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"Cyberspace is a metaphor that allows us to grasp this place where since about the time of the second world war we've increasingly done so many of the things that we think of as civilization."
- William Gibson

Projection Commercials  
  A three-dimensional advertisement that is placed in your path in a public place like a bar.  

As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.

Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.

At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.

"Where are we drinking?"

"The Passionate Input. I'll show you."

It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar.

From The Computer Connection, by Alfred Bester.
Published by Berkeley Publishing in 1974
Additional resources -

The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.

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Additional resources:
  More Ideas and Technology from The Computer Connection
  More Ideas and Technology by Alfred Bester
  Tech news articles related to The Computer Connection
  Tech news articles related to works by Alfred Bester

Projection Commercials-related news articles:
  - Projection Commercials: Extreme Plasma Television

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