 |
Projection Commercials: Extreme Plasma Television
X3D Technologies has created a projection system for three-dimensional product advertisements. The system was recently demonstrated at the International Nightlife, Bar Beverage and Food convention in Las Vegas earlier this month. The system was used to project a "virtual beer" that appeared to sit right on the bar in front of patrons.
(See 50" plasma Virtual-Reality X3D Displays)
Until recently, 3D displays required special goggles; high-end laptop computers have recently appeared with 3D displays that can be interpreted without special eyewear. Here's how it works:
"X3D takes an off-the-shelf plasma screen television, removes the front layer of glass and inserts a grid of red and green filters separated by opaque lines on top of the screen's pixels.The filters are spaced so that light rays leaving a certain pixel pass through a green filter to get to one eye, but a red filter to get to the other eye. The spacing is based on a measurement of the average distance between a pair of eyes. Software then splits the video to be projected into two slightly different images, one blocked by the red filter, one by the green.
(See 3D LCD Panel Ads Output Virtual Drinks)
Myles Owens, chief executive officer of X3D, says that he dreams of the day when this technology will find its way into the homes of ordinary consumers. "We continue to strive for broadcasting 3D content. That is the future of advertising," he says.
Alfred Bester, author of the award-winning novel The Stars My Destination, has already seen this future, and has walked right through it. In his 1974 novel The Computer Connection he writes about exactly the same system of three-dimensional advertising - he calls the ads projection commercials. And yes, he puts this technology to use in the same place, a pub.
The X3D system has other applications; it can also be used in the medical field. A doctor can plan surgical interventions with 3D models using real three-dimensional visualizations created from MRI data.
Scroll down for more stories in the same category. (Story submitted 3/23/2004)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Display ")
A New Way To Run Into Things
'He made an adjustment, pointed the tube at the wall beside Etzwane, and projected a cone of light.' - Jack Vance, 1971.
Unfurl The Future! Huawei Mate X versus Galaxy Fold
'A paper thin polycarbon screen unfurled silently from the top of the unit and immediately grew rigid.' - William Gibson, 1986.
North Focals Smart Glasses Provide Augmented Reality In Style
'The world ... is drenched in unfamiliar information all the way to the horizon.' - Charles Stross, 2007.
Do You Still Want A Folding Screen Phone?
'A paper thin polycarbon screen unfurled...' - William Gibson, 1986.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Current News
Road Noise Charges Electric Cars With Peugeot Piezoelectric Billboard
''... major cities of Earth have free electrical power conveniently processed from their own noise.'
Unsinkable Metal Latest Gates Obsession
'A metal... light as cork.'
M-Blocks 2.0 Self-Assembling Robots
'Faster the cubes moved...'
NASA 'Broomstick' Recalls SciFi Ideas
'The appearance was enough like a giant witch's broom to justify the nickname.'
Orbital Display's Low Earth Orbit Advertisements
'A vast circle of scarlet stars came up into the greenish desert dusk.'
Neuromorphic Computing Hardare
'He had constructed an organ, a brain, of metal, entirely inorganic and lifeless...'
Vascularized Human Skin 3D Printed
Hey Fishboy!
Trillionaires Still Earth-Bound
'I shall never forget the sight... when the yellow gleam of the precious metal appeared under the star dust.'
Digit V2 Bipedal Robot From Agility Robotics
Oh, and now I suppose someone will develop the robotic porch pirate.
3D Printed Dubai Building Is World's Largest
'This thing will start at one end of ...a house and build it complete to the other end, following drawings only.'
Grow Plants On Moon Or Mars!
'In contrast to the airless desolation outside, the interior of this five-acre greenhouse was the one most desirable place to be.'
California Gets Shockwave Rider-Style Avoidance Zones
'It was cheaper to pay the refugees to go without up-to-the-minute equipment.'
Microbot Interstellar von Neumann Explorers
'Evidently they have never had a planet of their own...'
Hail SmartCan! Your Trash Bin Takes Itself Out
'...a waste can twenty feet away stirred into life.'
Finally! Microsoft Surface Neo And Surface Duo Implement Excellent Courier Idea
'Runcible, whose pages were thicker and more densely packed with computational machinery...'
Tap Strap 2 Now With Air Mouse
'He waved his hand and the circuit switched abruptly.'
