Product RFID Tags Now Play Jingles

A computer science student from Durlach in Germany has worked out a way to store a tune on the radio-frequency identification (RFID) tags now attached to many consumer goods. To put a musical jingle onto a typical tag's 1-kilobyte memory, Florian Wesch used the compressed music format employed by the Commodore 64 home computer (a popular model in the 1980's). When the tag is scanned at the checkout, it would send the tune to be played by the tag reader.

Greg Bear had the same idea several years ago, and implemented it a bit better. In his 2003 novel Darwin's Children, Greg Bear wrote about speaker chips implanted in books that would entice shoppers:

...Most of the books had speaker chips that could read out the entire story. The same chips replaced jacket copy with vocal come-ons. The shelves murmured softly in a wave...
(Read more about speaker chips from Darwin's Children)

Using Bear's idea, the jingle would play when the consumer was deciding on a purchase, rather than at the point of sale.

Read more at RFID tags store jingles. If you are interested in extreme (and intrusive) forms of advertising that are already in use, see projection commercials and interactive billboards use SMS messaging.

Scroll down for more stories in the same category. (Story submitted 5/4/2005)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Index of related articles:

What is RFID?
How RFID Works
How is RFID used inside a living body?
What can RFID be used for?
Is RFID Technology Secure and Private?
Are There Concerns About How RFID Will Be Used? (Update)
Next-Generation Uses of RFID?
What Are Zombie RFID Tags?
RFID Information Technology Articles
Problems With RFID
Advantages of RFID Versus Barcodes
RFID Glossary
Contactless Credit Card Advantages
Contactless Credit Card Disadvantages

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Matrix Sentinel Ancestor, The Pipe Inspector Robot From Krakow
Watch out, Keanu!

Auto-Focus Smart Glasses Have Liquid Lenses
'Hufhuf oil held in static tension by an enclosing force field within a viewing tube...'

Robotic Physician Assistant Has Steady 'Hands'
'You turned the screws below and the prongs moved... with caliper slowness, minuteness and precision.'

Roboy 3DPrinted Humanoid Robot
'A robot child that would be reared within the bosom of a human family...'

Robird Flapping Wing Drones Keep Airports Safe
'Mitch heard a rasping, flacketing buzz, like a big insect...'

3D Printed Fashion - Plastirobes And Transdresses
'... dial a new fashion every day!'

Robotic Lawn Mower Powered By Sun, Arduino
'The mower reached the edge of the lawn, clucked to itself like a contented hen...'

Google Perfects 'Blade Runner-style' Photo Details
'Pull back... stop... enhance 57-19...'

Pokerbot Libratus Learns To Lie (Bluff)
'Lying's a vital part of your psychological defense system - you're naked without it!'

Otto Autonomous Robot Trucks Run Into... Legal Snag
'They were automatic trucks such as are used for making deliveries...'

Tiny Drones With Sticky Feet Pollinate Flowers Now
'The Scarab rubbed its hind legs together...'

ThreeForm 3D Scans And Digitally Simulates Customer Fashion
'...A miracle of misapplied engineering caused his own face to appear on the illustrated figures dressed in trooper red.'

CloudFisher - Moroccan Fog Farmers Harvest Moisture From The Air
'That moisture trickles down...'

Piaggio Gita Personal Robot Porter
'Carry his bag... and follow him faithfully...'

Ardu McDuino, Bagpipe Robot
'Rollo sat at the keyboard, prim, inhuman, rigid, twin lenses focused...'

Not Quite Self-Replicating Robots, Franka Emika
'... it shares with mankind the ability to propagate.'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.