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"Conspiracy theories are big because they're comforting. Any conspiracy is infinitely less multiplex than the real deal, which is multiplex to the point of being unknowable."
- William Gibson
 |
| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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news articles:
- Projection Commercials: Extreme Plasma Television
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| BookTrack Adds Sound To Books |
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'If you're one of those rarities who haven't attended a rocket-polo "carnage", let me tell you it's a colorful affair.'
'They filed clumsily into the battleroom, like children in a swimming pool for the first time, clinging to the handholds along the side.'
'a walking balloon proceeded with long strides of its aluminum legs...'
'There was nowhere on the planet where science and technology could not provide one with a comfortable home...'
'Most men updated their PIP on New Year's Day...'
'...a misshapen, many-tentacled thing about twice the size of a man.'
