Meth Coffee Now The Coffiest
Meth Coffee, an edgily-named coffee company based in San Francisco, opened for business yesterday with its own special brew of super-caffeinated coffee.
Meth Coffee, described on the company website as "a volatitherapeutic beverage," is a blend of Arabian and South American coffee beans with a "dusting" of yerba mate. Yerba mate is a natural stimulant made from Ilex paraguariensis, a species of holly native to subtropical Argentina, Paraguay, Uruguay and Brazil. Mate is prepared by steeping the dried leaves in hot water; its flavor is compared to that of green tea.
Mate contains xanthines, which are alkaloids in the same general family as caffeine, theophylline and theobromine (well-known stimulants also found in coffee and chocolate). Mate seems to have physiological effects that are different from coffee; it appears to create a mental state of wakefulness and alertness, but without some of the negative effects of caffeine (like heart palpitations and anxiety).
(Yerba Mate leaves)
Science fiction enthusiasts may recall coffiest, the wonderfully profitable beverage from the prescient 1952 novel on the future of advertising - The Space Merchants by Frederik Pohl and CM Kornbluth. It also contains a special alkaloid:
"...here's what makes this campaign great in my estimation - each sample of Coffiest contains three milligrams of a simple alkaloid. Nothing harmful. But definitely habit-forming. After ten weeks the customer is hooked for life..."
(Read more about coffiest)
Hmmm, there might be more to this Meth Coffee than meets the eye...
If you are interested in futuristic beverages, consider
Read more about Meth Coffee here and at the Meth Coffe website; more details about yerba mate are also available.
Scroll down for more stories in the same category. (Story submitted 1/11/2007)
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