Projection Commercials: Extreme Plasma Television
X3D Technologies has created a projection system for three-dimensional product advertisements. The system was recently demonstrated at the International Nightlife, Bar Beverage and Food convention in Las Vegas earlier this month. The system was used to project a "virtual beer" that appeared to sit right on the bar in front of patrons.
(See 50" plasma Virtual-Reality X3D Displays)
Until recently, 3D displays required special goggles; high-end laptop computers have recently appeared with 3D displays that can be interpreted without special eyewear. Here's how it works:
"X3D takes an off-the-shelf plasma screen television, removes the front layer of glass and inserts a grid of red and green filters separated by opaque lines on top of the screen's pixels.
The filters are spaced so that light rays leaving a certain pixel pass through a green filter to get to one eye, but a red filter to get to the other eye. The spacing is based on a measurement of the average distance between a pair of eyes. Software then splits the video to be projected into two slightly different images, one blocked by the red filter, one by the green.
(See 3D LCD Panel Ads Output Virtual Drinks)
Myles Owens, chief executive officer of X3D, says that he dreams of the day when this technology will find its way into the homes of ordinary consumers. "We continue to strive for broadcasting 3D content. That is the future of advertising," he says.
Alfred Bester, author of the award-winning novel The Stars My Destination, has already seen this future, and has walked right through it. In his 1974 novel The Computer Connection he writes about exactly the same system of three-dimensional advertising - he calls the ads projection commercials. And yes, he puts this technology to use in the same place, a pub.
The X3D system has other applications; it can also be used in the medical field. A doctor can plan surgical interventions with 3D models using real three-dimensional visualizations created from MRI data.
Scroll down for more stories in the same category. (Story submitted 3/23/2004)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
LG Rollable Version Of Niven's Poster TV
'A television that unrolled like a poster.' - Larry Niven, 1976.
Foldable Galaxy Phones, I Swear They're Coming (Maybe)
Apparently, it is very hard to do. We've been patient, though.
WatchSense Perfect For Fat-Fingered Smartwatch Owners
'Now all you had to do was wave your hand in the general direction of the components...' - Douglas Adams, 1979.
Transparent OLED TV By Panasonic
It's the look of things to come.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Fungi-Infused Concrete Repairs Itself
'I noticed that curious mottled knots were forming, indicating where the room had been strained and healed faultily.'
Shiftwear Display Shoes
'He unlaced her shoe and glanced at its readout.'
NASA SEXTANT First With X-Ray Nav In Space
'You need at least four beacons for an accurate fix.'
GM Introduces Cruise AV With No Steering Wheel
'How about the steering wheel?' ... 'I do not need one.'
Subsurface Martian Ice Slabs Piece Of Cake For Miners
'One shy little fellow with bloodshot eyes of old-time drillman stood up. 'I'm an ice miner,' he said.'
LG Rollable Version Of Niven's Poster TV
'A television that unrolled like a poster.'
Multi-Robot Farming On Highly Sloped Land
High Plains, indeed.
Aeolus Robot Brings Jetson's Rosie Closer
Domestic duties, robotically performed.
Sony's New, Cuter Aibo Robot Puppy
Engineered to be adorable.
Earth-1 Transformer Gundam Car
Is it a Gundam? Or maybe a Transformer.
Self-Driving Domino's Pizza Car
Yes, but can it negotiate entry at your Burbclave?
I Want Massive Space Freighters!
Ah, the space freighters of old.
When Will The Feds Ban Human Drivers?
'The first laws came out forcing the old machines off the highways...'
Our World Formed In A Bubble?
'The Worldcraft bubble glittered, catching the light...'
Will You Live To See EM Pulse Scattering By Ships Nearing Light Speed?
'...half a million kilometers away, the Stardrive went on.'
Jabil Integrated Textile Heart Monitoring
'Della's first present was an imipolex sweatshirt called a heartshirt…'
More SF in the News Stories
More Beyond Technovelgy science news stories