Product RFID Tags Now Play Jingles
A computer science student from Durlach in Germany has worked out a way to store a tune on the radio-frequency identification (RFID) tags now attached to many consumer goods. To put a musical jingle onto a typical tag's 1-kilobyte memory, Florian Wesch used the compressed music format employed by the Commodore 64 home computer (a popular model in the 1980's). When the tag is scanned at the checkout, it would send the tune to be played by the tag reader.
Greg Bear had the same idea several years ago, and implemented it a bit better. In his 2003 novel Darwin's Children, Greg Bear wrote about speaker chips implanted in books that would entice shoppers:
...Most of the books had speaker chips that could read out the entire story. The same chips replaced jacket copy with vocal come-ons. The shelves murmured softly in a wave...
(Read more about speaker chips from Darwin's Children)
Using Bear's idea, the jingle would play when the consumer was deciding on a purchase, rather than at the point of sale.
Read more at RFID tags store jingles. If you are interested in extreme (and intrusive) forms of advertising that are already in use, see projection commercials and interactive billboards use SMS messaging.
Scroll down for more stories in the same category. (Story submitted 5/4/2005)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 1 )
of related articles:
What is RFID?
How RFID Works
How is RFID used inside a living body?
What can RFID be used for?
Is RFID Technology Secure and Private?
Are There Concerns About How RFID Will Be Used? (Update)
Next-Generation Uses of RFID?
What Are Zombie RFID Tags?
RFID Information Technology Articles
Problems With RFID
Advantages of RFID Versus Barcodes
Contactless Credit Card Advantages
Contactless Credit Card Disadvantages
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
Dubai Scorpion Police Hoverbike Ready To Pull Young Kirk Over
'Is there a problem, officer?'
HEXA Robotic Help For Plants
Then some unknown race had chanced upon the dreamers and decided to "help them out."
Korean Tesla Model S Video 'Excelsior' Is Indeed Our Motto
'Improving man by bringing him close to Nature, while they combine the sensations of coasting with the interest of seeing the country well...'
DIY Robot Shoots You In The Face
'...there were automatic guns that fired ligamine darts.'
A Bayesian Approach to Safe Imitation Learning For AIs and Robots
Um, how about that pension for the humans who serve as the models for robot behavior?
Qoobo Headless Robotic Therapy Cat Was Anne McCaffrey's Idea
'...used as surrogates in intense dependency cases.'
Autonomous Cars Talk To Each Other At MCity
'My cars talk to one another.'
PUFFER Robots - From Philip K DIck's Second Variety?
'Across the ground something small and metallic came, flashing in the dull sunlight of midday.'
Russian Space Garden
'We saw the gardens, flooded with artificial sunlight...'
Targeted Neuroplasticity Training For 'Downloading Skills'
'I know kung-fu.'
U of M's MCity To Feature Asimov's Automatobuses
Should you turn autonomous buses off?
Crazyflie Drone Swarm Technology
'...Programmed to hang in space in a hexagonal grid pattern.'
Our GodBot, Who Art In Cyberspace
Vaal hungers! We must serve him.
easyJet Short-Haul Electric Jets
Have a little faith, will you? They're working on it.
Meet Assist-e Honda's Self-Balancing Motorcycle
'He had never ridden any motorized device that lacked onboard steering and balance systems...'
Kalashnikov's One-Seater Hovercraft
Not for windy days.
More SF in the News Stories
More Beyond Technovelgy science news stories