Product RFID Tags Now Play Jingles

A computer science student from Durlach in Germany has worked out a way to store a tune on the radio-frequency identification (RFID) tags now attached to many consumer goods. To put a musical jingle onto a typical tag's 1-kilobyte memory, Florian Wesch used the compressed music format employed by the Commodore 64 home computer (a popular model in the 1980's). When the tag is scanned at the checkout, it would send the tune to be played by the tag reader.

Greg Bear had the same idea several years ago, and implemented it a bit better. In his 2003 novel Darwin's Children, Greg Bear wrote about speaker chips implanted in books that would entice shoppers:

...Most of the books had speaker chips that could read out the entire story. The same chips replaced jacket copy with vocal come-ons. The shelves murmured softly in a wave...
(Read more about speaker chips from Darwin's Children)

Using Bear's idea, the jingle would play when the consumer was deciding on a purchase, rather than at the point of sale.

Read more at RFID tags store jingles. If you are interested in extreme (and intrusive) forms of advertising that are already in use, see projection commercials and interactive billboards use SMS messaging.

Scroll down for more stories in the same category. (Story submitted 5/4/2005)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Index of related articles:

What is RFID?
How RFID Works
How is RFID used inside a living body?
What can RFID be used for?
Is RFID Technology Secure and Private?
Are There Concerns About How RFID Will Be Used? (Update)
Next-Generation Uses of RFID?
What Are Zombie RFID Tags?
RFID Information Technology Articles
Problems With RFID
Advantages of RFID Versus Barcodes
RFID Glossary
Contactless Credit Card Advantages
Contactless Credit Card Disadvantages

Related News Stories - (" Media ")

'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.

Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.

Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'

BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

 

Current News

Las Vegas Humans Ready To Strike Over Robots
'A worker replaced by a nubot... had to be compensated.'

You'll Regrow That Limb, One Day
'... forcing the energy transfer which allowed him to regrow his lost fingers.'

Elon Musk Seeks To Create 1941 Heinlein Speedster
'The car surged and lifted, clearing its top by a negligible margin.'

Somnox Sleep Robot - Your Sleepytime Cuddlebot
Science fiction authors are serious about sleep, too.

Real-Life Macau or Ghost In The Shell
Art imitates life imitates art.

Has Climate Change Already Been Solved By Aliens?
'I had explained," said Nessus, "that our civilisation was dying in its own waste heat.'

First 3D Printed Human Corneas From Stem Cells
Just what we need! Lots of spare parts.

VirtualHome: Teaching Robots To Do Chores Around The House
'Just what did I want Flexible Frank to do? - any work a human being does around a house.'

Messaging Extraterrestrial Intelligence (METI) Workshop
SF writers have thought about this since the 19th century.

Nanorobots Roam Your Bloodstream, Cleaning It
Too bad they won't have lasers, though...

Galini 3D Printed Sleeping Pod Tiny Houses
'The houses are prefabricated units...'

MIT Boffins Create Psychopath AI On Purpose
There's a lesson in this for neural net AI engineers everywhere.

Skin Electronics 3D Printed
'June's body is a tracery of lambent lines, like some arcane capillary circuitry...'

Artificial Sensory Neurons For Prosthetics, Robots
Great for humans and robots!

China Uses Artificial Intelligence To Grade Student Papers
Looks like the City Fathers are starting to take over China's education system.

Electronic Tongues Will Rule The Kitchen
'Install taste buds in the end of one tentacle...'

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.