Ad Saturation Approaches 100 Percent
We read today in the New York Times that the Publicis Group, described as the world's fourth largest advertising company, is going to meld with the Simon Property Group, the nation's largest owner of shopping malls, to present us with ... more ads. Thank God that every flat surface will soon have advertisements on it.
(OnSpot Eyesore(TM) Technology Monitor)
The Times dutifully provides us with other examples:
- Clear Channel Outdoor digital billboards in London
- Low tech sliding screen ads already in local malls
- Giant screens in Times Square, stadia, etc.
I've already seen this future, and I thought it was funny when I read about it; I'm less amused now. And if you think that advertisers will be satisfied with just using existing surfaces for ads, think again. For example, in his remarkable but uneven 1975 work The Computer Connection, science fiction writer Alfred Bester writes about holographic ads that are projected right into the home; the following ad interrupts a dinner conversation:
A naked model appeared on all fours and spoke [with] a giant Irish wolfhound. "The only organic food for your beloved pet is Tumor, the new, improved energizer that gives fast, fast relief from the sexual separation between the species..."
"I thought this house was insulated," Borgia complained.
The voice of the Syndicate came from below. "It is my fault. I could not close the door."
(Read more about projection commercials)
In Frederik Pohl and C.M. Kornbluth's excellent 1952 novel The Space Merchants, savvy advertisers know you want to look out the windows of planes.
It wasn't a pleasant trip ... we flew low .. you turn your head and look out the window and just as you convince your stomach that everything's all right and your self that it's interesting country below, wham: a ... Taunton ad for some crummy product opaques the window and one of their nagging, stupid jingles drills into your ear.
(Read more about airplane window ads)
The desire to put advertisements everywhere people might look is a disturbing example of horror vacui in what is sometimes called Outsider Art. Horror vacui is literally the fear of empty spaces; it often characterizes the work of mental patients, who obsessively fill every square millimeter of paper and canvas. Advertisers see themselves as outside of society, trying to manipulate it, filling every space with commercial messages and branding symbols; I'd like to see the people who can't bear space without ads institutionalized. Horror vacui? Get over it.
Why you would want to read more about ads, I don't know, but if you do, take a look at French Billboards Call Your Cellphone,
A-170 Video Lightsign Airship Brings Bladerunner Ad Blimp To Sky Near You and Sky Billboards In Fact And Fiction (it turns out that even Jules Verne thought about excessive advertising).
Scroll down for more stories in the same category. (Story submitted 5/12/2006)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
TITAN-III Spider Robot Is WAY Too Quick (Video)
'My little friends can find you wherever you go!'
Bill Gates Suggests Tax On Robots
'A worker replaced by a nubot that 'appears or pretends to be human' had to be compensated...'
Handle, New Wheeled Hopping Robot
'the hopper sprang thirty feet into the air...'
Matrix Sentinel Ancestor, The Pipe Inspector Robot From Krakow
Watch out, Keanu!
Auto-Focus Smart Glasses Have Liquid Lenses
'Hufhuf oil held in static tension by an enclosing force field within a viewing tube...'
Robotic Physician Assistant Has Steady 'Hands'
'You turned the screws below and the prongs moved... with caliper slowness, minuteness and precision.'
Roboy 3DPrinted Humanoid Robot
'A robot child that would be reared within the bosom of a human family...'
Robird Flapping Wing Drones Keep Airports Safe
'Mitch heard a rasping, flacketing buzz, like a big insect...'
3D Printed Fashion - Plastirobes And Transdresses
'... dial a new fashion every day!'
Robotic Lawn Mower Powered By Sun, Arduino
'The mower reached the edge of the lawn, clucked to itself like a contented hen...'
Google Perfects 'Blade Runner-style' Photo Details
'Pull back... stop... enhance 57-19...'
Pokerbot Libratus Learns To Lie (Bluff)
'Lying's a vital part of your psychological defense system - you're naked without it!'
Otto Autonomous Robot Trucks Run Into... Legal Snag
'They were automatic trucks such as are used for making deliveries...'
Tiny Drones With Sticky Feet Pollinate Flowers Now
'The Scarab rubbed its hind legs together...'
ThreeForm 3D Scans And Digitally Simulates Customer Fashion
'...A miracle of misapplied engineering caused his own face to appear on the illustrated figures dressed in trooper red.'
CloudFisher - Moroccan Fog Farmers Harvest Moisture From The Air
'That moisture trickles down...'
More SF in the News Stories
More Beyond Technovelgy science news stories