Ideas
'The appearance was enough like a giant witch's broom to justify the nickname.'
Orbital Display's Low Earth Orbit Advertisements
'A vast circle of scarlet stars came up into the greenish desert dusk.'
Neuromorphic Computing Hardare
'He had constructed an organ, a brain, of metal, entirely inorganic and lifeless...'
Vascularized Human Skin 3D Printed
Trillionaires Still Earth-Bound
'I shall never forget the sight... when the yellow gleam of the precious metal appeared under the star dust.'
Digit V2 Bipedal Robot From Agility Robotics
Oh, and now I suppose someone will develop the robotic porch pirate.
3D Printed Dubai Building Is World's Largest
'This thing will start at one end of ...a house and build it complete to the other end, following drawings only.'
Grow Plants On Moon Or Mars!
'In contrast to the airless desolation outside, the interior of this five-acre greenhouse was the one most desirable place to be.'
California Gets Shockwave Rider-Style Avoidance Zones
'It was cheaper to pay the refugees to go without up-to-the-minute equipment.'
Microbot Interstellar von Neumann Explorers
'Evidently they have never had a planet of their own...'
Hail SmartCan! Your Trash Bin Takes Itself Out
'...a waste can twenty feet away stirred into life.'
Finally! Microsoft Surface Neo And Surface Duo Implement Excellent Courier Idea
'Runcible, whose pages were thicker and more densely packed with computational machinery...'
Tap Strap 2 Now With Air Mouse
'He waved his hand and the circuit switched abruptly.'
More SF in the News Stories
More Beyond Technovelgy science news stories