Google AdCense Improves Olfactory Relevancy
Google AdCense is now available in a beta release. AdCense computers look at the advertising content on your site, focus on the keywords used in the text and graphic images and deliver a relevant and vaguely agreeable odor.
The new service is intended to improve the experience of most computer users by providing relevant olfactory content. Typically, the way a computer smells has nothing to do with the content presented on the screen. Studies show that increased relevancy results in more satisfied users and improved pay per click advertising.
Science fiction fans will of course recall the odalarm by Frank Herbert, which wakes you up with an appropriate odor. See also last week's Science Fiction in the News article Frank Herbert's Odalarm - A Scent-Based Alarm Clock.
A Google Challenge was issued in late 2002; a team was formed of the best entrants. After coding diligently for 8 months, non-technical people in focus groups were asked to press their noses to CRTs and LCD flat panels displays and describe their experience. The most common response from participants was "sorta smelled like ozone." Noting that people like fresh scents, developers pressed on. A brief success was made with the smell of peanut butter and jelly, but it appeared to function only on "Bring Your Child to Work" day.
Google insiders reluctantly revealed that initially it was hoped that AdScents could be delivered. However, given the difficulty of delivering identifiable, verifiable odors to every computer without additional hardware, this was abandoned. Also, it was realized that this would be very difficult to internationalize.
Finally, developers made use of a combination of downloaded software utilities that would overclock and even hyperclock a computer's CPU, causing small amounts of magic smoke to escape. This, combined with other odors emitted by heavily taxed hard disk drives (using the same technique once used to get drum hard drives to "walk"), would create a small but usable set of vaguely pleasant odors. Thus, AdCense was born.
Why hasn't this program advanced past the beta stage? Cynics point out that rich media online advertising both delays content download and grotesquely interrupts the user's experience; they stink and there's nothing you can do about it.
Happy April Fool's Day!
Scroll down for more stories in the same category. (Story submitted 4/1/2004)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
Related News Stories -
Is There A Subterranean Ocean?
'A vast, limitless expanse of water, the end of a lake if not of an ocean, spread before us, until it was lost in the distance.'- Jules Verne, 1864.
The Robotic Shopping Cart Of The Future
'...the machine would carry his bag in its soft plastic jaws and follow him as faithfully as a well-trained hound.'- John Brunner, 1975.
Arctic Resource Jackpot An Old Wish
By inducing climate change, new resources are revealed.
Marie Curie's Papers Still Radioactive
And the half-life of radium's most common isotope is 1,601 years.
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
LaWS Laser Can Take Out Rogue Drones
Looks like a weapon for the Runaway squad!
Moon Express Lunar Robot Mining: Shine On, Harvest Moon
'The bulldozer moved through the lunar strip mine... '
Liquid Body Armor For TALOS Exoskeleton
'... instantly became rigid all over when something struck it...'
Hyperloop One Video Shows It Works!
'Complete evacuation of the interior of the tubes [and] a wave that provides the new propulsive energy for the cars...'
Chairless Chair Exoskeleton By Sapetti
'Earth's scientists... devised rigid metallic clothing...'
Publishing Technologies In Science Fiction
Well, this should be enough references to start...
Russia Working On Military Exoskeletons
'Вы похожи на большую стальную гориллу...'
3D Printed Bionic Chinese Skin
Your skin is ready!
Flexup Tire Design Good For Tumblebugs
'Each spoke telescopes into five sections.'
3D Printed Graphene Aerogel - So Light!
'... light as cork and stronger than steel...'
Asteroid Deflection With DART
'This obelisk is one huge deflector mechanism...'
Translate One2One From IBM's Watson Your Communication Solution
'It then excretes into the mind of its carrier a telepathic matrix...'
News Now Philip K. Dick's Bailiwick
'A vast complex electronic organism... responsible to no one...'
Autonomous BADGER Robot Drilling Machine
'The compacted matter... makes a better tunnel lining than concrete, don't you think?'
TALOS Exoskeleton Development Proceeding
'Suited up, you look like a big steel gorilla...'
Autonomous Robots Navigate Like Rats
'Out of warrens in the wall, tiny robot mice darted.'
More SF in the News Stories
More Beyond Technovelgy science news stories