 |
Projection Commercials: Extreme Plasma Television
X3D Technologies has created a projection system for three-dimensional product advertisements. The system was recently demonstrated at the International Nightlife, Bar Beverage and Food convention in Las Vegas earlier this month. The system was used to project a "virtual beer" that appeared to sit right on the bar in front of patrons.
(See 50" plasma Virtual-Reality X3D Displays)
Until recently, 3D displays required special goggles; high-end laptop computers have recently appeared with 3D displays that can be interpreted without special eyewear. Here's how it works:
"X3D takes an off-the-shelf plasma screen television, removes the front layer of glass and inserts a grid of red and green filters separated by opaque lines on top of the screen's pixels.The filters are spaced so that light rays leaving a certain pixel pass through a green filter to get to one eye, but a red filter to get to the other eye. The spacing is based on a measurement of the average distance between a pair of eyes. Software then splits the video to be projected into two slightly different images, one blocked by the red filter, one by the green.
(See 3D LCD Panel Ads Output Virtual Drinks)
Myles Owens, chief executive officer of X3D, says that he dreams of the day when this technology will find its way into the homes of ordinary consumers. "We continue to strive for broadcasting 3D content. That is the future of advertising," he says.
Alfred Bester, author of the award-winning novel The Stars My Destination, has already seen this future, and has walked right through it. In his 1974 novel The Computer Connection he writes about exactly the same system of three-dimensional advertising - he calls the ads projection commercials. And yes, he puts this technology to use in the same place, a pub.
The X3D system has other applications; it can also be used in the medical field. A doctor can plan surgical interventions with 3D models using real three-dimensional visualizations created from MRI data.
Scroll down for more stories in the same category. (Story submitted 3/23/2004)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Display ")
'Princess Leia Project' Images That Float In The Air
Help me, Daniel Smalley; you're our only hope.
LG Rollable Version Of Niven's Poster TV
'A television that unrolled like a poster.' - Larry Niven, 1976.
Foldable Galaxy Phones, I Swear They're Coming (Maybe)
Apparently, it is very hard to do. We've been patient, though.
WatchSense Perfect For Fat-Fingered Smartwatch Owners
'Now all you had to do was wave your hand in the general direction of the components...' - Douglas Adams, 1979.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Current News
Elon Musk Seeks To Create 1941 Heinlein Speedster
'The car surged and lifted, clearing its top by a negligible margin.'
Somnox Sleep Robot - Your Sleepytime Cuddlebot
Science fiction authors are serious about sleep, too.
Real-Life Macau or Ghost In The Shell
Art imitates life imitates art.
Has Climate Change Already Been Solved By Aliens?
'I had explained," said Nessus, "that our civilisation was dying in its own waste heat.'
First 3D Printed Human Corneas From Stem Cells
Just what we need! Lots of spare parts.
VirtualHome: Teaching Robots To Do Chores Around The House
'Just what did I want Flexible Frank to do? - any work a human being does around a house.'
Messaging Extraterrestrial Intelligence (METI) Workshop
SF writers have thought about this since the 19th century.
Nanorobots Roam Your Bloodstream, Cleaning It
Too bad they won't have lasers, though...
Galini 3D Printed Sleeping Pod Tiny Houses
'The houses are prefabricated units...'
MIT Boffins Create Psychopath AI On Purpose
There's a lesson in this for neural net AI engineers everywhere.
Skin Electronics 3D Printed
'June's body is a tracery of lambent lines, like some arcane capillary circuitry...'
Artificial Sensory Neurons For Prosthetics, Robots
Great for humans and robots!
China Uses Artificial Intelligence To Grade Student Papers
Looks like the City Fathers are starting to take over China's education system.
Electronic Tongues Will Rule The Kitchen
'Install taste buds in the end of one tentacle...'
Self-Healing Circuits From Carnegie Mellon
'It even had an inter-skin layer of gum that could seal the punctures...'
Swarm Of Mindless Robots Works Together
'Very tiny pseudo insects that... can unite to form a superordinate system.'
