Science Fiction Dictionary
A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

 

Ford's In-Car Ads From Billboards

When I was just a lad admiring their Mustang convertibles, Ford had the following slogan: Ford Has A Better Idea (tm).

This time, I'm not so sure.

Ford has apparently patented a system that equips cars with sensors that can read billboards, scanning signs of all kinds, and then display relevant advertising messages inside your car on the dashboard display.

I'm pretty sure Philip K. Dick had a nightmare of similar proportions. In his 1964 novel The Simulacra, Dick envisions ads as annoying insects - commercial flies - that come right inside your car:

Something sizzled to the right of him. A commercial, made by Theodorus Nitz, the worst house of all, had attached itself to his car.

"Get off," he warned it. But the commercial, well-adhered, began to crawl, buffeted by the wind, toward the door and the entrance crack. It would soon have squeezed in and would be haranguing him in the cranky, garbagey fashion of the Nitz advertisements.

He could, as it came through the crack, kill it. It was alive, terribly mortal: the ad agencies, like nature, squandered hordes of them.

The commercial, flysized, began to buzz out its message as soon as it managed to force entry. "Say! Haven't you sometimes said to yourself, I'll bet other people in restaurants can see me! And you're puzzled as to what to do about this serious, baffling problem of being conspicuous, especially-"

Chic crushed it with his foot.

You might enjoy (or you might not enjoy) some of these proposed technologies:

Scroll down for more stories in the same category. (Story submitted 5/3/2021)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Culture ")

John Lennon Would Have Loved Auto-Tune - Paul McCartney
'It is the perfect voice.' Bernard Brown, 1931.

Reading Ancient Records Of Humanity, With AI's Help
'You could never consult Archival Records in a straightforward manner.' - Frank Herbert, 1984.

Amazen ZenBooth Dispenses Serenity At Amazon
'That's what I get for dialing zen, Joe said to himself.' - Philip K. Dick, 1969.

Ford's In-Car Ads From Billboards
'It would soon squeeze in and harangue him in the cranky, garbagey fashion of the Nitz advertisements.' Philip K. Dick, 1964.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

Science Fiction Timeline
1600-1899
1900-1939
1940's   1950's
1960's   1970's
1980's   1990's
2000's   2010's

Current News

Adorable One-Seater Electric Car From Wuxi Sinotech
'Noiselessly, on rubber-tired wheels, they journeyed...'

Zoom Adds Real-Time, Live Translation
'He immediately turned the small shining disc of the Language Rectifier..'

It's Spacewalk Sunday, Thanks To The ESA
'The delicious, indescribable pleasure of being a little planet swinging through space...'

Pengxing Intelligent Robot Horse You Can Ride
'The horse reared up, pawing the air, then sprang into a gallop.'

Tesla Bot Humanoid 'Robot' Vs. Boston Dynamics Atlas Parkour Robot
'...most jobs that require a human form are better done by those organic alternatives.'

Altos Labs' Bezos Wants An Anti-Agathic (To Live Forever)
'So what we're looking for now is... an anti-agathic, an anti-death drug.'

Carver EV Single Person Microcar Leans In
'Farr paid his fare, summoned a one-man car...'

Smartphone Microdrone Concept - Viva Vivo!
'With the Scarab as big as a beetle, I could make a Scarab as big as a sand grain.'

Anti-Forced Organ Harvesting Global Summit
'The doctor was a line of machines with a conveyor belt running through them.'

Flyboard Water Jet Shoes Lift Off
'I shall never forget that first lesson in aerial walking.'

Magnetically Driven Rotary Microfilter 3D Printed
'... not really walls but nearly infinite grids of submicroscopic wheels.'

Pyrus, An Alternative Wood Made From Kombucha
Science fiction has just the word you'll need for that real wood from trees you've been using. Until now.

NASA Predicts Radiation Risks
'...in order to check the deadly short-wave gamma rays of space.'

Feisty Little Robot Dog Cheaper Than Boston Dynamics
'He allowed his hand to run experimentally over the concealed panel of studs under the fur of the robotís belly.'

China Wants To Build Mega Space Ships
'Don't do anything to endanger our shipping privileges...'

Adjust Earth Temp With A Bazillion Solar Sunshades
'...as the sun passed the meridian at Cape Town-it went out.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.