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"It is change ... that is the dominant factor in society today... the world as it will be. This means that ... every man must take on a science fictional way of thinking.""
- Isaac Asimov

Coffiest  
  It's coffee that you can't live without.  

The connections to tobacco and nicotine are obvious; I particularly like the sales jargon that complements this sort of statement perfectly.

"...here's what makes this campaign great in my estimation - each sample of Coffiest contains three milligrams of a simple alkaloid. Nothing harmful. But definitely habit-forming. After ten weeks the customer is hooked for life. It would cost him at least five thousand dollars for a cure, so it's simpler for him to go right on drinking Coffiest - three cups with every meal and a pot beside his bed at night, just as it says on the jar."
From The Space Merchants, by Frederik Pohl (w/CM Kornbluth).
Published by St. Martin's Press in 1952
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Additional resources:
  More Ideas and Technology from The Space Merchants
  More Ideas and Technology by Frederik Pohl (w/CM Kornbluth)
  Tech news articles related to The Space Merchants
  Tech news articles related to works by Frederik Pohl (w/CM Kornbluth)

Coffiest-related news articles:
  - Meth Coffee Now The Coffiest

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