 |
Projection Commercials: Extreme Plasma Television
X3D Technologies has created a projection system for three-dimensional product advertisements. The system was recently demonstrated at the International Nightlife, Bar Beverage and Food convention in Las Vegas earlier this month. The system was used to project a "virtual beer" that appeared to sit right on the bar in front of patrons.
(See 50" plasma Virtual-Reality X3D Displays)
Until recently, 3D displays required special goggles; high-end laptop computers have recently appeared with 3D displays that can be interpreted without special eyewear. Here's how it works:
"X3D takes an off-the-shelf plasma screen television, removes the front layer of glass and inserts a grid of red and green filters separated by opaque lines on top of the screen's pixels.The filters are spaced so that light rays leaving a certain pixel pass through a green filter to get to one eye, but a red filter to get to the other eye. The spacing is based on a measurement of the average distance between a pair of eyes. Software then splits the video to be projected into two slightly different images, one blocked by the red filter, one by the green.
(See 3D LCD Panel Ads Output Virtual Drinks)
Myles Owens, chief executive officer of X3D, says that he dreams of the day when this technology will find its way into the homes of ordinary consumers. "We continue to strive for broadcasting 3D content. That is the future of advertising," he says.
Alfred Bester, author of the award-winning novel The Stars My Destination, has already seen this future, and has walked right through it. In his 1974 novel The Computer Connection he writes about exactly the same system of three-dimensional advertising - he calls the ads projection commercials. And yes, he puts this technology to use in the same place, a pub.
The X3D system has other applications; it can also be used in the medical field. A doctor can plan surgical interventions with 3D models using real three-dimensional visualizations created from MRI data.
Scroll down for more stories in the same category. (Story submitted 3/23/2004)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Display ")
Unfurl The Future! Huawei Mate X versus Galaxy Fold
'A paper thin polycarbon screen unfurled silently from the top of the unit and immediately grew rigid.' - William Gibson, 1986.
North Focals Smart Glasses Provide Augmented Reality In Style
'The world ... is drenched in unfamiliar information all the way to the horizon.' - Charles Stross, 2007.
Do You Still Want A Folding Screen Phone?
'A paper thin polycarbon screen unfurled...' - William Gibson, 1986.
'Princess Leia Project' Images That Float In The Air
Help me, Daniel Smalley; you're our only hope.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Current News
'Metallic Wood' Strong Like Titanium, Floats In Water
'A metal... light as cork and stronger than steel...'
Seabreacher, H.G. Winter's 1939 Torpoon
'Ken lay full-length in the padded body compartment, his feet resting on the controlling bars of the directional planes, hands on the torpoon's engine levers.'
Abundant Robotics Autonomous Apple Harvester Robot
'... little machines, that went from plant to plant... cutting off the ripe fruit.'
Charging An Electric Car In 2019 (Video), 1912 (Photo) And 1894 (Fiction)
'Recharge the batteries... in almost every town and village...'
Japan Uses Explosives On Asteroid
'...a tiny, rocket-powered projectile, drove towards the mysterious bulk. It hit, exploding into a cloud of incandescent vapour.'
Get Your Speeder Flying Motorcycle From Jetpack Aviation
'The flycycles were miracles of compact design.'
FLIR Black Hornet 3 Palm-sized Drone
These drones can provide situational awareness beyond visual line-of-sight capability.
Dockworkers Protest Driverless Trucks
'It resembled conventional human-operated transportation vehicles, but with one exception -- there was no driver's cabin.'
Flying Car Concept By Kash Sirinanda
'Each one consists of a hub with many tiny spokes... On the end is a squat foot, rubber tread on the bottom...'
Unfurl The Future! Huawei Mate X versus Galaxy Fold
'A paper thin polycarbon screen unfurled silently from the top of the unit and immediately grew rigid.'
Amazon Echo And Google Home Should Have Morality Software
'The Dwoskin Morality Rating-Computer could 'spot the slightest tendency to deviation' from the social norm...'
China Building Robot Wives
'Want a life-companion, a pleasant one?'
China Social Credit System Like State-Run Whuffie
'At least there was no mandatory Whuffie check on the monorail platform...'
Project Soli Radar Gesture Chip Now FCC Approved
'He waved his hand and the circuit switched abruptly.'
Stan, Robot Valet, Will Drag Your Car Away
'He activated the grapple tracks. '
Jibo Home Robot Says Goodbye, Is Killswitched
'It resembles an oyster....'
