Ad Saturation Approaches 100 Percent
We read today in the New York Times that the Publicis Group, described as the world's fourth largest advertising company, is going to meld with the Simon Property Group, the nation's largest owner of shopping malls, to present us with ... more ads. Thank God that every flat surface will soon have advertisements on it.
(OnSpot Eyesore(TM) Technology Monitor)
The Times dutifully provides us with other examples:
- Clear Channel Outdoor digital billboards in London
- Low tech sliding screen ads already in local malls
- Giant screens in Times Square, stadia, etc.
I've already seen this future, and I thought it was funny when I read about it; I'm less amused now. And if you think that advertisers will be satisfied with just using existing surfaces for ads, think again. For example, in his remarkable but uneven 1975 work The Computer Connection, science fiction writer Alfred Bester writes about holographic ads that are projected right into the home; the following ad interrupts a dinner conversation:
A naked model appeared on all fours and spoke [with] a giant Irish wolfhound. "The only organic food for your beloved pet is Tumor, the new, improved energizer that gives fast, fast relief from the sexual separation between the species..."
"I thought this house was insulated," Borgia complained.
The voice of the Syndicate came from below. "It is my fault. I could not close the door."
(Read more about projection commercials)
In Frederik Pohl and C.M. Kornbluth's excellent 1952 novel The Space Merchants, savvy advertisers know you want to look out the windows of planes.
It wasn't a pleasant trip ... we flew low .. you turn your head and look out the window and just as you convince your stomach that everything's all right and your self that it's interesting country below, wham: a ... Taunton ad for some crummy product opaques the window and one of their nagging, stupid jingles drills into your ear.
(Read more about airplane window ads)
The desire to put advertisements everywhere people might look is a disturbing example of horror vacui in what is sometimes called Outsider Art. Horror vacui is literally the fear of empty spaces; it often characterizes the work of mental patients, who obsessively fill every square millimeter of paper and canvas. Advertisers see themselves as outside of society, trying to manipulate it, filling every space with commercial messages and branding symbols; I'd like to see the people who can't bear space without ads institutionalized. Horror vacui? Get over it.
Why you would want to read more about ads, I don't know, but if you do, take a look at French Billboards Call Your Cellphone,
A-170 Video Lightsign Airship Brings Bladerunner Ad Blimp To Sky Near You and Sky Billboards In Fact And Fiction (it turns out that even Jules Verne thought about excessive advertising).
Scroll down for more stories in the same category. (Story submitted 5/12/2006)
Follow this kind of news @Technovelgy.
| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
you like to contribute a story tip?
Get the URL of the story, and the related sf author, and add
Comment/Join discussion ( 0 )
Related News Stories -
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!)
is devoted to the creative science inventions and ideas of sf authors. Look for
the Invention Category that interests
you, the Glossary, the Invention
Timeline, or see what's New.
TytoCare Offers Futuristic Home Care
'Immediately an enormous apparatus fell on to her out of the ceiling...'
Powdered Regolith Propulsion
'... filling their great tanks with the finely divided dust which the ionic rockets would spit out in electrified jets.'
Ford's SafeCap, Opposite Of Niven and Barnes' Napcap
'In the napcap a client became an instant yoga master...'
Would You Get 'Chipped'? Michigan May Ban Employers
'Employees above a certain level were implanted with advanced microprocessors...'
Tesla Autopilot: What Does An Autonomous Car See When It Looks At The Road?
'Jeremiah is a sports-model to begin with and that kind is awfully hot-tempered.'
DNA Controls Swarms Of Molecular Robots
'They exist in loose swarms...'
Tether Asteroids To Save Us All
'If anything can glue the asteroids back into the planet they once were, magnology will do it.'
Blaux Your Personal Commuter Cooling Unit
A cooling unit had to be strapped to every commuter's back, by law.
3D Printed Damascus Steel Now Possible
'...lined with durite, that strange close-packed laboratory product.'
R9X Hellfire Missile With Long Blades Kills Queda Leader
'He was still roaring when the knife missile flicked past him...'
Would You Swallow An Origami Robot?
'Swallow it in an emergency--it goes down easily and works just as well inside as outside.'
Perhaps You Might Be Interested In Habitable Exoplanet Moon Real Estate
A long time ago in a galaxy far, far away...
Blurry Face Photos Made 60 Times Sharper
Perfect tool for blade runners.
SpaceX Will Build Floating Spaceports!
'...a single perfectly level platform, which rose so high above the water that it was not splashed by the waves.'
Fast Radio Bursts And Space Beacons For Interstellar Navigation
'Every beacon has a code signal as part of its radiation...'
Robot Garbage Trucks Visualized
'It was a bulky, shining cylinder over twenty metres long.'
More SF in the News Stories
More Beyond Technovelgy science news stories