Advertising Drones Hover Over Traffic In Mexico
A new horror awaits us on America's roads - it's only a matter of time before our open borders allow this catastrophe to wash over us. In Mexico, drones carrying advertisements for Uber pester drivers stuck in traffic.
(Traffic drones in Mexico)
Drivers stuck in traffic in Mexico City lately have found themselves being buzzed by a fleet of sign-toting drones. “Driving by yourself?” some scolded in Spanish. “This is why you can never see the volcanoes”—a reference to the smog that often hovers over the mega-city and obscures two nearby peaks.
It wasn’t exactly a plea for environmentalism, though—it was an ad for UberPOOL, part of Uber’s big push into markets across Latin America. As Bloomberg points out, Uber already does more business in Mexico City than any other city it operates in, and Brazil is its third-largest market after the U.S. and India. Uber sees Latin American countries as generally easier targets for expansion than either of its top two markets.
In the wake of a costly war with Didi Chuxing in China that finally forced Uber to wave a white flag, the company is going back on the offensive. And that, apparently, involves accosting drivers in gridlock with a swarm of drones.
Thankfully, science fiction writers have predicted this disgusting development. We could have tried to avoid it, but at least sf readers have been able to prepare themselves mentally.
Jeff Noon, in his 2000 novel Nymphomation, describes the blurbfly:
The blurbs are the property of the AnnoDomino Co., invented to perpetuate their messages of luck and hope beyond the normal channels.
Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct to the punters.
Blurbs shall stand for Bio-Logical-Ultra-Robotic-Broadcasting-System.
Only the company shall manufacture the blurbs. Other businesses or individuals may purchase blurbs from the Company, pre-loaded with messages and armed to the teeth, for the appropriate price.
I also have to give credit to the inimitable Philip K. Dick, who in his 1964 novel The Simulacra describes a very tiny drone called a "commercial fly" which describes the next logical step for traffic advertising drones (TADs):
Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.
"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.
He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.
The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"
Chic crushed it with his foot.
You've been warned.
Via Technology Review.
Scroll down for more stories in the same category. (Story submitted 10/11/2016)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Hurdl PIXL Wearable Helps Fans Connect With Stars
Like Macross Plus!
Advertising Drones Hover Over Traffic In Mexico
'Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct...' - Jeff Noon, 2000.
Audiobooks - Fastest Growing Format In Publishing
'The public preferred lectons...' - Stanislaw Lem, 1961.
Douglas Adams Your Babel Fish Is Ready - The Pilot By Waverly
'You'll need to have this fish in your ear.' - Douglas Adams, 1979.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Matrix Sentinel Ancestor, The Pipe Inspector Robot From Krakow
Watch out, Keanu!
Auto-Focus Smart Glasses Have Liquid Lenses
'Hufhuf oil held in static tension by an enclosing force field within a viewing tube...'
Robotic Physician Assistant Has Steady 'Hands'
'You turned the screws below and the prongs moved... with caliper slowness, minuteness and precision.'
Roboy 3DPrinted Humanoid Robot
'A robot child that would be reared within the bosom of a human family...'
Robird Flapping Wing Drones Keep Airports Safe
'Mitch heard a rasping, flacketing buzz, like a big insect...'
3D Printed Fashion - Plastirobes And Transdresses
'... dial a new fashion every day!'
Robotic Lawn Mower Powered By Sun, Arduino
'The mower reached the edge of the lawn, clucked to itself like a contented hen...'
Google Perfects 'Blade Runner-style' Photo Details
'Pull back... stop... enhance 57-19...'
Pokerbot Libratus Learns To Lie (Bluff)
'Lying's a vital part of your psychological defense system - you're naked without it!'
Otto Autonomous Robot Trucks Run Into... Legal Snag
'They were automatic trucks such as are used for making deliveries...'
Tiny Drones With Sticky Feet Pollinate Flowers Now
'The Scarab rubbed its hind legs together...'
ThreeForm 3D Scans And Digitally Simulates Customer Fashion
'...A miracle of misapplied engineering caused his own face to appear on the illustrated figures dressed in trooper red.'
CloudFisher - Moroccan Fog Farmers Harvest Moisture From The Air
'That moisture trickles down...'
Piaggio Gita Personal Robot Porter
'Carry his bag... and follow him faithfully...'
Ardu McDuino, Bagpipe Robot
'Rollo sat at the keyboard, prim, inhuman, rigid, twin lenses focused...'
Not Quite Self-Replicating Robots, Franka Emika
'... it shares with mankind the ability to propagate.'
More SF in the News Stories
More Beyond Technovelgy science news stories