A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Projection Commercials: Extreme Plasma Television
X3D Technologies has created a projection system for three-dimensional product advertisements. The system was recently demonstrated at the International Nightlife, Bar Beverage and Food convention in Las Vegas earlier this month. The system was used to project a "virtual beer" that appeared to sit right on the bar in front of patrons.
(See 50" plasma Virtual-Reality X3D Displays)
Until recently, 3D displays required special goggles; high-end laptop computers have recently appeared with 3D displays that can be interpreted without special eyewear. Here's how it works:
"X3D takes an off-the-shelf plasma screen television, removes the front layer of glass and inserts a grid of red and green filters separated by opaque lines on top of the screen's pixels.
The filters are spaced so that light rays leaving a certain pixel pass through a green filter to get to one eye, but a red filter to get to the other eye. The spacing is based on a measurement of the average distance between a pair of eyes. Software then splits the video to be projected into two slightly different images, one blocked by the red filter, one by the green.
(See 3D LCD Panel Ads Output Virtual Drinks)
Myles Owens, chief executive officer of X3D, says that he dreams of the day when this technology will find its way into the homes of ordinary consumers. "We continue to strive for broadcasting 3D content. That is the future of advertising," he says.
Alfred Bester, author of the award-winning novel The Stars My Destination, has already seen this future, and has walked right through it. In his 1974 novel The Computer Connection he writes about exactly the same system of three-dimensional advertising - he calls the ads projection commercials. And yes, he puts this technology to use in the same place, a pub.
The X3D system has other applications; it can also be used in the medical field. A doctor can plan surgical interventions with 3D models using real three-dimensional visualizations created from MRI data.
Scroll down for more stories in the same category. (Story submitted 3/23/2004)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
Augmented Reality Book Covers Reveal The Inner Book
'The E-paper holograms leaped from lurid covers...' - Greg Bear, 2003.
TCL CSOT 17-Inch Printed OLED Scrolling Display
'..a wide sheet of clear material suddenly flared with light and swirling colour.' - EC Tubb, 1958.
Looking Glass Display Good Enough For Science Fiction, Fantasy
'The figure seemed to be swimming toward the surface.' - Roger Zelazny, 1981.
LG Wing Twisting Smartphone Might Be Fun
'A polycarbon screen unfurled...' - William Gibson, 1986.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Wearable Energy Harvester
'... he had tightened the chest to gain maximum pumping action from the motion of breathing.'
Drones Participate In Buddhist Rites
'...a prayer wheel swung into view and began spinning at a furious pace.'
Anna Indiana AI Singer-Songwriter
'She is a personality-construct, a congeries of software agents'
Video Manicuring ala Schismatrix
'The program raced up the screen one scan line at a time'
'Feel the AGI' OpenAI Leader Now OpenWorship
'And are all the people willing to be governed by a machine?'
NASA Tests Prototype Europa Lander
Why have legs if they don't walk around?
Tailsitter Drone Aircraft For SAR
'...it was so easy for me to remain motionless in midair.'
Forward CarePod The AI Doctor's Office
'It's an old model,' Rawlins said. 'I'm not sure what to do.'
Mika The Robot-Boss
'the robot-boss was busy at the lip of the new lode instructing and egging the men on to greater speed...'
Yamaha Motoroid 2 No Handlebars Self-Balancing Motorcycle
'He rode the bike with an intense lack of physical grace...'
San Francisco Autobus
'THE autobus turned silently down the wide street...'
Should Your Car Decide If You Can Drive?
'Okay. Maybe the car was right...'
Lucid Dreams On Demand From Prophetic and Card79
'the peeper did not operate by virtue of its machinery alone, but by the reaction of the brain and the body of its user...'
Honda UNI-ONE Hands-Free Wheelchair Follows 100 Year-Old Design
'Noiselessly, on rubber-tired wheels, they journeyed...'
EBS-260 Handjet Free Hand Dot Matrix Printer
'McKie held a chalf-memory stick over the dusted surface.'
Sensitive, Soft Robot Skin
'...tinted material that had all the feel and appearance of human flesh and epidermis.'
More SF in the News Stories
More Beyond Technovelgy science news stories