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"We're about 20 minutes away from the point where Clarke's law kicks in and technology becomes indistinguishable from magic."
- Peter Watts
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| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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news articles:
- Projection Commercials: Extreme Plasma Television
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| Narrative Science And Phil Dick's Homeostatic Newspaper |
| BookTrack Adds Sound To Books |
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'What would you do,' Eric asked the robot cabdriver, 'if your wife had turned to stone, your best friend were a toad, and you had lost your job?'
'those suits they wear -- call them 'stillsuits' -- that reclaim the body's own water...'
'Now, except for weight and heat, the same conditions prevail in this chamber as in space.'
'there were so many worms and counterworms loose in the data-net...'
'Now, look, let's start with the three fundamental Rules of Robotics...'
'..the synthetic intellects at the Place of Knowledge had far outstripped the minds of men.'
'But after washing and drying clothes had to be smooth - free from fine lines and wrinkles ...'
