Hurdl PIXL Wearable Helps Fans Connect With Stars

Hurdl PIXl is trying to change the way you experience concerts.


(Hurdl PIXl wearable)

Anyone who watched the Country Music Awards this past week may have noticed some interesting lighting in the audience. Thanks to some small RF-controlled LEDs called PIXLs, fans became part of the show when the wearables were illuminated based on the user's support for vets or their military status.

Hurdl is looking to change up the event-going experience by turning fans into real-time illuminated communities. The wristworn LEDs can be made to display up to 16 million different colors depending on certain user characteristics, such as gender, birthdays, and relationship status.

The experience begins with fans firing off an activation SMS after receiving their PIXL, and then receiving a series of questions particular to that event in response. Their answers to these questions are then stored in Hurdl's database and used by the event organizers to light up single fans or entire groups throughout the show as they see fit.

This was demonstrated at the Country Music Awards by illuminating veterans, but other examples include lighting up fans who love a particular song, a certain sports team or have a certain relationship status.

Fans of the 1994 anime Macross Plus may recall that Sharon Apple, the virtual idol singer, provides special bracelets to people who view her concerts. The bracelets provide direct feedback on their emotional state during each concert.



(Emotion-sensing bracelet from Macross Plus)

Via hurdl; I'm pretty sure I saw this from @ILoveMyPebble.

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