Surreal iPhone Ad Video Parody Channels Dick, Heinlein
Take a look at this strange ad video; you'll get another perspective on what it means to upgrade.
(Yes, you want the new iPhone!)
"Upgrade is a story of a young woman who is experiencing an embarrassing malfunction with her older model of the iPhone and is desperately seeking an upgrade," the filmmakers say. "iPhones and similar smartphones are now an integral part of our modern life, and in a way, beginning to alter who we are. To ridicule our addiction to our smartphones, we played out a world where this technological evolution may one day take over us."
The idea of an iPhone implanted directly in your mind is "not so far from the truth," they add, considering the "underlying strangeness of today's world of marketing, innovation, and increasingly virtual reality."
In his excellent 1955 short story The Chromium Fence, Philip K. Dick referred to a neck-phone. However, even earlier, in his creepy 1951 classic The Puppet Masters, Robert Heinlein writes about an audio relay:
The sort of phone my Section uses is not standard; the audio relay is buried surgically under the skin back of my left ear - bone conduction.
From Noka Films and AdWeek; thanks to frolix_8 for the tip.
Scroll down for more stories in the same category. (Story submitted 5/4/2015)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Realistic Translation With The Waverly Labs Ambassador
'The speech patterns you actually hear decode the brainwave matrix which has been fed into your mind by your Babel fish.' - By Douglas Adams, 1979.
Soli Gesture Tech Will Be In Google Pixel 4
'I enjoy watching this way, but - He waved his hand and the circuit switched abruptly.' - Philip K Dick, 1955.
Lost Language Meanings Found By Machine Learning
'The autopilot would need data before it could begin a translation...' - Larry Niven, 1970.
The Future Of Elon Musk's Neuralink
'Cerebral Electromagnetic Emmission Amplification and Relay System — call it artificial telepathy, if you like.' - Richard Meredith, 1969.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Prototype Robotic Masseur Has The Touch
'The automatic massager began to fumble gently...'
Trash Sorting AI Robot Presages Skynet, Thanks A Lot
Keep your head down, Kyle Reese.
Electric Unicycle Is A Tumblebug
'A tumblebug does not give a man dignity, since it is about the size and shape of a kitchen stool, gyro-stabilized on a single wheel.'
Another Soil Bacterium Eats Plastic
'...the plastic was dissolved before his eyes.'
reLive Memorial Come Back As A Tree
'It was time - time to go again. She touched the leaf. She was wanted.'
Engineered Living Building Materials
'... it was the cheapest building material known.'
Draw Circuits With Conductive Ink
'It's rewiring things... squeezing silver toothpaste in a ribbon along the printed circuitry.'
Arkangel: Automatic Visual Censoring
It's whatever the Party says it is, Winston.
NASA Competition To Design A Bucket Drum For Moon Mining
'There was a heap of discarded ore where Grantline had carted and dumped it...'
Medical Assistant Robot May Roam The Halls Of Hospitals
'Take care, sir.'
No Autonomous Trucks? Wait, What?
'...it resembled conventional human-operated transportation vehicles, but with one exception -- there was no driver's cabin.'
As Big As A Biltong - World's Largest 3D Printer
'Huge and old, it squatted in the center of the settlement park... On the concrete platform... lay a heap of originals to be duplicated.'
Drones Used To Smuggle Contraband Into Prison
'And some mega chip inside so it never runs into anything and no cop ever sees it.'
Are You Ready For Commercial Space Travel?
'It wasn't a pleasant trip; it was a miserable trip on a miserable, undersized tourist rocket...'
Amplified Nerves Lead To Mind-Controlled Prosthetic Hands
'The electrical impulses generated by your brain command everything...'
FlyCroTug Micro Drones Do Heavy Lifting
'It extended three of its tiny arms sideways to lock on...'
More SF in the News Stories
More Beyond Technovelgy science news stories