Advertising Drones Hover Over Traffic In Mexico

A new horror awaits us on America's roads - it's only a matter of time before our open borders allow this catastrophe to wash over us. In Mexico, drones carrying advertisements for Uber pester drivers stuck in traffic.


(Traffic drones in Mexico)

Drivers stuck in traffic in Mexico City lately have found themselves being buzzed by a fleet of sign-toting drones. “Driving by yourself?” some scolded in Spanish. “This is why you can never see the volcanoes”—a reference to the smog that often hovers over the mega-city and obscures two nearby peaks.

It wasn’t exactly a plea for environmentalism, though—it was an ad for UberPOOL, part of Uber’s big push into markets across Latin America. As Bloomberg points out, Uber already does more business in Mexico City than any other city it operates in, and Brazil is its third-largest market after the U.S. and India. Uber sees Latin American countries as generally easier targets for expansion than either of its top two markets.

In the wake of a costly war with Didi Chuxing in China that finally forced Uber to wave a white flag, the company is going back on the offensive. And that, apparently, involves accosting drivers in gridlock with a swarm of drones.

Thankfully, science fiction writers have predicted this disgusting development. We could have tried to avoid it, but at least sf readers have been able to prepare themselves mentally.

Jeff Noon, in his 2000 novel Nymphomation, describes the blurbfly:

The blurbs are the property of the AnnoDomino Co., invented to perpetuate their messages of luck and hope beyond the normal channels.

Blurbflies are allowd to travel the streets, buzzing their adverts alive and direct to the punters.

Blurbs shall stand for Bio-Logical-Ultra-Robotic-Broadcasting-System.

Only the company shall manufacture the blurbs. Other businesses or individuals may purchase blurbs from the Company, pre-loaded with messages and armed to the teeth, for the appropriate price.

I also have to give credit to the inimitable Philip K. Dick, who in his 1964 novel The Simulacra describes a very tiny drone called a "commercial fly" which describes the next logical step for traffic advertising drones (TADs):

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.

The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"

Chic crushed it with his foot.

You've been warned.

Via Technology Review.

Scroll down for more stories in the same category. (Story submitted 10/11/2016)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Communication ")

I Want My 1928 Telestereo Hologram Now
'Instantly there appeared standing upon the disk, the image of a man...' - Edmond Hamilton, 1928.

Realistic Translation With The Waverly Labs Ambassador
'The speech patterns you actually hear decode the brainwave matrix which has been fed into your mind by your Babel fish.' - By Douglas Adams, 1979.

Soli Gesture Tech Will Be In Google Pixel 4
'I enjoy watching this way, but - He waved his hand and the circuit switched abruptly.' - Philip K Dick, 1955.

Lost Language Meanings Found By Machine Learning
'The autopilot would need data before it could begin a translation...' - Larry Niven, 1970.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

PRAM Solar Powered Satellite Hardware Tested In Orbit
'Our beams feed these worlds energy drawn from... the Sun'

3D Printed Glass Uses Stereolithography Techniques
'All that with glass...'

Science Fiction Helps Young Readers Build Resiliency
'Reading science fiction and fantasy can help readers make sense of the world.'

I Want My 1928 Telestereo Hologram Now
'Instantly there appeared standing upon the disk, the image of a man...'

Memes Now Come From Neural Nets
'Your order said for him to be able to be able to work out twists on the gags in the file...'

Robot Dog Learns To Be Doggy From Real Dogs
'So we took pictures of Guzub making a Three Planets, and I could construct this one to do it exactly right down to the thousandth of a second.'

Unwanted Cruise Ships Huddle Together Out At Sea
'On the screen they passed in an endless, boundaryless flood of green specks...'

Sono Sion Electric Car Charges As You Drive
'It drew its power from six square yards of sunpower screens on its low curved roof.'

News Mood Filter Web Extension
'He adjusted the n, the r and b knobs, and hopefully anticipated a turn for the better...'

Fetal Lamb Rests In Artificial Womb
'... stewing warm on their cushion of peritoneum and gorged with blood-surrogate and hormones, the foetuses grew and grew...'

MIT Wants To Catch Interstellar Visitors
'INVESTIGATE MYSTERIOUS OBJECT ENTERING NEW CALEDONIA SYSTEM FROM NORMAL SPACE'

AutoX Sets Up Asia's Largest Robotaxi Center
'The robot cab seemed to know where it was going and, no doubt, the master machine from which it received its signals knew.'

E - Ink's Automatic Self Styling Color-Changing Dress
'The racks of gowns itched and quivered, their colors running into blurred pools.'

Soft Robots Use Kirigami Piezoelectric Sensor Skin
'A worthy opponent was the golem.'

Bosch Smartglasses Laser Paints AR Image On Your Retina
'Soon we'll be testing a system that projects directly on the retina of the eye.'

Maybe We Could Hibernate Until The Covid-19 Pandemic's End
'Cold-rest was a common last resort therapy for functional psychoses.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.